Pets at Home has opened a new, purpose-built distribution centre in Staffordshire. The state-of-the-art centre, which will employ more than 800 people, will support the company’s omnichannel capabilities and underpin the next decade of growth.

The development, on a 70-acre site at Stafford North Business Park was overseen by leading commercial property developer Stoford with the building works carried out by McLaren Construction.

Pets at Home’s Chief Executive Officer Lyssa McGowan marked the occasion at a special ribbon-cutting presentation also attended by her predecessor Peter Pritchard, who commissioned the development, and company founder Anthony Preston. Daniel Gallagher, Joint Managing Director of Stoford, and Councillor Jeremy Pert, from Stafford Borough Council were also amongst the attendees.

Lyssa McGowan, who is also celebrating her first anniversary as Pets at Home’s Chief Executive Officer, said: “I’m incredibly proud to mark this significant moment for our business with some truly remarkable colleagues and former leaders who have each contributed so much to the success of our business. The team have worked incredibly hard to ensure our new fulfilment centre has the capacity and capability to support future growth for years to come as we continue maximising our omnichannel capabilities."

Pets at Home has signed a 20-year lease on the facility, which is close to Junction 14 of the M6. The building will provide 670,000 sq. ft of floor space, with adjacent land for an additional 100,000 sq. ft expansion, if required.

Facilities will include two double-storey hub offices of 5,600 sq. ft and a recycling store, tote store and a gatehouse detached from the main building. A nature walk with bat and bird boxes and dog walking areas will be made available for the public and colleagues to use. The development also includes numerous environmentally friendly features such as solar panels, rainwater harvesting and electric car charging points.

Daniel Gallagher, Stoford Joint Managing Director, said: “We have worked closely with Pets at Home and Tesco Pension Fund to develop this exciting new scheme that will sustain local jobs in Staffordshire. We have delivered a modern national storage and distribution centre, with a first-class design that has sustainability at its core.”

Councillor Jeremy Pert, Deputy Leader of Stafford Borough Council, said:“I am really proud of having such a market leading and fast growing business as Pets at Home choose to set up their head office and national fulfilment operation in Stafford Borough, laying down their roots for the future and investing in the local area, and bringing a range of quality of roles. It shows that Stafford Borough is uniquely placed in the country to be a great place to live, work and thrive. Where Pets at Home leads, others will follow.”

Dogs may be at risk from high levels of lead from shotgun pellets in raw pheasant dog food, a study by Cambridge University researchers has found.

The researchers tested samples of raw pheasant dog food and discovered that the majority contained high levels of lead that could put dogs’ health at risk if they eat it frequently.

Lead is a toxic metal that negatively affects body systems of people and animals, with the nervous system being particularly sensitive. Although elevated levels of dietary lead are potentially damaging to animal health, lead shot can be legally used for hunting terrestrial gamebirds, like pheasants, in the UK. While most pheasants are eaten by people, some are used in petfood.

Cambridge researchers analysed 90 samples taken from three raw pheasant dog food products bought in the UK and found that 77% of samples had lead concentrations exceeding the maximum residue level (MRL) permitted in animal feed according to law. Mean lead concentrations of the three products were approximately 245, 135 and 49 times higher than the MRL.

“We were already aware that lead concentrations in pheasant meat sold for human consumption are often far higher than would be permitted in other meats like chicken, beef or pork,” said lead author Professor Debbie Pain of Cambridge’s Zoology Department. “However, we were surprised to find that lead concentrations in raw pheasant dog food products were so much higher.”

The mean lead concentration in the raw pheasant dog food analysed was 34 times higher than that recently reported in pheasant meat sold for people to eat, which itself is considered to be too high. Researchers say this could be because raw pheasant meat is normally minced when used for dog food whereas whole birds or pheasant breasts are generally sold for human consumption. Mincing may fragment lead shot, increasing the number of small lead particles in the meat and the potential for lead to be absorbed into the bloodstream.

The researchers say that dogs eating food with such high concentrations of lead, especially if they are fed on it frequently or as their main diet, are at risk of harm to their health. Puppies are particularly vulnerable both because young animals tend to absorb more of the lead they swallow than full-grown animals, and the developing nervous system is particularly affected by lead.

