Furr Boost, the healthy hydration smoothie drink that scooped the Best Product Innovation Awards at both PetQuip and the PIF Awards in 2022 is now adding to its success in 2024 by securing three major wholesaler distributors in the veterinary market.

This comes on the back of their recent successful appearance on BBC One Dragons’ Den where they were offered funding from Dragon, Touker Suleyman and their recent stockist success with Pets at Home, B&M and The Range.

To top off what has already been a successful 2024 for Louise Toal and her team at Furr Boost, they have also made the finals in the Retail Category at the Enterprise Visions Awards. The EVAs which are sponsored by NatWest Bank are the UK’s largest business awards dedicated solely to women and celebrate extraordinary women driving businesses forward. They have also been nominated in three categories for this year’s PetQuip Awards as well: Supplier of the Year, Sustainability and Best Product of the Year Food & Treats.

Company Founder, Louise Toal has had her eye of the veterinary market from the beginning and is a regular exhibitor at the London Vet Show and this year took her products to the BVA Live at the NEC in Birmingham. As a result, Furr Boost will now be distributed by major wholesalers to the vet industry, NVS Group, MWI Animal Health United Kingdom and IVC Evidensia.

.                                                           

Following a successful 20 year stint as a technical manager in the food industry, Louise Toal created her range of Furr Boost smoothie drinks after her Beagle, Phoebe at the age of 18 months became unwell with bladder problems which after investigations with her vet, were linked to the dog’s food. Using her technical background, Louise then started experimenting with protein shakes to help flush out Phoebe’s system and to provide her with the hydration that she needed when she was refusing to drink enough water in the summer months. This led to the creation of the Furr Boost range of smoothies.

Each of Furr Boost’s recipes contains a meat, fruit and vegetable, along with added oils and vitamins, so it’s more than a hydration drink, it supports the dog’s wellbeing in areas such as digestion, skin and coat, anxiety, metabolism and immunity.

Furr Boost can be used in a variety of ways. Served frozen, it can be placed in a Kong Toy or lick mat for dog training or as a distraction, or simply given to a dog as a tasty icy treat. Unfrozen, it can be added as a topper to meals or on hot days, simply pour into a bowl for instant hydration.

Furr Boost will be exhibiting at Edition Dog Live this month and PATS in September.

For further information visit: www.furrboost.com