Pets at Home has announced that more than one million children have now taken part in its Pet Pals workshops.

“That's enough children to fill Wembley Stadium more than 11 times over,” the company said on its Linkedin page. 

“For years, Pet Pals has helped inspire the next generation of pet owners through free, interactive workshops that bring responsible pet care to life through games, activities and hands-on learning.

“We're continuing that mission in stores across the UK, helping children learn about everything from nutrition and exercise to play, friendship, grooming and creating the right home environment for pets.

“A huge thank you to our brilliant store colleagues who have shared their knowledge and passion with so many young pet lovers over the years, and to the families who have joined us on the journey.

“Here's to inspiring the next million children to give pets the happy, healthy lives they deserve.”

Customers have been asking Fettle to launch functional mushrooms for years. Founder Taylor kept saying no. Now, after years of using mushrooms himself, introducing them into his own dog’s routine and taking the time to understand the research, Fettle has launched three organic mushroom tinctures for dogs: Turkey Tail, Reishi and Lion’s Mane.

Functional mushrooms have become increasingly popular in human wellness, and it wasn't long before interest moved into the pet world too.

For Taylor, that was a reason to wait.

“Customers had been asking for years. I kept saying not yet, not because I didn’t rate mushrooms, but because the whole industry decided mushrooms were having a moment, and I wasn’t going to slap a trending ingredient on a bottle because the timing was good for everyone else.”

What most customers didn't know was that Taylor had already been taking functional mushrooms himself for around eight years.

His interest eventually extended to his own dog, Digby, a ten-year-old Flat-Coated Retriever. Turkey Tail has been part of Digby’s nutritional routine alongside milk thistle, following an approach Taylor learned about through canine herbalist Rita Hogan.

“I was already interested in mushrooms and had been using them myself for years,” says Taylor. “But personal experience isn't enough reason to launch a product. I needed to understand more about the research and why these particular mushrooms were attracting so much attention.”

“I started looking at mushrooms very differently. They weren't different versions of the same thing. Each one had been researched in quite different areas, and that was the point where the range started to make sense.”

Why these three mushrooms?

Although functional mushrooms are often grouped together, each has a different composition and has attracted interest for different reasons.

Turkey Tail (Trametes versicolor) has attracted research interest in areas including immune biology, the gut microbiome and gut-immune interactions.

Reishi (Ganoderma lucidum) has been investigated in research exploring immune biology, inflammatory and oxidative processes, and physiological responses associated with stress.

Lion’s Mane (Hericium erinaceus) has attracted particular interest in neuroscience, where researchers have investigated its compounds in relation to neurotrophic signalling, neuronal biology, cognition, memory and ageing.

“The more I learned, the less sense it made to talk about mushrooms as though they were all doing the same thing,” says Taylor.

“That was what I needed to understand before I felt comfortable putting them into the Fettle range.”

What’s actually in the bottle?

Choosing the mushrooms was only part of the process. Fettle also wanted to keep the formulations simple.

The new range uses organic mushroom fruiting bodies, which are hot-water extracted at a 1:4 ratio. Each tincture contains the respective mushroom extract alongside water and organic glycerin.

All three products are Soil Association certified organic.

For Taylor, the launch is about reaching the point where there was enough understanding behind the products to put the Fettle name on them.

“There is still plenty we don't know, particularly when it comes to dogs, and I think we should be open about that. Research can give us an understanding of why an ingredient is interesting without giving us permission to promise it can do everything.  We're not interested in making those sorts of promises. I wanted to understand why these mushrooms were being studied, what made each one different and why we were choosing them.”

Fettle’s new Turkey Tail Mushroom Tincture, Reishi Mushroom Tincture and Lion’s Mane Mushroom Tincture are available now, priced at £38.99 for 50 ml.

Faye Winter, Max Balegde and Pandora Christie were amongst hundreds of pet lovers advocating against the worrying rise in ‘extreme breeding’ at a pop-up hosted by Battersea Dogs & Cats Home.

Taking place at Battersea Power Station on Wednesday 19 August, the one-day event saw fashion and animal welfare come together, offering Londoners the exclusive opportunity to browse the charity’s new purposeful fashion initiative – curated by celebrities Tasha Ghouri, Vicky Pattison, Faye Winter, Max Balegde, Yasmin Pettet and Pandora Christie.

Launched earlier this month, the Y2K-inspired collection features slogan tees that call out the hidden health consequences linked to breeding dogs and cats with extreme physical features, such as flat faces and bulging eyes – a trend the charity says has been fuelled by social media.

The event brought this important message to life, inviting the public to sign a pledge and become part of a growing movement that puts the wellbeing of pets over appearance.

The pledge wall garnered hundreds of signatures, including from some of the charity’s celebrity supporters – former Love Islander Faye Winter, TikTok star Max Balegde and Heart Radio DJ and presenter Pandora Christie – who visited the pop-up.

Faye Winter, who has long been a passionate animal advocate, said: “I adore my pets and I adore fashion, but our love of trends should never come at the expense of an animal’s health. This was a brilliant event to bring together Battersea’s campaign, encouraging people to rethink what’s really worth celebrating when it comes to our pets."

Alongside browsing the fashion collection and meeting some of the stars behind it, visitors were invited to learn more about the growing animal welfare issue and to read stories of real dogs and cats that have been affected by dangerously extreme breeding.

Caroline Jenkins, Head of Campaign at Battersea, said: “It was fantastic to see so many people come together to support the campaign. The turnout at the pop-up, as well as the support from our celebrity supporters, shows that there is a real appetite for change.

"Too many pets are suffering with the consequences of breeding for appearance. Through this campaign, we’re encouraging people to think beyond what looks cute and instead consider the health of pets first. Every signature to our pledge and purchase of a fashion item helps us spread this message further.”

The ‘Cost of Cute’ campaign continues, with the fashion collection available to purchase online until 15 September, with proceeds helping Battersea care for dogs and cats.

To purchase the new Battersea collection and find out more about the ‘Cost of Cute’ campaign, please visit here.  

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MSD Animal Health has announced The Big Pet Parasite Check, a nationwide roadshow of pop-up vet stations, offering free personalised parasite risk assessments and one-to-one flea and tick checks with veterinary experts to dog owners across the UK. 

Visting six dog-friendly events across the UK from summer through to winter, these pop-ups will help owners to understand how factors such as lifestyle, environment and the prevalence of parasites in their local area can influence the protection their pet may need throughout the year.

The roadshow locations will include:

• North East Dog Festival, County Durham – Saturday 22nd August
• All About Dogs, Norfolk – Sunday 30th August
• All About Dogs, Knebworth – Saturday 12th September
• Dogfest at the Palace, Oxford – Saturday 3rd – Sunday 4th October
• Top Dogs Day Out, Glasgow – Saturday 17th October
• Pawfestivities, Kent – Saturday 28th November 

Every pet has different needs when it comes to parasite protection. Factors such as where pets are walked, whether they mix with other animals, travel habits and household environment can all influence their risk of catching fleas and ticks. The Big Pet Parasite Check has been designed to help owners understand these differences and encourage informed discussions with their vet.