The scientists tested five pheasant-based dog food products. Three of these were raw meat products, one was a dried pheasant and partridge product, and one was a processed tinned pheasant and goose-based product. Three equivalent chicken-based petfood products (raw meat, dried and processed) were also assessed.

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A shock report has revealed that UK pet rescues are facing significant challenges in rehoming pets that are experiencing behavioural issues as a result of the pandemic. 

72% of pet rescues have seen a dramatic increase in the number of cats and dogs with behavioural disturbances being brought to them over the past three years. 

The survey, conducted by Agria Pet Insurance, presents an alarming picture for rescue centres and a concerning outlook for pet welfare.

The top behavioural problems that have been identified by rescue centres are:

1. Aggression towards people
2. Aggression towards other animals
3. Destructive behaviour
4. Separation-related issues
5. Soiling 

The alarming statistics also reveal the financial burden on organisations that are already overstretched, with 28% of rescues having spent over £500 extra on pets exhibiting disordered behaviours.

The cost implications continue to increase with animals experiencing behavioural issues spending far longer in rescues than other animals. 96% of rescues stated that it takes longer to rehome these pets, and a delay of over a year, in finding a forever home, has been reported in 10% of cases.

If a pet exhibits behaviour that is a cause for concern, it is recommended that owners seek professional help as early as possible. Early intervention can prevent problems from escalating and becoming harder to manage.  

How to spot signs of potential behaviour disorders:

1. Your dog may try to repel a perceived threat by lowering their head or intensely staring
2. Howling and barking are often signs of separation-related distress
3. If your dog excessively licks you, it may be a sign they’re lonely or bored 
4. Withdrawal can be a sign that your dog is experiencing a low mood or depression  
5. Some dogs will eat poo out of boredom or lack of stimulation  

Chris Laurence, Treasurer of the Animal Behaviour and Training Council, says: “The pandemic and lockdown have had as much effect on the mental health of dogs as they have on their owners. Poor socialisation and inexperienced owners, brought on by lockdown, are having long-term effects on animal behaviour, which is increasing pressure on rehoming organisations that are already under strain from the inflation crisis.”

Vicki Wentworth, Managing Director at Agria Pet Insurance, says: “Our rescue partners are committed to providing the necessary resources to help these pets overcome their behavioural issues and find loving homes. We are advocating greater awareness of the importance of responsible pet ownership, including regular training and socialisation to prevent behavioural issues from developing.”

For more expert advice on how to keep your pet happy and healthy, visit the Agria Pet Insurance blog.

Supreme Petfoods has annouynced the launch of its new Great Value consumer advertising campaign, aimed at raising brand awareness around the award-winning Tiny Friends Farm range.

In today’s economic landscape with the cost of living continuing to rise, pet owners are increasingly looking for affordable yet high quality nutrition options for their small pets. The new campaign takes into account the challenging economic climate, and the consumer demand for value in their purchasing decisions.

While pets are remarkably recession-resistant, cost-of-living concerns mean that people are more mindful of their spending, even when it comes to their pets.

Claire Hamblion, Marketing Director at Supreme Petfoods, explains that nutrition is key to small pet health and wellbeing, and when budgets are stretched owners place a premium on value for money. “Rabbits and guinea pigs are very much part of the family, and owners want to do their very best for them. The Tiny Friends Farm range offers great value without compromising on nutrition, giving pet owners the reassurance that they are supporting the health and happiness of their pets even when household finances are stretched.” 

The new campaign follows Supreme’s successful Science Selective Food For Life campaign, which launched last year, and reached a global audience across the European, US and Australasian markets. Featuring a movie advertisement, the new campaign focuses on the fun, engaging Tiny Friends Farm characters, to build emotional engagement with the products. Data shows that nearly 70 percent of today’s pet parents look at small pet-related content on social  platforms. Of these, over 80 percent use Facebook and YouTube as their source of information, and over 60 percent use Instagram. Reflecting this, the advertisement will be targeted across these platforms, as well as on the Supreme website. 

