In This Issue
Pets at Home opens new £93m fulfilment centre
High levels of lead found in raw dog food
UK pet rescues facing alarming rise in behavioural issues
Supreme launches new Great Value advertising campaign
Recognition for pet food brand that tackles obesity
TV star dog becomes pet food ambassador
Luxury dog bedding experts visit No 10 Downing Street
Jollyes’ second Dorset store opens in Christchurch
Johnson’s report confirms strength of pet shop offering
ProtectaPet wins The King's Award for Enterprise
Just for Pets set to open new dog-only concept store
Purina launches 'matchmaking' hub to protect ocean wildlife
Referral network expands with newly accredited hospitals
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Retailers "hopeful" for better May
Benyfit Natural become UK Pet Food Certified
RVC needs families for ‘Pandemic Pals’ research
Five dog breeds loved by the royal family
MoveWellia voted best overall joint supplement for dogs
New qualification in canine nutrition
Pet retail chain Jollyes goes Coronation crazy
Strong international export outlook for UK pet sector
The best of last edition of Pet Trade Xtra
Pets at Home relaunches brand with new identity
UK dog food firm acquires Polish company
Pet retailer reacts to emergency alert broadcast
Organisers plan for biggest-ever PATS show
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UK dog food firm acquires Polish company

 

UK-based firm Butternut Box has acquired PsiBufet, Poland’s number one fresh dog food business. The acquisition allows the company to expand its European presence.

 

Aligned in their shared commitment to providing fresh meals that are complete, balanced and high-quality, this marks an exciting milestone for Butternut Box as it expands further into Europe and continues its mission to deliver tasty, healthy meals to dogs around the world.

 

Since its inception in 2016, Butternut Box has grown rapidly, raising over £100m in capital to date including investment from L Catterton, White Star Capital, Five Seasons Ventures, Passion Capital, Literacy Capital, Claret Capital and HSBC. It also recently became certified as a B Corporation, in part driven by the opening of Rudie’s Kitchen in March 2021, a fully integrated manufacturing and fulfilment facility; giving full visibility and control over emissions.

 

PsiBufet, founded in 2012, is a leading fresh dog food company in Poland known for its individually tailored fresh food for dogs. With this acquisition, PsiBufet’s customers will enjoy better quality fresh food, a wider range of products, and a more advanced online customer experience. In turn, Butternut Box is able to expand its activities to Central and Eastern Europe, with Poland serving as a regional hub for the group's operations and enabling wider growth into Europe, so the group may help even more dogs live healthier and happier lives through a fresh diet.

 

"We are thrilled to welcome PsiBufet to the Butternut Box team," said Kevin Glynn, co-founder of Butternut Box. "PsiBufet shares our commitment to providing dogs with fresh, wholesome, nutritious meals, and we are excited to bring their expertise and product offerings into our portfolio. This acquisition allows us to scale our operations in Europe and bring the Butternut Box experience to even more dog owners and their beloved dogs."

 

"We are delighted that PsiBufet and Butternut Box have become one team. We have been actively supporting PsiBufet's journey for several years and are extremely impressed with the progress they have made. We are pleased that together we will be able to take care of dogs' health and happiness in Poland, and all over Europe. We’re really excited about continuing to serve customers the best quality fresh dog food in the Polish market," says David Nolan, co-founder of Butternut Box.

 

"Butternut Box has been supporting us for over three years. It is not only a capital investor but above all a strategic one, sharing their knowledge and experience. Our companies share a common organisational culture and, above all, a mission: to provide health and happiness to dogs and their humans all over the world. I am pleased that, thanks to the relationship, we will be able to offer customers in Poland the highest quality products," says Piotr Wawrysiuk, founder, and CEO of PsiBufet.

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