With just over three weeks to go before PATS 2025 opens its doors, the final preparations are being made for what will be the biggest show so far in the event’s 16-year history.
The Pet & Aquatics Trade Show takes place over three days at its new home – Hall 1, NEC Birmingham – from Sunday 28th September to Tuesday 30th September and visitors can expect to find more new products than ever from a record number of over 430 exhibitors.
Retailers and buyers will also have the opportunity to take advantage of an impressive number of show offers, and discover trade secrets from leading figures in the grooming world.
“There has been a tremendous amount of work going on behind the scenes to make sure that PATS delivers the widest range of exhibitors, new products and professional grooming demonstrations,” said event director Gordon Thomas.
“Visitor numbers have been growing rapidly over the years and we’re confident the trend will continue this year. There is so much to see and do than ever before, and everyone can rest assured they will be given a warm and friendly reception. We can’t wait to greet everyone.”
One of the major successes at PATS shows over the years has been the New Product Showcase, sponsored by pbwnews. It’s expected that a record number of products will be on show, and from all the entries, a panel of independent retailers will decide the winners of the prestigious New Product Awards.
The Grooming Workshop, in association with For All DogKind, will include some of the country’s leading groomers. The demonstrations will highlight the knowledge and expertise required to complete traditional grooming techniques successfully as well as showing off a few modern and creative ideas as well.
The Aquatics Zone, a dedicated area for aquatics, watergardening and reptile exhibitors, is returning to PATS after a successful launch in 2024, and it will host major companies exhibiting multiple brands.
The New Starter Zone, supported by trade association PetQuip and media partner Pet Product Marketing, is again proving to be a popular feature as it provides a dedicated area for new businesses and start-ups.
The excitement has been building for months with exhibitors planning their new launches around PATS 2025.
The Nutriment Company is one the fastest growing companies in Europe and will be using PATS to introduce customers to its impressive portfolio. Ryan Winwright, Head of UK Marketing Operations, said: “We’re looking forward to exhibiting our full range of brands at this year’s show. With products designed for all pets, customers, and feeding styles, we’re excited to showcase what we have to offer – from raw meals to other feeding formats, natural treats and supplements.”
Regular PATS exhibitor Canagan Group will be showcasing its premium pet food brands, including Canagan, Symply, and Yora. Joint managing director Charlie Williams announced: “Our brands are proudly available only for the independent pet trade, and PATS is the perfect opportunity to connect with retailers who share our passion for quality and innovation. We can’t wait to see our customers old and new.”
Winner of two New Product Awards at PATS 2024, Donald Cooke can’t wait to return to this year’s exhibition with popular brands like K9 Chew Co, Tick Twister and No More Plaque plus a new Suteki Pond range. Simon Lewis-Dale, head of business development, commented: “PATS 2024 was the best UK trade show I have attended in 20 years – it had a great buzz about it. Moving to the NEC will no doubt increase the number of visitors and looking at the exhibitor list, it’s going to be packed with lots of current and new suppliers as well.
New exhibitors are also excited at the prospect of showcasing their product ranges to a bigger and wider audience of UK and international buyers.
Pet Impact’s founder Dr Gavin Gan admits to being thrilled at the opportunity to exhibit at PATS for the first time. “It’s an incredible opportunity to connect with retailers, share our evidence-based approach to pet sustainability, and showcase world-first products that genuinely reduce plastic waste. We’re excited to spark conversations and inspire real change with the help of industry partners.”
WILD Pet Food is making its PATS debut and the company’s Lucy Samuel said: “It’s our first year at the show, and we can’t wait to share what makes WILD truly different. We’ll be unveiling our exciting re-brand and launching a bold national campaign on stand F101.”
Leading trade association PetQuip, which has been working with PATS to attract international pet retail chains and distributors to the Autumn showpiece, will be staging its prestigious PetQuip Awards at the National Conference Centre, Birmingham, after the second day of the exhibition. Reflecting the dynamism of the UK petcare sector, the annual awards recognise and reward the energy, achievement and innovation realised within the pet trade over the past year.
PATS is definitely THE place to be this Autumn so make sure you register for free entry to the show at www.patshow.co.uk where you’ll also find a full list of exhibitors.
Opening times
Sunday, 28th September 2025: 9.30am-5pm
Monday, 29th September 2025: 9.30am-5pm
Tuesday, 30th September 2025: 9.30am-4pm