By meeting owners while they are out with their dogs, The Big Pet Parasite Check will make practical, expert advice easier to access, addressing common misconceptions about parasite risk and reinforcing why parasite protection should be considered year-round, not just in the summer.

For pet owners, this roadshow is an opportunity to get practical advice tailored to their pet, ask questions and learn how to spot potential parasite risks. Whether they have recently become a new pet owner or have had dogs for years, The Big Pet Parasite Check is an opportunity for owners to brush up on their parasite knowledge and ensure their pets are protected. 

In addition to receiving expert advice on fleas and ticks and a personalised recommendation, pet owners who take part at the events will receive a complimentary goodie bag containing helpful information on parasite protection and pet care.

Sian Stockford, Veterinary Technical Lead, Companion Animal Business Unit at MSD Animal Health, said: "Many pet owners are surprised to learn that parasite risk is not the same for every pet. Lifestyle, environment and behaviour can all influence exposure to fleas, ticks and worms. 

"The Big Pet Parasite Check has been created to bring those conversations into the real world, helping owners better understand their pet's individual risk and encouraging them to seek tailored advice from their veterinary practice. 

"By meeting pet owners at events across the UK, we hope to highlight the need for parasite protection to be considered all year round and that veterinary teams are best placed to provide personalised recommendations."

Pet owners are encouraged to look out for The Big Pet Parasite Check pop-ups at these upcoming events and stop by with their dog for free, parasite risk assessment. These events offer an easy way to learn more about parasite risks and get practical, vet-led advice on keeping pets protected throughout the year.

With firework season – including Bonfire Night, Diwali and New Year’s Eve – approaching, Protexin is encouraging veterinary practices to start conversations with pet owners early to help them prepare animals that may struggle with noise-related stress.

For pets with known sensitivities to fireworks and other loud noises, taking action before the first bangs begin can give owners more time to put appropriate behavioural, environmental and nutritional support in place.

Protexin, one of the UK’s leading pet gut health supplement brands, is encouraging veterinary practices to prepare for increased demand for calming support by stocking Protexin SereniCare, a supplement formulated to manage stress and anxiety while supporting normal behaviour and gut health in dogs and cats.

SereniCare contains a combination of PRIOME MW postbiotics, Fibersol prebiotic, alpha-casozepine – a bioactive peptide derived from hydrolysed milk protein – and L-tryptophan. These ingredients have been selected to help support pets during stressful situations while recognising the important relationship between the gut and brain.

Supporting the gut-brain connection

SereniCare has been developed using growing scientific understanding of the gut-brain-microbiome axis: the two-way communication network linking the gastrointestinal tract, its resident microbiome and the brain.

Through neural, immune and metabolic pathways, the gut can influence processes associated with mood and behaviour, while stress and emotional changes can also affect digestive health. Supporting the gut microbiome may therefore have a role to play in maintaining both digestive and emotional wellbeing.

L-tryptophan is an essential amino acid and a precursor to serotonin, a chemical messenger involved in the regulation of mood and behaviour. A large proportion of the body’s serotonin is produced within the gastrointestinal tract, while the gut microbiome can also influence tryptophan metabolism and serotonin signalling.

SereniCare also contains alpha-casozepine, a naturally derived peptide from milk protein hydrolysate that has been studied for its calming properties in humans, dogs and cats.

The role of postbiotics

Protexin has extensive experience in using postbiotics to support animal health. Postbiotics are preparations containing inanimate microorganisms and/or their components that confer a health benefit on the host.

Protexin SereniCare contains PRIOME MW postbiotics (a blend of inactivated Bifidobacterium longum CECT 7347 and inactivated Lacticaseibacillus rhamnosus CECT 8361), which helps to help manage stress and anxiety-related behaviour.

Although gut health is often considered primarily when a pet experiences digestive problems, supporting the gut microbiome can contribute to wider health and wellbeing. SereniCare combines Protexin’s expertise in gut health with ingredients specifically selected to support pets during periods of stress.

Early preparation is important for stressful events such as fireworks. SereniCare should ideally be introduced at least two weeks before the anticipated event, although it can be started earlier where additional support may be beneficial. It can be mixed easily with food and is available in convenient sachets, making it suitable for everyday administration.

Veterinary teams can also use consultations ahead of firework season as an opportunity to discuss practical measures owners can introduce at home, including providing safe hiding spaces, maintaining familiar routines and preparing ahead for known periods of firework activity. Where animals show more severe signs of fear or anxiety, owners should be encouraged to seek veterinary advice on the most appropriate individual management plan.

Dr Ronan Fitzgerald BVetMed MRCVS, Senior Veterinary Technical Advisor at Protexin, said: “As a vet, I have seen many worried pet owners seeking help for animals that become distressed during firework season. Signs can range from avoiding interaction, hiding and reduced appetite to destructive behaviour, attempts to escape and, in more serious cases, defensive aggression.

“The important point is that firework season is a predictable event. If veterinary teams know a patient has struggled previously, there is an opportunity to speak to owners before firework season begins rather than waiting until their pet is already distressed.

“SereniCare has been formulated to support normal behaviour and emotional balance during challenging situations, while also recognising the close relationship between gut health and the brain.

“As it can be easily mixed with food, it provides owners with a simple and convenient way to support their pet before and during periods of increased stress. I’d encourage veterinary practices to prepare early and help owners put an appropriate plan in place well ahead of the main firework season.”

A study from the Royal Veterinary College with UK dog owners who acquired puppies in 2020 has revealed how cost-of-living pressures have affected dog-owning households. More than a third of owners (33.6%) reported that the cost-of-living crisis had affected their own household lifestyle rather than their dog’s management, with only 12.4% reporting a negative effect on how they looked after their dog.

Since 2021, UK households have faced declining disposable incomes as the prices of essential goods and services have outgrown wages. Previous research by animal welfare charities had raised concerns that financial pressures may be affecting owners’ ability to meet dog care costs, but there had been limited data examining how individual aspects of dog care have been impacted.

Therefore, spending on fourteen aspects of dog care was examined in this new RVC study, including training, diet, grooming, insurance, preventive healthcare, behavioural support, veterinary care and paid daytime services, with data spanning November 2022 to January 2024. Despite more than a third (33.6%) of dog owners reporting that their household lifestyle spending had worsened, at least 80.2% of owners reported making no changes as a result of cost-of-living pressures.

However, while this suggests that most dog owners are cutting back on their own lifestyles to shield their pets from the impact, the findings indicated that continued financial pressures could increasingly put canine health and welfare at risk. 10.8% of respondents anticipated needing to make potentially negative changes to their dog’s care during the six months following the survey, with some of those owners having already cut back on services including professional training, insurance, grooming and veterinary care.