As well as the two advertising campaigns, the long-standing Supreme ethos of providing strong retailer support is no less important. Point of sale can make a real difference in boosting sales and building customer loyalty. Retailers can benefit from a comprehensive POS toolkit to promote their products and encourage repeat purchases, including FSDUs and care guides, plus free samples, and loyalty schemes. Independent retailers can also sign up to receive special monthly deals only available from Supreme.

In 2022, Tiny Friends Farm showed strong year-on-year growth, with Russel Rabbit and Gerty Guinea Tasty Nuggets leading the pack. Tiny Friends Farm is going from strength to strength and the new advertising campaign will help to further raise brand awareness and build on this success.

With great value and great nutrition at its heart, Tiny Friends Farm looks set to continue its upward trajectory in the market, supported by the new advertising campaign and ongoing retailer partnerships. 

Pet food brand Caboodle, which is designed to tackle pet obesity, was a finalist at the Best in Show Spotlight at Petcare Innovation Europe, taking place in Berlin this week.

Caboodle is the brainchild of the company’s three founders who already have an impressive pedigree in the pet world. They are:

• Karen Hanton MBE, Founder of Top Table (sold to Open Table), Pets Pyjamas and Positive Luxury, Investor and serial entrepreneur. 
• Gillian Quek, Co-founder of training centre The Dog House Trading Company who with Michelin Starred chef Michel Roux OBE created a range of premium treats and snacks for dogs.
• Simon Arkwright, an experienced strategist and innovation insight expert, working previously with Purina, Unilever and GSK.

Based in Gloucestershire, Caboodle started trading in the summer of 2022 and was born from a mutual desire of its founders to combat the disturbing rise in pet obesity and to create effortless feeding solutions for today’s busy dog owners.   

Nutritious dog food, treats and chews delivered in pre-measured daily boxes not only delight  any  dog every day with great food and flavours, but also delight dog owners with the convenience of properly proportioned meals and daily treats taking the hassle and guess work out of feeding their dog.

Gillian Quek said: “In the past three years, pet insurance companies are increasingly rejecting claims for sick dogs if they are found to be overweight. Despite all of the shocking facts, our methods of feeding dogs have not changed in decades. 

“My experience of over 20 years of running The Dog House, a training centre in the UK, showed me that despite all the guidelines, advice and the best will in the world, most dog owners still can’t get food portioning right. We offered popular weight reduction programmes where we would achieve great results getting dogs back to their optimum weight, only to send them home where the pounds would quickly creep back on again.

“One of the most common issues we saw, was owners using human food and treats to demonstrate their love for their dogs, without realising the calorie implications of a piece of bacon, half a sausage or the leftovers from their Sunday lunch. 

“Whilst nobody intentionally wants to over feed their dog, it is so easy to do so without realising and it was from this personal experience that I realised something radical had to change. So in 2022, along with my like-minded partners Karen and Simon, Caboodle was born.” 

For further information please visit: www.caboodle.dog

Qualified veterinary nurse Rachel Bean, creator of the Ofqual regulated iPET Network qualification in Canine First Aid, has become an ambassador for the raw dog food brand, along with her fox red Labrador Chilli.

The partnership came about at Crufts, when Rachel gave a first aid demonstration on the Paleo Ridge stand, shortly before she appeared on Channel 4’s coverage from the Birmingham NEC event to share tips with millions of viewers. 

Labrador Chilli is also a star in her own right and has appeared in a string of TV roles, including currently as the hilarious Linda Biscuits on Joe Lycett’s Friday night show. 

Rachel said: “Chilli, or should I say Linda Biscuits, absolutely loves Paleo Ridge, and we are committed to raw feeding. We are so proud to be endorsers of this brand which has canine health and sustainability at its heart.”

Paleo Ridge prides itself on high quality, high welfare ingredients and a vision of promoting healthy dogs to a wider audience continues to develop. 

It is the only raw dog food company to hold the ISO9001 accreditation, and one of the only companies to hold the RFVS RawSAFE certification, giving customers trust in their products quality and safety.

Esther Logue, Content and Communication Manager of Paleo Ridge, said: “As a company we are all about welfare, so teaming up with the UK’s top first aid trainer is very exciting for us.

