British pet product suppliers that exhibited as part of the PetQuip-organised group at Zoomark in Bologna early in May have reported that the show was a huge success for them.
Seasoned exhibitors such as Chickenguard received over 40 quality international sales leads and other firms that were exhibiting for the first time in Italy, including Meatiful, Frozzy’s, Mr Johnson’s, Pet Remedy and Tribal Pet Foods, were overwhelmed by the interest shown by overseas buyers.
First-time exhibitor, JR Pet Products, experienced significant success at the show. Joint founder of the company, Rebecca Davies, contacted PetQuip after the show and said:”We have received and delivered orders to several independent Italian, German, Spanish and Hong Kong shops. A distributor in Belgium ordered Top Dog fresh food for dogs at the show and we are in serious talks with distributors in Italy, Canada, China, Spain, Germany, Canary Islands and several more. It was a hugely successful show for us. Thank you for your support”.
Overall the event attracted a further increase in both the numbers and the quality profile of foreign visitors, with buyers coming from as far afield as China and South Korea. A large number of Italian importers/distributors also visited the 29 British stands after receiving a special UK exhibitor show preview, which was printed and mailed by PetQuip prior to the show. Promotion of the British exhibits was further bolstered by an in-depth preview of the UK products, published in the leading Italian pet trade magazine ‘Zampotta’.
Fatima Maktari of Tribal Pet Foods was thrilled with the positive response from buyers during the company’s first attendance at Zoomark.
Rob Tyler of Pet Remedy said that the company had made contact with over 20 different countries as a result of its first presence at Zoomark.
Zoomark 2019 was the seventh occasion that the PetQuip export association had organised a British group at this expanding international pet trade event, and this year’s UK exhibitors displayed new product innovations across most areas of the pet sector.
In addition to product displays, the British pavilion included a UK pet product industry information stand that provided support for the UK exhibitors, as well as a free product sourcing service for overseas buyers. During the course of the four-day show, buyers from 23 different countries held meetings on the British information stand, and on the second evening of the show over 100 guests representing exhibitors, overseas buyers and show organisers attended a reception at the invitation of PetQuip.
Alan Gittins of Mr Johnson’s, pictured talking to buyers, said that while the company was new to the Italian market, the company’s stand had been very busy.
Jim Weston of Little Big Paw, pictured with his colleague David, said that the company had an excellent show, meeting existing customers and establishing positive new contacts. He added that they had received positive responses to the company’s packaging upgrade and the new dry cat food range which includes British chicken and Atlantic salmon flavours.
Companies wishing to learn more about the comprehensive range of services offered by PetQuip to British manufacturers and exporters of petcare products should contact the association on:
telephone: +44 (0) 44 1959 565995 or fax: +44 (0) 1959 565885
e-mail: info@petquip.com or visit the PetQuip website on www.petquip.com
Displaying the benefits of frozen yoghurt for dogs, Michael Hunt of Frozzys said that exhibiting at Zoomark was the company’s first international experience and PetQuip had provided significant support to enhance the company’s presence, which had resulted in commercial success for his company.
Bethany Corbett of Simply2 Pet Products said that the company’s new colours and new paw patterns for the European market had attracted considerable response from visiting buyers.
