Furr Boost, the healthy hydration smoothie drink that scooped the Best Product Innovation Awards at both PetQuip and the PIF Awards is launching a new 400 ml carton which is better for larger dogs, more cost effect and reduces environmental waste. 

The brand is also one of only 10 companies to make the finals of the Pet Industry Federation’s New Pet Innovation of the Year Award. The finals take place on 7 & 8 June at The Business of Pets Conference at Cranfield Management Development Centre, near Milton Keynes. As part of the final judging process Furr Boost will have the opportunity to present their innovation to an audience of business experts, industry influencers and fellow business owners. The winner will also receive a trophy, PR coverage and the provision of a free year’s Sprintlaw Membership, valued at £400.

To add to their accolades, Furr Boost has also made the finals of the Start-Up Awards which take place this month at the Custard Factory in Birmingham on 18 May. They are nominated for Innovative Start-Up and On-line Retailer Start-Up for the Midlands Region.

The smoothie drinks were created by a former technical manager to the food industry with over 20 years’ experience, Louise Toal  after her Beagle, Phoebe at the age of 18 months became unwell with bladder problems which after investigations with her vet, were linked to the dog’s food. 

Using her technical background, Louise then started experimenting with protein shakes to help flush out Phoebe’s system and to provide her with the hydration that she needed when she was refusing to drink enough water in the summer months. This led to the creation of the Furr Boost range of smoothies.

Since launching, Furr Boost has seen its customer base grow online with a healthy presence on e-commerce websites but it is also now looking to expand its retail operation. The business is receiving a high level of international enquiries for the drinks and is currently exploring export opportunities. 

There also plans to introduce new varieties in the near future. The brand is supported by a number of ambassadors and social media influencers and currently sponsors British Flyball Teams, Dog Agility competitors with interest also from the Canicross community who use the drinks to give their dogs instant hydration. 

Not only are the drinks ideal for active dogs but they are also great to give senior dogs when they are nearing the end of their lives as they provide comfort and balanced nutrition.

For further information visit: www.furrboost.com