The RVC’s findings highlight the importance of ensuring owners experiencing financial difficulties can access preventive healthcare, veterinary care, training and behavioural support before financial pressures translate into more serious or longer-term welfare problems.

Findings that suggested financial pressures due to the cost-of-living crisis were beginning to influence decisions included:

• 21.2% of owners reported cancelling planned dog training or being less likely to seek professional training advice.
• 16.6% of owners reported reducing their level of pet insurance cover, switching to lower cover or a higher excess, cancelling their policy altogether or deciding not to renew.
• 15.7% reported becoming less likely to use services such as dog walkers or doggy daycare or switch to a cheaper paid service.
• 15.6% of owners who had previously used a professional dog groomer reported using one less often because of rising living costs.
• Among owners whose dog had experienced a health problem during the previous nine months, 14.8% reported potentially negative changes to how they sought veterinary care, including spending more time searching online before seeking veterinary advice, using home remedies or cancelling or delaying a planned visit.
• 8.8% reported potentially negative changes to how they sought behavioural support for their dog, including delaying or not seeking advice, or turning to other sources before professional support.

These insights could help veterinary professionals, animal welfare organisations and dog care providers identify where owners may need greater support. It may also inform future efforts to help owners continue meeting their dogs’ needs during periods of financial pressure.

Dr Rowena Packer, Senior Lecturer in Companion Animal Behaviour and Welfare Science at the RVC and senior author of the study, said: “Dogs in the UK are often regarded as family members, and our findings suggest that many owners are trying to shield them from the financial pressures imposed upon households by the cost-of-living crisis. Owners were almost three times more likely to report that the cost-of-living crisis had affected their own lifestyle than their dog’s care.

“However, there are limits to how much owners can absorb rising costs themselves, and we found financial pressures influencing decisions about their dogs’ care. Changes included reducing insurance cover, cutting back on professional training and behaviour advice and limiting grooming services. These changes may have important implications for canine health and welfare over the longer term. Helping owners access essential veterinary, preventive and behavioural support during periods of financial hardship could help prevent much more serious welfare problems.”

Simona Zito, Grants and Programmes Manager at Battersea, said: “Battersea is proud to have funded this important piece of research through our ongoing partnership with the RVC. Understanding the pressures pet owners are under helps us better support owners and shape how we think about dog welfare during difficult times. This research reinforces why access to advice, preventive care and behavioural support matters so much, and we'll continue to look at how we and the wider sector can help owners keep their dogs healthy and happy, even when times are tough.”

The research surveyed 770 UK owners of dogs bought as puppies during the COVID-19 pandemic, when their dogs were around three years old, to investigate how the cost-of-living crisis had affected household finances and dog care.

The survey was conducted between 2022 and 2024 and was funded by Battersea Cats and Dogs Home and forms part of the RVC’s ongoing Pandemic Puppies research programme.

Ellen Schofield, team captain of Cambridgeshire Flyball, contacted CSJ, saying: “What a weekend – one for the memories for sure!”  And here’s why...

CSJ were thrilled to see Ellen’s blow by blow account of how Cambridgeshire Flyball battled against other stunning teams to become European Flyball Champions 2026.  

Here’s how Ellen explained the nail-biting races …

“We took 2 teams out to the EFC 2026 - European Flyball Championship in Germany. Both teams have worked hard this year to prepare and it showed!

"We hoped to make division 1 with our CANINES team but with the incredible level of competition at the event it was touch and go. But we did and it was then a case of how far can we get. 

"A nice first race against Ultra High Risk saw us have our first win. Then we met the awesome Jolly Jumpers who wiped us out in a 3-0 race putting us into the losers bracket. So it was the hard way from this point forward. 

"The first race in the losers bracket saw us meet ultra high risk again. With clean racing we took the win 3-1. 

"Unfortunately our next race was against an empty lane as our good friends at Barking 4 Balls had had to pull (we were sad not to race you guys). So an easy win for us and on we went.

"Next up were the mighty Titans and an unfortunate poo-nami saw us start the race 1 heat down. We battled back to 2-2. Then came a tie. And finally we got that 3rd heat to advance and into the podium positions!

"Next up was a re-match with Flyvaryors who we battled again in div 2 at the FOWC. Some nice solid racing saw us take another win and we were into the finals!!!

"We met Jolly Jumpers again in the finals and with them being unbeaten we had our work cut out for us! The first race was nail bitting and tight… but we secured a 3-2 win to force a re-final in div 1!

"After a short break for our amazing dogs we stepped back into the ring. We went 2-0 down and it looked like we were on our way out. But some fantastic racing saw us claw our way back to 2-2. 

"The last heat was literally **** or bust. We pushed everything we had from our amazing dogs and we did it! Winning the 5th heat by 0.06s making us EUROPEAN CHAMPIONS.

HUGE Thank you to Aces High Flyball Team for lending us two dogs. We could never have done this without them. We loved having Joe, Tye and Ollie with us too, incredible team mates.

"We are so grateful to all the teams who have supported and congratulated us. Thank you making our win super special. Also a massive thank you to every team that we raced. Your sportsmanship was outstanding and it was a pleasure to share the ring with you all. 

"Thank you to Jan Passchier for this photograph of us on the podium last night. It will be treasured for ever.”  

For more on CSJ products visit www.csjk9.com or call 01745710470

Paramount Retail Group has completed the sale of Vital Pet Group to SPL Group as part of its continued strategy to focus on the development and growth of its core branded businesses.

The acquisition sees VPG enter its next chapter under the ownership of SPL Group, led by Tom Wang and Joint Managing Director Richard Long.

Following completion, VPG will operate independently of Paramount Retail Group, with its new ownership responsible for the future strategy, investment and operation of the business.

PRG believes SPL Group represents an excellent long-term home for VPG with their approach to the business, their understanding of the importance of its people and trading relationships, and their ambition to build on VPG's established position within the UK pet trade.

The divestment represents a further step in PRG's strategy to concentrate its resources, investment and management focus behind its portfolio of owned and licensed brands. PRG has continued to invest across its branded businesses, including Black Sheep Brewery, Saltaire Brewery, Purity Brewing Co. and the wider Great British Drinks Company portfolio, alongside its consumer and branded operations within the pet sector as well as its confectionery brands Montezuma's Chocolate and Bristow's of Devon.

The Group's focus is on building distinctive, sustainable brands with strong routes to market and clear long-term growth opportunities.

Ravi Sharma said: “Vital Pet Group has been an important part of the Group, and we would like to thank the VPG team for their contribution during that time.

"Finding the right home for the business was important to us. We believe Tom, Richard and SPL Group are the right people to take Vital forward. They have approached the opportunity with real enthusiasm for the business, respect for what the team has built and a clear belief in its future potential.