“Chilli is a beautiful and charismatic dog and is currently wowing audiences as Linda Biscuits, we are proud that Paleo Ridge is the fuel behind such a star.” 

To find out more about Paleo Ridge go to www.paleoridge.co.uk

Luxury dog bedding experts Charley Chau joined a group of 100 British business founders at the Great British Entrepreneurs Reception at No 10 Downing Street hosted by Prime Minister Rishi Sunak and Chancellor of the Exchequer Jeremy Hunt to recognise and celebrate the contribution of entrepreneurs in the UK to the British economy.

Charley Chau Co-Founder Christine Chau was invited to join this prestigious event having previously won, along with her sister and co-founder Jenny Chau, Family Business Entrepreneurs of the Year at the Great British Entrepreneur Awards 2018. Since winning the award, Christine has been a member of the GBEA judging panel.

Both the Prime Minister and the Chancellor spent time speaking with entrepreneurs from a wide array of business sectors, with the Prime Minister thanking the entrepreneurs for the contribution that their work makes to the British economy. The Chancellor also made a speech, sharing some personal insights into his own entrepreneurial journey and acknowledging the risks and difficulties faced by entrepreneurs in the UK, while also praising the determination and resilience shown by entrepreneurs up and down the country in their business ventures.

Christine and Jenny co-founded Charley Chau as a quirky little hobby after endless frustrating searches for good quality, stylish dog bedding. From hand-stitching beds on the sitting room floor, the sister duo launched Charley Chau in 2010 with just one dog bed design, their now signature Snuggle Bed, but the brand now has a beautiful collection of over 15 styles of luxe dog beds to suit dogs of all breeds, shapes and sizes, with happy customers in over 60 countries around the world.

Christine Chau said: “Jenny and I are accidental entrepreneurs – our idea for a fun hobby took on a life of its own and I felt incredibly honoured to be in the company of so many great British entrepreneurial superstars at No 10 Downing Street, representing a niche family business from the North West of England.

"It has been almost thirteen years since we founded our tiny business. We've had a huge amount of fun doing what we do but there’s been a lot of hard work too, and my overwhelming memory of drinks at No 10 will be how wonderful it was to see the determination and hard work of so many British entrepreneurs recognised in Downing Street.

"We are also hugely grateful to the Great British Entrepreneur Awards for all the opportunities that winning that award in 2018 has brought to two daughters of Chinese immigrants to Britain.”

The Great British Entrepreneur Awards was created to celebrate and recognise the exceptional stories of entrepreneurs creating and growing exceptional British Businesses. Find out more Greatbritishentrepreneurawards.com

For information about Charley Chau’s unique collection of luxury dog bedding, visit Charleychau.com.

Nationwide pet retailer Jollyes opened its second Dorset store in Christchurch on Saturday (29 April) at the new Christchurch Trade Park.

The store saw the inaugural flight of Jollyes’ “Jumbo Pet” – a giant airship featuring a dog and cat raised to 150ft to tell Christchurch that the store had opened.

For its launch, Jollyes also teamed up with Dorset Dogs to help raise funds for the social enterprise’s vital work in the region.

Dorset Dogs had a Kissing Booth (for pets only!) at the store’s opening. This ‘sniff and search’ zone saw animal behaviourist Nicky Crowe showcase the benefits of scent work, first aid and training to help dogs and humans.

Jollyes will match-fund money raised by Dorset Dogs over the opening weekend and also help support Dorset Dogs’ pet food banks across the county.

The opening of the new Christchurch store is part of Jollyes’ ambitious expansion plans which will see it hit £100 million turnover in FY2023 and have 100 stores within 18 months.

Research carried out on behalf of Johnson’s Veterinary Products has revealed the true value of pet shops and stores to the pet owning public.

Johnson’s Veterinary Products has been caring for the nation’s pets for more than 100 years, building a successful business on a huge range of pet healthcare products available from pet shops and pet stores. But what products do pet owners want to buy and where do they want to buy them?

The answer to these questions and more besides were elicited from a purchasing habits survey of over 1,000 pet owners, representing every corner of the country, every type of pet and a broad demographic of the British consumer.

