Cloverleaf will be celebrating in style at PATS 2025 as it marks 40 years of dedicated service to the aquatics industry this year.

The Pet & Aquatics Trade Show takes place at the NEC Birmingham on 28-30 September 2025, where the Essex-based company will be showcasing its product ranges on stand L40/M39 in the Aquatics Zone. 

Since its launch the popular brand has become a trusted name among pond and aquarium hobbyists, fish breeders, landscapers, and aquatic enthusiasts throughout the UK and around the world.

The journey began 40 years ago with the creation of the iconic Cloverleaf shaped filters, an innovation that not only shaped the company name but also laid the foundation for its reputation as a pioneer in aquatic solutions. Over the decades, the business has expanded and evolved, becoming a renowned designer and developer of water treatments for both indoor and outdoor aquatic environments.

Cloverleaf’s specialist fish foods are formulated with high-quality ingredients to promote optimal health and growth in all species of fish, whether kept in ponds or aquariums. Alongside this, its targeted water treatments and medications are trusted for their effectiveness in managing a wide range of aquatic health conditions.

“Cloverleaf’s strength lies in our commitment to development, quality, design, and customer support,” says CEO John Roberts. “Our long-standing team, including several family members, brings decades of industry knowledge and hands-on experience to everything we do. This continuity provides our customers with confidence in our products and trust in our advice.

“We are especially proud of our UK-based Help Desk, located at our Essex headquarters. This direct line of support is a unique benefit for both retailers and end users that sets Cloverleaf apart from others in the market.

“Cloverleaf had a hugely successful PATS show in 2024 and we were thrilled to take home the outdoor new product showcase winner with ‘All Season Blanket Answer’ – a revolutionary treatment for blanket weed that’s effective all year round.

“Even better, the event also brought in new customers who placed their first pre-season orders, setting the stage for a strong year.

“A big thank you to everyone who visited our stand in 2024, and we look forward to reconnecting with you at the 2025 show. We will be unveiling our latest showcase product for 2025, which we have successfully developed and tested over the past year. Could it be our next award-winner? We can’t wait to share it with you.”

Here’s to 40 years of excellence – and the exciting future ahead!

For more information about all Cloverleaf products visit https://cloverleaf.uk.net