"The sale represents the right next step for both businesses. It gives VPG the independence to develop under committed new ownership, while enabling Paramount Retail Group to focus its investment, resources and attention on the branded businesses at the heart of our long-term strategy. We wish Tom, Richard and everyone at VPG every success for the future.”

Tom Wang and Richard Long of SPL Group said: “Vital Pet Group has an excellent position within the UK pet trade, with strong customer and supplier relationships and a well-established team.

"We are excited to take Vital Pet Group into its next chapter and build on its strong foundations. Our ambition is to build on the foundations already in place and support the continued growth of Vital Pet Group as an independent business.

"People, customers and suppliers are at the heart of Vital Pet Group, and we are committed to building strong long-term relationships across the sector.

"We would also like to thank Paramount Retail Group for the way they have managed the transition and for the trust they have placed in us to take Vital Pet Group forward.”

Following completion, Vital Pet Group will no longer form part of Paramount Retail Group. Its operations and future strategic direction will be independent of PRG.

Pets Choice Ltd has announced it will take-over the goodwill and pond food branding from Pettex Aquatic Ltd, ensuring the Pettex range continues in the market following the closure of their aquatics business.

The procurement strengthens Pets Choice's presence within the aquatic category and builds on the successful integration of the Pettex Cat Litter brand, acquired in 2025. From 1^st October 2026, the Pettex Aquatic range will become part of the Pets Choice family, joining an established portfolio that includes Webbox, Bob Martin, Felight, TastyBone, Vet's Kitchen and Hownd.

Pets Choice supplies high-quality pet care products to partners across the Pet Speciality, Grocery, Independent retail, and eCommerce sectors, serving customers throughout the UK and beyond.

Tony Raeburn, CEO of Pets Choice, comments: "While it is sad to see the previous owners make the difficult decision to close their business after 67 years, we are honoured that they have entrusted Pets Choice with the future of the Pettex Aquatic brand. Our families have enjoyed a strong relationship spanning many years and generations, making this particularly meaningful for us.

"Pettex has built an excellent reputation within the aquatic market, and we are committed to continuing that legacy. This brand enhances our product offering, strengthens our position in the sector, and enables us to provide even greater value to our customers and retail partners."

For more information about Pets Choice and its family of brands visit: www.petschoice.co.uk

Dog food brand Years has issued a recall of its fresh meals (excluding Chef's Collection) following reports of dogs having a potential adverse eye reaction to buckwheat, a common and approved ingredient included in its meals.

According to Years, the adverse eye reaction had affected 0.1% of its customers as of 16th August.

The company said on its website: “We know for some, this will strike as overly cautious but at Years, we will always put every dog's health and wellbeing first. Your subscription is paused for six weeks, and we will be reformulating our recipes, without buckwheat.”

Pet owners, who subscribe to Years, have been advised to stop feeding the brand’s fresh meals immediately, whether their dog is experiencing symptoms or not.

The six-week pause in subscriptions will give Years enough time to freshly cook meals using quinoa in place of buckwheat.

Years has promised to arrange a free collection of any unused meals and apply a full credit for the order.

For more information visit https://www.years.com/pages/care

Southern Aquatics & Pets is scheduled to close permanently in November due to the upcoming expiration of its lease.

The Daily Echo reported that the closure of the pet shop in Woolston, Southampton, after a ‘To Let’ sign appeared above its premises in Victoria Road.

Woolston councillor Warwick Payne told the Daily Echo that Southern Aquatics, which opened three years ago, is scheduled to shut on November 17, when its current lease expired.

"According to staff, it's scheduled to close on November 17 when the lease expires but it's unclear at this stage if a new business will take its place,” he said.

For the full story click here

Marks & Spencer has launched Paws & Pals, a new own-brand pet food range designed to bring the quality, trust and innovation customers expect from M&S to one of the UK's most-loved family members: pets.

The launch marks M&S' entry into the pet food category under a dedicated M&S brand and is another step in the retailer's transformation to become a true shopping list retailer.  

Pets are an important part of family life for millions of customers. Around 31% of UK households own a dog, while 25% own a cat, making them the nation's most popular pets. By expanding into pet food, the retailer is giving customers another reason to choose M&S for a greater share of their weekly essentials, while broadening its offer beyond traditional grocery categories.

Building on last year's branded reset, the transformed range introduces 13 new lines across treats, kibble and toppers under the new Paws & Pals brand. Developed with quality and nutrition at its heart, the range features 100% real ingredients with high meat content, grain-free recipes, and added vitamins and minerals, creating meals and treats that pet owners can feel confident feeding their dogs.

M&S Food research indicates that 60% of customers are looking more closely at what is in their pet’s food and they are looking for the same ingredient quality, transparency and nutritional standards in pet food as they do in the food they buy for themselves. Paws & Pals has been designed with customers’ needs in mind, combining carefully developed recipes with the trusted quality credentials that customers associate with M&S Food.

Alex Freudmann, Managing Director, M&S Food, said: "We're focused on becoming a true shopping list retailer, making it easier for customers to do more of their weekly shop with M&S. Pets are part of the family for millions of households, and pet food is a natural extension of our Food business.  

We've developed Paws & Pals with the same focus on quality that sits behind every M&S Food product. Using 100% real ingredients, grain-free recipes and carefully selected nutrients, we've created a range that's both nutritionally balanced and delicious for pets. Every recipe has been developed to give customers confidence that they're feeding their pets food made with quality ingredients they can trust.”

The Pet Industry Federation is inviting UK pet businesses to join a supported industry delegation to the China International Pet Show (CIPS), taking place in Guangzhou from 12-15 November 2026.

The delegation is designed for brands interested in entering or understanding the Chinese pet market, as well as retailers, buyers and distributors looking to source products, identify suppliers and explore emerging trends.

CIPS brings together pet product manufacturers, brand owners, suppliers, retailers, distributors and industry professionals from across China and international markets. It covers pet food, accessories, health and care, technology, aquatics, reptiles, birds, small animals and supporting services.

Rather than simply attending as part of a group, participating companies will be able to shape their visit around their own commercial interests.

Support available through the delegation includes:

• VIP registration and badge co-ordination;
• tailored exhibition routes based on individual business priorities;
• pre-arranged B2B meetings with relevant exhibitors and potential partners;
• opportunities to participate in retail and factory visits;
• dedicated transport for official visits organised by CIPS;
• the ability to raise market-access and regulatory questions in advance.

Each company seeking a tailored programme will complete a delegation information form outlining its areas of interest, sourcing requirements, partnership objectives and market questions. CIPS will use this information to identify relevant exhibitors, potential partners, routes and visit opportunities.

Delegates will also have the opportunity to attend the CIPS International Pet Industry Convention (CIPIC) on 11 November, with the programme providing wider insight into the Chinese pet market, international trade, regulation, sustainability, product development and innovation.

Nigel Baker, CEO of PIF, said: "China is an important and rapidly evolving pet market, but it can understandably feel difficult to approach without the right knowledge or contacts. This delegation will give UK businesses a supported way to explore the opportunity, whether they are looking to source products, identify commercial partners, understand consumer and category trends or assess China as a potential export market.

