Animology Feline Fresh cat wipes, the newest addition to the company's cat grooming range, picked up the award with judges commenting: "This product fills a gap for cat owners, adding a wipe specifically for cats. It is another great addition to a popular range and also has a fantastic smell."

The South Ribble-based company, which was launched in 1999, also won the International Achievement Award at the Red Rose Awards earlier this year as a result of the company’s impressive export growth.

The full Animology range of cat, dog & equine grooming products is available in over 50 countries worldwide and Feline Fresh cat wipes will add to this growing portfolio.

“There seems to be a growing trend in the industry to pass imitation off as innovation," said Group55 Managing Director Stephen Turner. "We never launch a product that has been benchmarked against a competitor, we invest in NPD and always seek to set new standards for the sectors we work in.

"It is encouraging that the judges at PATS have acknowledged all our hard work and investment to deliver new products of purpose and benefit.”

Animology Feline Fresh Cat Wipes are available now – 20 Wipes SRP £4.00.

For more information visit www.animology.co.uk or contact sales@group55.co.uk