Paul Gwynn, Managing Director of Johnson’s explains: “We have always been a business that prides itself on producing the products people need, for the pets they love. Making sure these products are not only of the highest quality, but are cost-effective and readily available remains at the core of the Johnson’s ethos.

“We work hard to support the pet trade, recognising the importance of pet shops and pet stores, where advice is on hand for those pet owners who need it. But we need help in understanding the relationship between Johnson’s, our pet shop customers and ultimately pet owners, if we are to continue innovating and manufacturing the products pet owners want to buy.

“This survey, the first of many we hope to produce, has helped us understand the purchasing habits of different groups of pet owner, by their age, region of the UK in which they live and even by the pet or pets they own. 

“The overwhelming support for a return of the dog licence may be the big surprise story that grabs the headlines, but the valuable information in the report will help us make decisions about the new products we introduce and shape our service to the pet trade.

“It is clear that the relationship between pet owners and pet shops is important and strengthens over the years. Our role is to help nurture this bond with affordable, effective, high-quality products that resolve problems, like fleas and worms in cats and dogs, whilst also offering hamsters a treat. 

“There are many valuable insights contained within this report, any of which are worthy of further detailed study, but all show the value of pet shops and pet stores to the pet owning public, explaining the rude health reported by the majority, if not all of our customers.”

The report’s launch coincides with National Pet Month, which is coordinated by NOAH (National Office of Animal Health) and UK Pet Food, an association for the pet food industry.

Family-run North Staffordshire business ProtectaPet has received a King’s Award for Enterprise in the Innovation category.

ProtectaPet, founded in 2014 by Eve and Simon Davies, offers world-class and revolutionary preventative cat care which enables cats to access a safe, outdoor territory and cat owners to experience total peace of mind.

ProtectaPet has designed in excess of 50 cat-fencing products and has a portfolio of patents and unique designs. The modular cat fencing solutions are customisable to each customer’s garden layout, with both DIY product and professional installation options available. Many of the products are Made in Britain and exported globally.

Following the announcement, a representative of ProtectaPet has been invited to a Royal reception at Buckingham Palace in June. Later this year, the award – symbolised by a Cumbrian Crystal trophy – will be presented to ProtectaPet by a Lord-Lieutenant. 

ProtectaPet will proudly fly The King’s Award flag at its headquarters in Chesterton, Newcastle-Under-Lyme, and will display the emblem on their promotional material for the next five years.

Eve Davies said: “We are honoured and delighted to receive The King's Award for Enterprise – an internationally recognised endorsement for our product. 

“At ProtectaPet, we have all worked so hard to advance attitudes to cat companionship and educate our audience on the proven benefits of controlled cat territories. ProtectaPet is a result of many great minds coming together to revolutionise care for cats and I'd like to take the opportunity to thank all the early adopters of our cat fencing solutions and those who have promoted us on this journey from vets, charities, universities and owners. 

“In the UK alone, we have kept more than 30,000 cats safe. Now, we can look forward to extending the benefits of our solutions to many more cats and owners around the world.”

UK Pet Retail Chain of the Year, Just for Pets, is set to open a new dog-only pet store later this month.

Putting dog health and wellbeing first from natural treats and high meat kibble to collars, harnesses and interactve toys, the new DOG by Just for Pets store will open at Brewery Court, Cirencester on May 20. 

Paul Lewis, Managing Director at Just for Pets, said: “We’re delighted to be opening our 22^nd store in May and we continue to look for new store locations for both the Just for Pets and DOG by Just for Pets store concept” 

He continued: “While there will still be Just for Pets customer favourites in store the DOG stores will showcase the best of the best products in the pet industry.” 

Just for Pets continue their Best of British pledge stocking a number of brands that are local to the new Cirencester store encouraging brands to contact their buying team on bestofbritish@justforpetstores.co.uk

Store manager Matt Cook said: “We can’t wait to open on May 20. The store team are currently taking part In an intensive training programme so we can offer customers the very best and latest advice in everything from dog nutrition to puppy socialisation.”

Just for Pets was voted Pet Retail Chain of the Year at the PIF Awards 2022. 

Purina Europe and Sustainable Fisheries Partnership (SFP) launched the 'Bycatch Solutions Hub' to connect seafood retailers and businesses that want to financially support projects to reduce ocean wildlife bycatch with organisations capable of implementing in-the-water solutions.  

