In This Issue
Dog owners and naughty pets needed for TV show
National retailer creates 10 jobs with new store opening
New family-run pet store welcomed by customers
Pet industry must embrace sustainable packaging
Pet supplies firm acquires chew and treat business
Pet food manufacturer to open Ingredients Kitchen
PDSA vets warn pet owners to be vigilant this Easter
Tiana supports pet owners with unique religious needs
PetSafe Brand launches new training tech at Interzoo
Creative talent and artistic flair of vets revealed
Natural Instinct relaunches limited-edition Easter Feast
Get your own copy of Pet Trade Xtra
Merger of American and European pet food makers
Pet fish ownership jumps during the pandemic years
Vet firm splashes out on hockey team sponsorship
Dog groomer offers top qualifications
Cavalier King Charles Spaniel named greenest dog
UK dog owners praise office dogs for reducing stress
Pets firm partners with publisher for new book Dog-Friendly Weekends
Winners of Northern Ireland Veterinary Awards 2022
The best of last week's Pet Trade Xtra
Success of ‘lockdown’ pet store leads to second outlet
Sniffe & Likkit takes aim at gifting market
New research reveals record number of pets in UK
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Tiana supports pet owners with unique religious needs

 

Tiana stands tall as a three-strong grain-free range of freeze-dried cat food made from only all-natural, human-grade ingredients which marries a steely commitment to champion the distinct needs of an increasingly influential, cat-loving Muslim community with wider ‘sustainable production’ ambitions.

 

During the pivotal Ramadan/Eid period in April, Tiana has initiated a number of targeted online loyalist initiatives where everything from Air Pods and MacBook Air to an all-inclusive Hajj trip are up for grabs.

     

It was a year ago that Tiana founder Pankaj Hurria (an established pet food buyer) had his interest pricked via a throwaway comment from his good friend’s mother explaining how many Muslim pet parents go to extra-ordinary time-consuming lengths to make homemade cat food using suitable ingredients.  

 

It dawned on Pankaj that this was a neglected marketplace need because for all the incredible lengths the pet industry was going to marrying changing human dietary priorities, no-one had really tackled pet owners with unique religious needs.   

 

 

Tiana’s halal-friendly stance is geared specifically at millennial/professional women looking to juggle busy careers with family traditions. Throw in the fact that the range is made using state-of-the-art tech and its clear to see that Tiana is establishing a unique pet food proposition with a distinct sustainable stance, because the removal of 70% moisture (significant weight) means that the inevitable carbon footprint associated with transport/storage is dramatically reduced.

 

Besides enjoying a substantial diehard online following an Amazon stronghold Tiana is currently at last stage discussions with a number of the UK’s leading pet food specialists whilst simultaneously playing to its export potential strengths.

 

tianahalalpetfood.com  

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