A casual post about a Milton Keynes pub’s creative offer to remote workers, posted by the Pet Industry Federation’s Chief Executive, Nigel Baker, went viral over the weekend, reaching more than 700,000 people around the world on professional networking site LinkedIn.

The post followed Nigel’s visit to Olney, near the PIF office, where local pub, The Bull, was advertising 'Pub Desking: £20 for a two-course lunch, Wi-Fi and unlimited tea or coffee', on its outside blackboard.

The advert caught Nigel’s eye as a clever idea for those looking for a change to working from home.

Nigel shared a photo of the board on LinkedIn, with a comment that he had “found his new office”.

Within 12 hours, it had taken off, and over the weekend had reached over 700,000 impressions, 7,000 likes, 331 comments and 156 reposts, with engagement pouring in from across the UK and abroad.

Nigel said: “It clearly resonated with me and thousands of others around the globe. It’s a simple but brilliant idea that helps tackle loneliness, offers a cost-effective alternative to working from home, and supports local pubs at the same time. At PIF, we’re no strangers to the power of small business ingenuity: our members champion innovation, collaboration and adaptability across the sector. The success of the post demonstrates how relatable, people-centred business ideas can capture widespread attention online; and how social media can amplify the impact of local enterprise.”

The Bull, part of the Wells & Co. group, has seen a spike in interest in its 'pub desking' initiative.