This first-ever, web-based platform was created by Purina and SFP to solve the challenge for companies to help protect endangered, threatened and protected (ETP) species in their seafood supply chains.  

“Companies want to help fix the bycatch problem, but they don’t know how or where to go to find solutions,” said Kathryn Novak, biodiversity and nature director at SFP. “The Hub serves as a matchmaking service to bring together interest, funding, and expertise to help reduce ocean wildlife bycatch. The Hub has the ability to mobilize significant amounts of funding that will directly help protect hundreds of thousands of sharks, sea turtles, marine mammals, and seabirds from being harmed in fishing gear.” 

Seafood Expo Global is the largest seafood trade event in the world. The event highlights how the biggest barrier for retailers in addressing ocean wildlife bycatch is a lack of information on the work being done to reduce it and how they can participate in and support these efforts. The Hub was explicitly designed to solve this problem and is establishing a new trend of industry-led bycatch mitigation. 

“We wanted to launch the Bycatch Solutions Hub to kickstart collective action by the seafood industry to help protect ocean wildlife,” said Nicola Bedding, Raw materials Buyer at Purina Europe. “The resources are available, but there are major barriers to finding and supporting practical, real-life solutions. The Hub can change this by providing a one-stop source of information and a platform that brings like-minded businesses together to make a bigger impact.” 

Bycatch is the capture of non-target species in fishing, such as sharks, marine mammals, sea turtles and seabirds, all ecologically important in ocean biodiversity. Bycatch is still occurring globally on a significant scale, despite an increase in the number of certified fisheries and improvement projects and significant public attention to this issue. 

Among the Hub’s first “matches” include a prominent regional US retailer with a pilot project (mahi) in Panama to reduce the bycatch of sharks and sea turtles. This funding is providing electronic monitoring systems to fishers to collect at-sea data as they try different fishing techniques to reduce bycatch.  

Another connection produced funding to purchase ropeless lobster traps for at-sea trials to better protect whales from entanglement in pot and trap fisheries. This funding enables fishers to provide their expertise and feedback to improve and continue the innovation of this promising new gear.  

Through the Hub, retailers will also be able to obtain best practice solutions to ETP bycatch, including new innovations currently in testing. Updates on existing projects and their progress and data will drive the creation of new projects. The Hub will establish a new dynamic community, including webinars, meetings and interactive events for participants to hear about new developments, share feedback and experiences, and learn from others.  

The Bycatch Solutions Hub as part of its Protecting Ocean Wildlife campaign to help the seafood industry address bycatch and improve ocean biodiversity through action at all levels of the supply chain. This partnership forms part of Purina’s wider commitment to advance the regeneration of ocean ecosystems.

Two specialist clinics within the IVC Evidensia referral network have achieved RCVS hospital status, representing their dedication to providing the highest standards of veterinary care to pets and animals. 

Pool House Equine Hospital in Lichfield and Great Western Exotics in Swindon have both recently been awarded the certification in recognition of their ability to investigate and treat complex veterinary cases as well as providing 24/7 emergency critical care. Other criteria to achieve hospital status includes having a range of specialist diagnostic equipment on site and a rigorous examination of premises and facilities to make sure they meet the RCVS’ exacting standards. 

A recent refurbishment at Great Western Exotics has seen the hospital which accepts both referrals and first opinion cases, become one of the only 24hr exotic vets in the UK, with an exotic-only team led by avian specialist Tom Dutton. This allows any complications or emergency cases in exotic animals to be seen by a specialist vet, receiving a higher level of species-specific emergency care and support. 

The renovation also saw the hospital bring in a new animal-grade CT scanner and upgrade its operating theatre. New kennels were installed which allow for individually controlled heat and air flow and for the practice team to oxygenate or nebulise a patient within them. 

Tom Dutton, lead vet at Great Western Exotics, said: “Officially becoming a hospital is a rewarding recognition of the hard work our team has put in to get here, as well as the recent refurbishment of our facilities at Great Western Exotics. As one of the UK’s leading exotics-only vet hospitals, we can now provide an even higher standard of care for pet owners and our colleagues across the south west of England.” 