"We are also considering the potential for a UK pavilion at CIPS in 2027. Joining the 2026 delegation offers businesses an excellent opportunity to understand the show and the wider market before deciding whether a more formal presence in China could be right for them."

To find out more and download the full delegation proposal, visit: https://petfederation.co.uk/international-trade/china-international-pet-show/

To express an interest, contact Alexandra Baker at alexandra.baker@petfederation.co.uk.

Tickets are now on sale for the Pet Industry Federation Awards 2026, giving attendees the opportunity to secure their places for one of the pet industry’s most enjoyable nights of the year.

The prestigious black-tie event takes place on Thursday 5 November 2026 at the DoubleTree by Hilton, Stoke-on-Trent, bringing together team members, customers and friends from across the pet industry for an evening of celebration, entertainment and networking.

The PIF Awards offer a rare opportunity for people from every corner of the sector to step away from the day-to-day, dress up, reconnect with industry friends and raise a glass to the businesses and people who make the UK pet industry so special.

The evening begins at 5.30pm with a complimentary drinks reception, courtesy of Durham Animal Feeds, followed by the presentation of the 2026 PIF Awards, a three-course dinner with wine and a full evening of live entertainment, including a band and disco.

Tickets are open to everyone working within the pet industry, not only award entrants and finalists. Individual places and tables of ten are available, with preferential ticket rates for PIF members and finalists.

Discounted rooms can also now be booked at the DoubleTree by Hilton; rooms at the venue are expected to be in high demand, so early booking is strongly recommended.

Nigel Baker, CEO of the Pet Industry Federation, said: "The PIF Awards are a real highlight of the pet industry calendar. The evening is about recognising outstanding businesses and individuals, but it is also a chance for the whole industry to come together, enjoy itself and celebrate everything that makes our sector so vibrant.

"Whether you are an entrant, a finalist or simply want to share a great evening with team members and friends, everyone is welcome. Tickets have sold out in recent years, so we would encourage guests to book their places and hotel rooms as early as possible."

There is also still time to enter the PIF Awards 2026. Businesses and individuals have until Monday 7 September to submit their entries, which are free and open to PIF members and non-members, as well as international pet businesses trading within the UK.

The PIF Awards 2026 are held in association with Platinum Sponsor, Natures Menu, with the support of Headline Sponsors: Cliverton, The Animal People Recruitment Company, Mackle Petfoods and Rosewood Pet Products.

To enter the PIF Awards, purchase tickets or book accommodation, visit:

https://petfederation.co.uk/pif-awards/

Norfolk-based independent pet retailer Pettitt and Boo is continuing its growth with the opening of a new store – its fourth in total – in the heart of King’s Lynn.

The new shop, located at 22 New Conduit Street, will offer an extensive range of carefully selected foods, natural treats, toys, accessories and everyday essentials for dogs and other pets.

Pictured is a mock-up of the new store in King's Lynn.

Pettitt and Boo is particularly known for its high level of expertise in canine nutrition. Its knowledgeable team helps owners understand the different feeding options available and select products suited to their dog’s age, lifestyle and individual needs. This includes specialist guidance on raw feeding, natural diets and food sensitivities.

The King’s Lynn opening represents an exciting new chapter for the family-run business, which already operates successful stores elsewhere in Norfolk.

Ali Pettitt, co-owner of Pettitt and Boo, said: “We are incredibly excited to be bringing Pettitt and Boo to the centre of King’s Lynn. As a Norfolk family business, opening another store within the county is a very proud moment for us.

“Our aim has always been to offer much more than shelves of pet products. We want customers to feel that they can come in, ask questions and receive friendly, knowledgeable advice from people who genuinely care about their pets.

“Canine nutrition is one of our particular areas of expertise, and we look forward to helping even more local dog owners make confident and informed choices about what they feed.”

The new store will combine the personal service of a traditional independent retailer with a broad selection of high-quality products, including many specialist lines that may not be widely available through larger national chains.

The expansion will also create new employment opportunities in King’s Lynn, with the company building a local team of enthusiastic pet care and retail advisers.

Further details about the store’s opening date and launch celebrations will be announced shortly through the Pettitt and Boo website and social media channels, although the store is expected to open in early September.

Pettitt and Boo currently has two stores in Norwich and one in Cromer.

The Advertising Standards Authority has upheld a complaint against pet brand NutriPaw over a social media advertising campaign promoting a dog dental care product.

NutriPaw Ltd (t/a Healthy Dog) apologised to the ASA, stating the ad had been removed and would not be used again. The company explained it had improved its advertising approval process to ensure similar issues did not occur in the future.

A paid-for Facebook ad for Healthy Dog 24/7, seen on 22 April 2026, promoted NutriPaw’s Dental Powder, a dog dental care product, displayed text that stated, “Bad Breath […] the dental range makes it simple” and featured an embedded video that opened with text and narration that stated, “If you've ever signed a form that lists death as a risk of anaesthesia [sic] just to get your dog's teeth cleaned, drop everything and listen.” The ad was narrated in the first person by a woman wearing vet clothing who stated, “After 14 years as a veterinary dental specialist”. 

The narration, accompanied by on-screen text stated, “There are three lies every dog owner believes that are literally killing their pets. Lie number one, anaesthesia is routine and perfectly safe […] healthy dogs go under for a tooth cleaning and never wake up. […] Lie #2 Professional cleaning is the only way to remove tartar. This is the most profitable lie in veterinary medicine. The science exists to break it down safely at home. They just don’t want you to know.” The ad also stated, “Three dogs same month, all routine cleanings, all healthy screenings, all dead”, and “One in 1,000 healthy dogs die under anaesthesia. For senior dogs, higher. For dogs with heart murmurs, higher still. And they’re dying for a teeth cleaning”.  

The ad also stated, “you’re trapped between two impossible choices. Sign the waiver, say the goodbye, hope your dog wakes up […] or do nothing. Watch bacteria spread from their mouth into their bloodstream. Watch their organs fail slowly. Both options feel like killing your dog.” 

The ad further stated, “I found Dr. Rachel Chen veterinary dental specialist […]  she spent two years developing an enzymatic formula that breaks down tartar cement at the molecular level for conscious, non-sedated dogs” and, “I tested it on a 10-year-old beagle […] severe tartar. Heart murmur […] anaesthesia was too risky […] day three […] the brown cement edges were starting to soften. Day seven, a chunk of tartar literally fell off while he was eating […] Day 21, his teeth looked cleaner than they had in five years”. 

