In This Issue
50 British exporters exhibit in strength and achieve great inroads into export markets at Interzoo 2018
Pet Trade Xtra and GDPR
Natures Menu adds True Instinct Advisor Course to Portfolio
Barking Heads and Meowing Heads reveal major makeovers
Tetra launches Micro food range for small fish
Lintbells receives a visit from Fabulous Finn
Canine kit exchange to aid animal charities
All Pets at Home colleagues to become dementia friends by 2019
Poppy’s Picnic support Mental Health Awareness Week
Get your own copy of Pet Trade Xtra
Pets at Home ditches plan to open new shop in Skegness despite recruiting and training staff
Pet Friendly Apartment complex to open in Southampton
Six Essential Reasons to Include your Pet in your Wedding
15 Years and looking forward
The best of the previous Pet Trade Xtra
Functional, sustainable and stylish: Product trends for pets at Interzoo 2018
International interest in UK pet products soars
Burglar given suspended sentence over £3,000 theft from pet shop
UK pet product suppliers to meet buyers from Germany, Poland and Baltic States
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Natures Menu adds True Instinct Advisor Course to Portfolio

Natures Menu, has added a third training course to its educational portfolio with the launch of its True Instinct Advisor training for anyone wanting to give advice or sell raw pet foods.


The True Instinct range is a first of its kind to incorporate four different formats of feeding under one brand. The whole range specialises in premium nutrition, is free from grain and gluten, and is only made with natural raw and raw-inspired ingredients. True Instinct includes complete and balanced innovative nutrition with frozen Raw Bites, high meat Raw Boost dry food, high meat wet fillets and freeze-dried raw meat/fish treats.


The True Instinct Advisor course comes as the third training course from Natures Menu with the following now available:


Raw Advisor Training: Available to all Natures Menu trade customers and compiled by Natures Menu’s team of raw feeding specialists. Participants download the training pack and study at their own leisure.


Raw Expert Training: This course is available for stockists and specialists who have passed the Raw Advisor Training course and want to take their knowledge of nutrition to the next level.


True Instinct Training: The newest of the Natures Menu training, this course offers the chance to become a True Instinct Advisor, providing an overview of the ultra-premium True Instinct products and how they differ from other Natures Menu products.


All training programmes are specially designed by Natures Menu’s veterinary team to ensure stockists and professionals are equipped with the understanding and best practice on raw feeding, and to enable them to confidently advise on raw. Participants of each course also have the opportunity to gain a certification of their achievement by taking part in the relevant quiz after digesting the information pack provided.


Melanie Sainsbury, Veterinary Educational Manager at Natures Menu, said: “We’ve specifically designed our courses for those who are selling or advising on Natures Menu and True Instinct products. The training supports participants in becoming a natural and raw expert, helps develop their understanding of raw feeding and ensures they feel comfortable and confident to appropriately advise on nutrition whilst also gaining an in-depth knowledge of Natures Menu and True Instinct products.”


With over 35 years’ experience in feeding raw and endorsement from their own dedicated professional veterinary team, Natures Menu is proud to be a pioneer and innovator of Europe’s natural, raw and raw inspired pet food category. Natures Menu’s products are made with high quality meats and fish, blended vegetables, fruits and healthy carbohydrates, and uses British suppliers and ethical product sources wherever possible.


For anyone interested in becoming a True Instinct or Raw Advisor, or to find out more, visit:


Contact 0800 0183770 or email:


For veterinary staff, please contact or call: 01603 973058

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