With a specialist team of 30 and an ambulatory service, Pool House Equine Hospital offers horses a comprehensive list of referral services, including emergency colic treatment, MRI scans, orthopaedic surgery, equine dentistry and a 24/7 emergency critical care.

Richard Stephenson, managing clinical director at Pool house Equine Hospital, said: “We put horses first in everything we do at Pool House and gaining hospital accreditation only cements our reputation as one of the most dedicated facilities in the midlands, with an unrivalled team of hard-working equine specialists ready to support patients and their owners in the best way we can.” 

Both Great Western Exotics and Pool House Equine Hospital are open for referrals from surrounding first opinion practices.

For more information visit www.gwexotics.com and www.poolhouseequine.co.uk. 

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The British Independent Retailers Association has said it is "hopeful" for a better May with extra bank holidays and the Coronation creating more footfall on the high street.

Despite retail sales volumes in the UK falling by 0.9% between February and March, Bira has said they are hoping more people shop on their high streets this month.

In April, figures released by the Office for National Statistics (ONS) revealed that department and clothing stores particularly suffered in this time frame due to poor weather, while food shops also saw a drop of 0.7% following shortages of some products.

But Bira CEO Andrew Goodacre has said with the run of three bank holidays in May, coupled with the Coronation and it being closer to summer, this may have an effect on consumer spend.

But he also urged shops to make the most of the Coronation and give extra effort with their storefronts, marketing and social media posts.

He said: "I think sectors including leisure, food and hospitality will see a boost over the coming weeks. Generally, bank holidays are not great for the town centres as they tend to be quiet, and parties take customers elsewhere.

"However, this month may be different as I think national events raise morale and put a smile on people’s faces and make them want to go out into our towns and cities. Bank holiday Monday's may also make up for a quieter shopping Saturday, so we are hopeful for our independents this month that they will see better sales," he said. 

"We think that people want to see the colour and celebration that comes with the Coronation and bank holidays so it is really important that shops see the value in adding this to their store front and marketing. Events like the Coronation are always a chance for retailers to focus on British products and the quality. While bank holidays are not always great for larger town centres, events like this do offer people an escape from the current pressures facing consumers. Great weather would be ideal and hopefully it will prove to be a catalyst to people feeling more confident about spending money," he added.

Benyfit Natural has been awarded the Raw Pet Food Certification Scheme, as certified by UK Pet Food. The company is one of just three organisations nationally to be recognised with the prestigious award.

The scheme is the first and only independently audited certified raw pet food scheme in the world. The standard has been built in conjunction with key governmental regulators APHA, FSA, and DEFRA, providing industry-leading quality and best practice to support the safe production of raw pet food within the UK.

This new certification for Benyfit Natural shows the ongoing commitment they take to producing the highest quality ethically prepared raw food for dogs in the marketplace whilst making sure high-quality standards of processes and quality of ingredients have met all the criteria set out by UK Pet Food’s certification scheme.

The brand focuses on providing a completely natural, ethically sourced, balanced, and complete raw food diet for dogs.

On being awarded the Raw Pet Food Certification Scheme, Greg Van Praagh, co-founder of Benyfit Natural & Head of UK and Europe at RPFC Group Ltd comments: “To be fully certified by UK Pet Food and awarded the Raw Pet Food Certification Scheme is a huge achievement for us, and a testament to our team’s hard work and resilience. This is proof that we are highly committed to producing the highest quality ethically prepared raw food for dogs in the marketplace and our focus on high-quality standards of processes and quality of ingredients has met all the criteria set out by UK Pet Food’s certification scheme.

“At Benyfit Natural nothing is more important to us than the care of our customers pets, so this Award gives our customers another layer of comfort knowing that when they choose Benyfit Natural for their pets their making a safe and sensible choice.”

Their most recent initiative includes the partnership with Prevented Ocean Plastics (POP). Benyfit Natural is the only UK pet food manufacturer to be using Prevented Ocean Plastics for their fully recyclable raw food plastic tubs. The plastics are collected from coastal towns and cities across the globe that were at risk of polluting our oceans.

