In This Issue
Pet retailer considers £8m stockpiling plan in case of a calamitous no-deal Brexit
Award winning Naturediet's eco-packaging range extended
New Wagg wet dog food range goes on sale this week
World’s most hygienic germ-busting dog food bowl
Mud Daddy wins prestigious innovation award
Who gets to keep the pet after a divorce?
Natures Menu to launch Superfood Bars at PATS
HiLife helps celebrate the dogs that change lives
Orvis UK raises over £2k for Pets As Therapy
Pooch & Mutt encourages dog owners to take part in weight loss challenge
Get your own copy of Pet Trade Xtra
Pet store closes its doors due to 'unsustainable' trade
Pet firm makes largest treat donation to date
Feeding the birds provides a lifeline during winter, says PFMA
CJ Wildlife celebrates the 2019 Big Garden Birdwatch campaign
The best of the previous Pet Trade Xtra
Big pet companies behind move to ban advert, claims Pooch & Mutt
UK pet company hits back at raw food claims
Pet shop owner left heartbroken as stolen Landrover is written-off
Pet firm Lily's Kitchen reports year of strong growth
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Big pet companies behind move to ban advert, claims Pooch & Mutt

 

Pooch & Mutt claims it has received demands from the Metal Packaging Manufacturers' Association to remove an advert for its new cartons of wet food for dogs. The company says its packaging is 80% more environmentally friendly than cans and urges customers to ‘Ditch the Can. Help the Planet’.

 

According to Pooch and Mutt, the move by the MPMA has been triggered by big pet food companies who dominate the market with canned dog food.

Guy Blaskey, founder of Pooch & Mutt, said: “This is not the first time we have received threats around our marketing.

 

“The latest campaign for our wet food cartons urges customers to ‘Ditch the Can. Help the Planet’, as cartons are proven to be 80% more environmentally friendly than cans.

 

“It’s disappointing to get threats from MPMA. This is probably the least controversial campaign that we have done. If I was running one of these big pet food companies and losing millions in sales year on year I’d spend more time getting my own house in order. It’s almost a compliment that they consider us such a threat.”

 

With the environment such a hot topic at the moment, the Pooch & Mutt boss added: “For far too long big companies have put profits ahead of the planet and we are all becoming increasingly aware of how unsustainable this is.

 

“We need new approaches in a lot of industries to start fixing these issues and it tends to fall to smaller, more innovative, caring companies to develop these products and get them to market. These companies then need to promote these products. The new products and marketing are a threat to big, established companies, who have been resting on their laurels for far too long.”

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