It also stated, “I ran a real trial. 47 dogs […] 90 days later, 43 showed dramatic tartar reduction. 18 dogs too old for anaesthesia got clean teeth for the first time in years […] at-home powder that uses natural enzymes to shatter calcified tartar at the molecular level […] without risking your dog's life. How it works? Kelp enzymes penetrate the tartar element and break the calcium bonds […] spirulina seals the microscopic gaps in gums, leaky gums […] peppermint kills the bacteria […] stopping sulpfur [sic] that create the death breath smell. One scoop in their food […] NutriPaw's dental powder is the only way to get professional-grade tartar breakdown without playing anaesthesia roulette.” 

Montage imagery, throughout the ad accompanied the narration, showed owners with dogs, individuals visibly upset and individuals being physically sick as well as dogs undergoing veterinary procedures, including anaesthetic, dental treatment, injections and CPR. The ad also showed mouths and teeth of multiple dogs with severe plaque and tartar, that were brown and yellow in colour; then later imagery of mouths of other dogs with clean, white teeth.

The ASA said the complainant challenged whether: 

1. the ad misleadingly and irresponsibly implied dogs undergoing veterinary treatment had a higher chance of dying; 
2. the ad made medicinal claims for an unauthorised product; and 
3. the efficacy claims for NutriPaw’s Dental Powder were misleading.

In its ruling the ASA said:” The ad must not appear again in the form complained about. We told NutriPaw Ltd t/a Healthy Dog to not make efficacy claims unless they held adequate, robust evidence and not to make medicinal claims for an unauthorised product. We also told them not to misleadingly and irresponsibly imply dogs undergoing veterinary treatment had a higher chance of dying.”

The full ASA report can be viewed by clicking here.

UK pet businesses are being urged to come forward now if they are considering exhibiting at Global Pet Expo 2027, as the Pet Industry Federation prepares to make a final decision on the size of its planned UK Pavilion.

Taking place in Orlando, Florida, from 17-19 March 2027, Global Pet Expo is one of the world’s leading pet industry trade shows, attracting major retailers, distributors, wholesalers and commercial partners from across the US and international market.

PIF has been developing a dedicated UK presence within the show’s International Pavilion, with a proposed location close to one of the main trolley routes and a range of participation options available, from smaller display formats through to full exhibition booths and larger space-only stands.

Participating companies would benefit from a co-ordinated UK presence, collective promotion, liaison with Global Pet Expo and APPA, practical pre-show support, freight and compliance signposting, buyer and distributor-focused activity and on-site support.

Eligible first-time companies participating through the UK Pavilion would also benefit from a specially negotiated APPA membership rate.

For UK brands looking seriously at the US market, Global Pet Expo offers access to a major concentration of retailers, distributors and commercial partners. The UK Pavilion is intended to make that process easier by providing a co-ordinated presence and practical support around the show.

Businesses interested in participating should contact Alexandra.baker@petfederation.co.uk at PIF as soon as possible.

For further information, visit: https://petfederation.co.uk/international-trade/global-pet-expo-2027/

Fish4Dogs discusses how its dog-friendly office policy has helped shape a mutually beneficial company culture for both employees and their pooches...

Demand for pet-friendly workplaces is increasing – over half of workers say they would consider switching jobs if it meant they could bring their pet to the workplace (55%), while 41% of 18 to 24-year-olds are actively looking for pet-friendly policies when job hunting.

But while bringing a dog to the office might sound the ultimate workplace perk, the reality is few employees have access to it. According to The Kennel Club, less than a third of dog owners are able to bring their dog to their workplace.

This isn’t the case for one Droitwich Spa, Worcestershire-based business. Fish4Dogs has been making nutritious fish-based food and treats for more than 15 years. And with the health and welfare of dogs at the heart of its business, the company has always welcomed man’s best friend into the workplace, not only benefitting the dogs, but the people too.

“We’ve noticed that for many people, the dogs bring a welcome relief during the working day,” Sarah Fowler, CEO of Fish4Dogs, commented. “At the very least, they are a reason for people to get out from behind their desks and into the fresh air with the dogs for the necessary ‘comfort breaks’.

“We also find that the dogs create a social opportunity – staff members from different teams walk together, so the dogs break down boundaries between teams effortlessly.”

The office's canine community started small, with two dogs belonging to the company's Finance Director, Lucy and Amber. As the business grew, so did the pack. Today, the Fish4Dogs office can have up to 11 dogs on its premises on any given day, all of whom are expected to be properly toilet trained and well behaved enough to work alongside their human colleagues.

But having a dog-friendly office isn't simply a case of opening the doors and letting the dogs roam free. Fish4Dogs has spent years working out what does (and doesn't) work when dogs and people share a workplace…

Give dogs their own space

Just as employees need somewhere to concentrate, dogs need somewhere they can retreat to when the office gets busy.At Fish4Dogs, every dog has its own bed beside or underneath its owner's desk. These provide a familiar, safe space where the dogs can settle down during the working day. The company has also used baby gates in the past to create a more contained area for individual dogs when needed.

Keep dogs exercised and give them regular breaks

A working day can be a long time for a dog to spend in one place. Owners should regularly take their dogs outside for exercise and toilet breaks, giving dogs the opportunity to get outside, interact and burn off some energy before returning to their beds.

Put it in writing

For businesses considering a dog-friendly policy, employers should set out their expectations from the beginning. A written policy will ensure the responsibility lays at the feet of the owner and avoids any scope for disagreements down the line. It's also an opportunity to establish some basic principles, such as dogs being housebroken and what to do if someone isn’t comfortable with dogs.

Be mindful of unsuitable areas

A dog-friendly office doesn't mean every part of a business needs to be dog-friendly. Safety and hygiene should always be paramount in a workplace, so areas like kitchens, toilets or dangerous areas, such as warehouses, should be out-of-bounds for four-legged friends. It’s also a good idea to establish dog-free zones where employees and visitors who don’t want to interact with office dogs. Afterall, a genuinely successful dog-friendly workplace has to work for everyone, including people who don't own dogs.

Make sure dogs are truly ready for the workplace

More often than not, the workplace is a louder and busier space than at home. So, an office may not be right environment for every dog, and both owners and employers need to acknowledge this and be responsible. That doesn't mean every dog needs to be perfectly behaved, mistakes are going to happen. But placing a highly reactive dog, for example, in a high-stress environmental should never happen, for the wellbeing of other dogs, employees, and that dog itself

Pooch & Mutt is embracing cosy‑season with the return of an autumnal fan favourite, now rebranded for the first time as Pumpkin Patch treats.

Previously loved by dogs and owners alike under the name Pumpkin Spice Meaty Treats, this limited‑edition postbiotic spiced treat is back to bring comforting seasonal flavour, functional goodness and tail‑wagging joy to treat time.

Pumpkin Patch joins Pooch & Mutt’s growing Meaty Treats portfolio and is available exclusively at Pooch & Mutt and Amazon, tapping into consumer love for seasonal flavours, gut‑supporting ingredients and premium, purposeful treating.

The NEW Pooch & Mutt Pumpkin Patch Postbiotic Spiced Bites have been created as a premium, high‑reward, and wholesome seasonal treat. Perfectly crafted for your pooch’s wellbeing, these delicious bites support digestion, skin and coat health, and everyday vitality with a comforting, autumnal flavour.

