Eukanuba has launched a campaign around its key life stage offering – the Eukanuba Puppy range. This range provides puppies with the key high quality ingredients they need for optimal development, offering a host of health benefits to support them for life.

Getting a new puppy is a hugely exciting time, however it can be daunting. We know that owners want to do their very best for their new addition and rely on expert recommendation to help inform them. By identifying the health benefits of the range, Eukanuba aims to reassure new owners that they’re providing their puppy with a strong foundation for their future.

Eukanuba knows that puppies have very specific requirements, and so the puppy range includes the key benefits they need, providing them with a complete and balanced diet so there is no need for any additional products or supplements. As well as providing puppies with the best nutrition, Eukanuba’s puppy formula nurtures smooth digestion through the natural fibres used.

The tailored levels of calcium encourage healthy growth for all breeds, while the inclusion of DHA from fish oils supports brain development. The natural blend of antioxidants have been identified as helping to build a puppy’s natural defences and omega 3 and 6 essential fatty acids promote a healthy skin and coat.

Eukanuba has been pioneering tailored nutrition for puppies since 1969, being the first to discover that enhanced levels of dietary DHA benefits the neurological development of puppies resulting in improved trainability. Among other innovations, the brand was also the also the first to introduce a formula targeting the calcium and energy needs that promote appropriate skeletal growth in large-breed puppies.

Kellie Ceccarelli, Eukanuba’s Veterinary Training Manager commented, “We are proud to be a brand that breeders continuously trust and recommend as being the best for their puppies, and we are now excited to be able to share and educate consumers about the premium quality of our products.

"From the moment a puppy moves to solid food we provide tailored animal protein based nutrition, incorporating many of our nutritional innovations, to meet their needs, which is something that helps to differentiate us within the market.”

Eukanuba is passionate about providing extraordinary nutrition for these extraordinary beings and helping new owners feel confident about raising their puppy.

That’s why the brand has also created engaging point of sale materials to help educate customers in-store and provide retailers with all the information they need to help prospective owners make the right choices for their new puppy. Information packs on how to care for a puppy are also being distributed to key breeders and veterinarians to share with their customers.  

All materials communicate the ‘supporting your puppy for life’ message, which emphasises the importance of choosing high quality nutrition for puppies from the outset to help them develop and be the best they can be.

As the Kennel Club’s partners in pet nutrition, Eukanuba is recognised for providing high quality nutrition.

Caroline Kisko, Secretary for the Kennel Club comments: “At the Kennel Club, we understand that high quality puppy nutrition forms the foundation of a dog’s long-term health and well-being. We have been ‘Partners in Pet Nutrition’ with Eukanuba since 2009 because we believe that excellent nutrition gives your puppy the best chance of achieving their full potential.”

The full Eukanuba Puppy range includes:

• Eukanuba puppy dry dog food for small breed – Chicken £42.99* for 12kg
• Eukanuba puppy dry dog food for medium breed – Chicken £42.99* for 12kg
• Eukanuba puppy dry dog food for large breed – Chicken £42.99* for 12kg
• Eukanuba puppy dry dog food for small and medium breed – Lamb and rice £49.99* for 12kg
• Eukanuba puppy dog treats – healthy biscuits for all breeds  £2.99* for 200g

The range is available to buy from specialist pets shops or for more information visit the website www.EUKANUBA.co.uk