In This Issue
Iconic pet store Seapets set to be demolished
Guess the Breed competition from Hidey Hidey
Does your whole family brush?
Industry-first for Poppy's Picnic with complete meatballs
Excitement builds as PATS gets set for epic show
HOWND set to showcase two new product ranges at PATS
New puppy treats from Mark and Chappell
DogBuddy launches Dog-friendly Pub Awards for 2nd year
Nature and science working in harmony to support lifelong health
A nation of happy dogs celebrating National Dog Day
Get your own copy of Pet Trade Xtra
Independent High Street pet store to open in Winchester
Cats Protection pet food stock is stolen
Final call for entries to the Pet Industry Federation Awards
Warnings over fake PDSA worker scam to "steal dogs"
Work stopped on Pets at Home development near Penzance
Pet shop up for sale after seven years of trading
Revitalised Vital drives down costs and improves efficiency
Pets Corner accounts confirm store closures
Chuckit! unveils new Mountain Rope Tug toy
Ampet Products appointed UK distributor for the American IMARC engraving machine
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A nation of happy dogs celebrating National Dog Day


In celebration of National Dog Day on Saturday (26th August), Natures Menu, the UK and Europe’s number one expert in raw and natural pet foods, reveals that more than three quarters of UK dogs are happier than ever.

78% of dog owners have said they’ve identified their pooches to be happy, with this being the most recognisable emotion in dogs over sadness (54%), jealousy (29%) and guilt (40%).

71% of dog lovers also shared that their pooch expressed their happiness by running and jumping around, followed closely by affectionately licking their owners (55%).  Dogs in Newcastle appear to be happiest of all, with 89% of their owners claiming that they demonstrate behaviour associated with happiness.

Owners also highlighted excitement as a familiar emotion with 74% of pet parents being able to distinguish signs of enthusiasm in their dog, while 58% believed their dog displayed indications of love.

There also seems to be some cheeky personalities amongst UK dogs, with 5% of dogs enjoying rolling in poo and 6% chewing shoes, according to their owners!

The recent survey championed enjoying a walk as the activity that makes dogs the happiest, as 25% say this is what their furry friend enjoys most.  Playing with their favourite toy (19%) and eating (13%) came a close second, suggesting that plenty of exercise and a nutritious meal ultimately leads to our canine counterpart’s overall health and happiness.

Natures Menu veterinary nurse, Melanie Sainsbury, confirms that this is the best recipe for a well, happy dog:

‘‘The phrase ‘we are what we eat’ is just as true when it comes to our pets.  Feeding them healthy, nutritious and natural food can make a huge difference to their health and happiness.

“By looking at our pets and imagining how they evolved from the wild, we can be more empathetic to their needs.  For example, dogs need plenty of daily exercise and mental stimulation - they need to be active for a large proportion of the day and should be fed on a diet of unprocessed foods.  By considering these things, we can ensure we are giving our pets everything they need to be their happiest.”

Natures Menu is also marking National Dog Day by celebrating all of its happy canine customers who have hugely benefited through a Natures Menu diet.  A video of them all enjoying their happiest moments, be it running along the beach, playing with their pals or eating their favourite meal, will be live on August 26th.

Craig Taylor, Managing Director at Natures Menu, said: “National Dog Day is the perfect opportunity to highlight how you can ensure your pet is healthy and therefore, happy!  It’s great to see so many owners recognising their furry friends’ emotions, including happiness.  The reasons for this are as simple as a healthy diet, good exercise, and of course, lots of love and affection from their pet parent!”

“All owners want what’s best for their pet, and we’ve found with many pets fed on a natural or raw diet, owners see a drastic difference to their health within days, so it’s certainly something to consider if you feel your pet doesn’t quite seem at his or her happiest. We’d also like to thank all of our customers for sending in their lovely videos.”

For more information about Natures Menu visit www.naturesmenu.co.uk

*Research by The Leadership Factor conducted in August 2017 with 1,010 UK dog owners.
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