• Chicken offers high‑quality protein to help maintain healthy muscles, support organ function and keep their metabolism running smoothly
• Pumpkin is naturally rich in fibre and nutrients to support healthy digestion and overall wellbeing
• Collagen helps maintain strong skin and a glossy, resilient coat
• Postbiotics nurture a balanced gut microbiome, supporting smooth, comfortable digestion

Paul Dennison, CEO of Pooch & Mutt, comments: “Pumpkin Patch is our way of bringing a little seasonal joy into treat time. Owners love autumn flavours, and dogs love anything delicious, so we’ve combined both with functional ingredients that support digestion, and skin and coat health. These bites are cosy, wholesome and packed with goodness, giving owners a simple way to treat their dogs while supporting everyday wellbeing.”

For more information visit https://www.poochandmutt.co.uk/products/pumpkin-spice-probiotic-meaty-treats

The Innocent Hound has given two school students the opportunity to undergo work experience at their factory in North Yorkshire, where they experienced the whole process of designing and creating the next bestselling dog treat. 

Throughout the week they became part of the product development team and took on the exciting challenge of creating a brand-new dog treat from concept to launch.

Students Zara and Tabitha produced a new brand – ‘Street Dog’ – which aims to allow dogs to experience the same street food recipes we all love, in a healthy way.

Street Dog launched its first product ‘Fish & Chips’, a sliced, air-dried dog treat. Whilst designing the product, the students opted to set aside some of the earnings from Street Dog to the charity Dogs on the Streets, which focuses on supporting the vulnerable community with pet dogs. 

Containing 70% fish, all sustainably caught, this low fat, grain free fish and chip product including apple cider vinegar and dill, is a healthier option whilst maintaining a great taste, creating a high-quality and sure to be popular product.

Chloe Heaton, founder and MD of the Innocent Hound, said: “We wanted to offer young people the full experience of what we do, to support them and provide them with skills in this challenging time for finding work.”

Follow their journey as the students take over The Innocent Hound’s social media @theinnocenthound

This limited-edition treat will be available to buy from Friday at theinnocenthound.co.uk

Rosewood is redefining the collagen dog treat category, building on its position as one of the brands that helped establish collagen as a recognised functional ingredient in pet treats and now taking the segment into its next phase with a refreshed, more shopper-friendly range.

Functional treats are no longer a niche purchase; increasingly, they are becoming part of a daily ritual for pet owners looking to do more for their animals’ long-term wellbeing. Collagen in particular is already well established in human health. The UK human collagen supplement market is now worth an estimated £250m annually*, with demand driven by mobility, skin health and healthy ageing, and that awareness is increasingly transferring into pet care. As pets are treated more like family members, owners are seeking the same wellness-led benefits for their dogs and cats, making collagen one of the fastest-emerging functional ingredients in the category.

Rosewood’s response is a Collagen treat range that gives owners more confidence in choosing treats that feel relevant to their dog’s stage of life. This is particularly timely as the large cohort of Covid-era dogs moves into its senior years, creating growing demand for products that combine enjoyment with everyday support.

At the heart of the launch is a clear commercial opportunity: making affordable, benefit-led collagen treats available to everyday pet owners. As premium health becomes more mainstream, Rosewood is bringing scientifically backed collagen treats to market at accessible price points, with products ranging in RRP between £2.50 and £3.50, giving retailers a strong value story in one of the fastest-growing areas of pet care.

Supporting the launch is a bold rebrand shaped by detailed market research and voice-of-customer insight, with inspiration taken from the human collagen and supplements sector. The refreshed packaging has been designed to create stronger standout on shelf and make the range easier to shop, using brighter graphics, globally recognised icons and resealable, easy-tear pouches.

Rosewood is also strengthening its category leadership through unique collagen production methods that provide a point of differentiation competitors cannot easily replicate. Rather than taking a simple one-step approach, the process involves creating the collagen element and the meat-based sauce separately, before coating the collagen stick and then putting the product through further drying and quality-control stages. That more layered method helps Rosewood balance functionality with taste appeal and texture, creating a product that works as both a health-supporting treat and a more enjoyable eating experience.

Those benefits are brought to life through tailored formats across the range. For younger dogs, Junior Dino Treats are playful dinosaur-shaped chews made with flavourful meat and natural collagen, developed for smaller mouths and designed to be gentle on gums and teeth, while helping support healthy teeth, gums and developing joints. For older dogs, the Senior range includes Heart Rolls of Collagen, developed with gentler textures for ageing teeth and made with tasty chicken and natural collagen to help support joint health, mobility and overall wellbeing in later years.

Commenting on the launch, Chris Brough, Rosewood MD, said: “We’re very proud of this launch. The team has put a huge amount of work into developing a range that brings together affordable daily wellness, stronger shelf standout and real innovation in collagen treats. We know pet owners are increasingly looking for treats that do more, whether that’s supporting joints, mobility, skin and coat, or overall wellbeing, and this range has been designed to meet that need at price points that feel accessible. It’s an exciting step forward not just for Rosewood, but for the category as a whole.”

As a result, Rosewood Collagen is not just participating in the treats-with-benefits trend, it is helping define where the category goes next.

The Rosewood Collagen range officially launches at PATS, 27th–29th September, at the NEC on the Rosewood Pet Products stand O30.

*https://www.mordorintelligence.com/industry-reports/united-kingdom-collagen-market

For the second year running, Birmingham Dogs Home is the proud charity partner of PATS – the UK’s premier pet and aquatics trade show – returning to the NEC Birmingham this September. We recently sat down with Sophie Evans, the charity’s Corporate Partnerships Officer, to learn the story behind the organisation and the impact they’re making today.

Can you firstly give some background to the charity: what is its origin story and how has it evolved over time?
Established in 1892, Birmingham Dogs Home began on New Canal Street as a vital lifeline for the city's lost and starving dogs. Over 130 years later, we have evolved into one of the region’s most respected animal welfare charities. 

To ensure our residents have the space they deserve, we now operate across two modern centres in Solihull and Wolverhampton. Each year, we rescue over 2,000 stray, abandoned, and homeless dogs from across the West Midlands, providing 24/7 care and essential medical treatment. 

Our core mission is to keep every dog safe, happy, and loved until they find their perfect match. Working closely with local authorities, we serve as the primary destination for stray, homeless and abandoned dogs brought in by dog wardens across the entire region. While approximately 70% of our dogs arrive as strays, we also take in dogs whose owners can no longer care for them due to changing circumstances or bereavement.

What are some of the biggest challenges you have faced as a business?
One of our biggest challenges is the rising number of dogs needing our help - a surge driven by both the cost-of-living crisis and post-pandemic abandonments. At the same time, we’re seeing more dogs with complex medical needs, which significantly increases our veterinary costs year after year.

As a charity, we receive no government funding. We rely entirely on donations, fundraising, and community support to meet the £4.2 million required annually just to keep our doors open. While our heart is in charity, we must also operate as a business; we are not immune to the same financial pressures as any other company, such as the recent increases in National Insurance. 

It is a difficult landscape to navigate. Our costs are highly unpredictable, as we can never foresee which dogs will need us next. Currently, we are seeing a spike in larger dogs entering our care; dogs that are unfortunately harder to rehome than the smaller breeds more frequently in demand.

Does Birmingham Dogs Home have any community initiatives? Are these purely in Birmingham, or further afield?
Community engagement is at the heart of what we do. A key part of our strategy is prevention - working to ensure dogs don’t need our care in the first place.

Through our educational outreach programme, we provide free talks to schools, youth groups, and community organisations across the West Midlands and South Staffordshire. We cover everything from dog safety and animal welfare to careers and responsible ownership. Our goal is to help people understand the real commitment of having a dog - from the lifetime costs to the daily responsibilities—and teaching children how to interact with them safely. 

Our community fundraising events also play a vital role. Whether it’s a family fun day or a dog show, these events allow businesses and individuals to support our work while learning more about us. They are the perfect opportunity for us to share insights into different breeds and their specific behaviours and needs. 

For those who want to get active, we run challenge events like ‘Spring into May’ - a 100km virtual walk that anyone can take part in at their own pace. Every step helps us continue our mission across the region.

Which successes are you most proud of?
We’re incredibly proud of our rehoming track record; in recent years, the skill and dedication of our team has seen over 92% of our dogs successfully find their forever homes. 

We are equally proud of our new in-house veterinary clinic, which allows for immediate health assessments the moment a dog enters our care. By opening the clinic to the public, we’re not only supporting the local community but ensuring every penny of profit is reinvested directly into the charity.

Our new behaviour and training centre has also been a total game-changer. This bespoke space allows us to tailor specific programmes to each dog’s individual needs - an investment that has already transformed outcomes for the animals in our care. 

We have more exciting projects in the pipeline to help us reach even more dogs, and we look forward to sharing those updates with you soon.

How easy or difficult is it to match dogs to the right owners/homes?
Matching dogs with the right home is a complex process that depends on their unique behavioural and medical needs. Our rehoming team carefully reviews every enquiry - assessing the lifestyle and home environment against each dog's specific requirements to ensure a perfect fit. We prioritise the right match over the fastest match, which can affect how long the rehoming process takes.

Working for a dog rehoming service must be challenging sometimes. Is there a support system in place to help staff with the emotional side of the work?
This environment can be incredibly emotionally charged, swinging from deep lows to happy highs. Take my current experience: I’ve been fostering a dog who really struggled in the kennels. While I’ve completely fallen in love with him, I know I’m not his "forever" home. We’ve finally found that perfect match for him, which brings such mixed emotions. I’ve bonded with him and will miss him dearly, but I know I’ve set him up for a successful future.

We also face tough moments when a dog arrives having clearly suffered. Just before Christmas, we took in a lurcher who was visibly undernourished - it was heart-breaking for the entire team. In times like that, we rally together. We hold monthly Friday lunchtime get-togethers to unwind and support one another, alongside dedicated wellbeing workshops.

To further prioritise our team, we’ve recently trained several staff members as Mental Health First Aiders. This ensures there are always designated people to lean on after a challenging day. Truthfully, though, our team is naturally supportive; we collectively share in every sad moment and celebrate every happy one. It takes an incredibly resilient group to do what we do.

Do you normally get many updates about how rehomed dogs are getting on?
Our adopters are wonderful at keeping us in the loop! We love receiving regular messages and photos of our former residents settling into their new lives. It’s also a treat to follow their adventures on social media - some of our clever pups even have their own profiles ;)

Every now and then, we get a special visit from an old friend. Just the other day, a dog we rehomed ten years ago stopped by, and it was so heart-warming that some of our long-standing team members still remembered him! We also see many familiar faces at our community dog shows, where past residents often return. Our support doesn't end at adoption, either. If owners face any hurdles - like separation anxiety - our in-house behaviourist is on hand to offer expert advice and help work through those challenges together.

How long have you been involved with PATS and why is the partnership important to Birmingham Dogs Home?
PATS 2025 marked our first year as official charity partner, a collaboration that has become incredibly important to Birmingham Dogs Home. 

First and foremost, the generosity we’ve seen is outstanding - donations of high-quality food, enrichment toys, and grooming supplies save the charity significant funds. Beyond the supplies, this partnership gives us a vital platform to raise awareness for our mission. Being hosted on The Animal People Recruitment Company stand allows us to connect with hundreds of businesses and exhibitors alike. We work together to cross-promote our organisations from a shared space.

Why should people visit PATS 2026 and how can they support the charity at the event?
PATS 2025 was an eye-opening experience that brought together the best in pet care innovation and industry expertise. It was a joy to connect with people who are just as passionate about animals - all animals - as I am. 

If you’re planning to attend PATS 2026, please come visit our stand! We’d love to share more about the work of Birmingham Dogs Home and give you a chance to meet some of our wonderful dogs who are searching for forever homes. Whether you're interested in donating, joining a fundraising event, or becoming a patron, every bit of support helps us help dogs. See you at the event!

What are the other ways businesses in Birmingham and beyond can support the charity?
Support in any form is sincerely appreciated. Detailed information regarding how to contribute is available on the website, covering fundraising, donations, and the contribution of professional services or time. The team is currently seeking host venues for their 'Barking Breakfast' networking events and offers a variety of corporate sponsorship pathways for interested partners.

Find Birmingham Dogs Home on Stand C1

Chris Whatling, MD & Co-Founder of The Animal People Recruitment Company, is a proud Ambassador for Birmingham Dogs Home and is once again hosting the charity on Stand C1 at PATS this year. The partnership gives Birmingham Dogs Home a platform to meet brands and build relationships across the pet industry, with last year's introductions generating around £45,000 worth of donated products for the charity.

"I've spent years building relationships across the pet industry, and I believe one of the most valuable things I can do is use that network to open doors for the Home. Last year, those introductions helped generate around £45,000 worth of donated products, which was phenomenal," said Chris.

"Our industry is built around a shared love of animals, and I believe that gives all of us a responsibility to support animal welfare and rescue alongside the commercial work we do. I'm enormously proud that The Animal People Recruitment Company can host Birmingham Dogs Home at PATS again this year and help introduce them to more of the brilliant businesses that make up our industry.

"The pet industry has given me, my team and our pets so much... I'll always be incredibly proud to champion this industry and equally proud to use the platform and relationships it has given me to help organisations like Birmingham Dogs Home."

Visitor registration is now open at http://bit.ly/4hyn5rR with free admission available to qualifying trade professionals. For more information about PATS 2026, including a full list of exhibitors, visit www.patshow.co.uk