The Royal Veterinary College has launched a new study, ‘Pandemic Pals’, to explore how the ownership of dogs during the Covid-19 pandemic impacted the mental health and wellbeing of children. 

This study explores relationships between dogs and their owners – focussing on children’s unique experiences and challenges during the pandemic. It is hoped that this research will support organisations to provide better support for households with children and dogs across the UK.

Previously, the RVC’s ‘Pandemic Puppies’ research series looked at owners’ puppy-buying behaviours and the impact of the pandemic on dogs. This new study will examine the impact of these puppies on the mental wellbeing of families who currently have children aged between eight and 17 years living in their household.

This new research, funded by the Society of Companion Animal Studies, involves online surveys: - an adult-specific survey and (depending on the number of children within the house) a child-specific survey.

The research team, led by Dr Rowena Packer, Lecturer in Companion Animal Behaviour and Welfare Science at the RVC, is calling on more families to participate by the deadline of 9th May 2023.

Eligible families must be UK residents and have bought a dog of any breed or crossbreed aged under 16 weeks between 1st January 2019 to 31st and December 2021. Eligible dogs must have been bought from a private seller (as opposed to being rescue dogs). Dog owners must also be the parent/caregiver of a child/children aged between eight-17 years inclusive.

Dr Rowena Packer, Lecturer in Companion Animal Behaviour and Welfare Science at the RVC, said: “Over the past three years, the RVC Pandemic Puppies Research Programme has revealed a complex network of impacts of the COVID-19 Pandemic upon both how and why puppies are acquired in the UK, and their early lives with their owners. Within this, the deeply recognisable human story of a desire to improve mental health via the companionship of dogs has endured, particularly for those households concerned by the impact of the Pandemic upon their children.

“With generous funding from the Society for Companion Animal Studies, we are excited to expand our body of work to explore the important relationships between children and dogs in households during the pandemic, including the highs and lows of these relationships, and whether expectations were met by reality. We strongly encourage households who acquired a puppy from January 2019 onwards to get involved in this vital study.”

Dr Claire Brand, Research Technician in Canine Welfare Science at the RVC, said: "There is strong evidence that the Covid-19 pandemic had a negative impact on the mental health of children in the UK, as a result of social restrictions imposed during 2020 and 2021 to restrict the spread of the virus. Our previous research highlighted that many puppy acquisitions during this time were driven by the hope of this new family member supporting household mental health, including that of children, during this challenging period.

“We are motivated to understand if and how dogs, both newly acquired puppies during the pandemic, and those already living in the household during this time, impacted the wellbeing of children during the pandemic.

“We invite anyone from the UK who brought home a puppy home under the age of 16 weeks between January 2019-December 2021 and who has children currently aged 8-17 years in their household to take part in this novel and important study.”

For those interested in participating, please visit https://rvc.uk.com/pandemic-dog-pals-2023.

Vet Nurse, Shauna Walsh, at PDSA, the vet charity for pets in need, has compiled everything you need to know about some of the royal family’s favourite breeds – from exercise and grooming, to potential breed-related health concerns.

Shauna said: “If you’re thinking of bringing a new dog into your family, then it’s important to understand their breeding background; as even crossbreeds can have lifelong health conditions that can impact on your pets’ lives and yours, as their guardian. Some breeds are more high maintenance than others, so doing your research can help you to recognise the level of commitment that your pet will bring.”

Jack Russell Terrier

With a new monarch comes new furry faces around the palace, as King Charles and Camilla, Queen Consort, bring with them their two rescue Jack Russell Terriers, Bluebell and Beth.

Traditionally a working breed, these clever and lively little dogs love to run and chase, so require an active household where they can get plenty of exercise to prevent them from becoming bored. While they may be short in stature, these pooches can jump high, they’re also agile and adaptable and can also squeeze through tight spaces – a secure, high fence is therefore essential to prevent them from escaping.

As with all dogs, it is best to start positive, reward-based training as early as possible. Jack Russell Terriers are quick learners, and need to keep their sharp minds just as active as their paws. This will also help with excessive barking – Jack Russell Terriers can be known for having a persistent bark, despite their petite size!

The Jack Russell Terrier can be a short-coated breed that requires minimal grooming or wire-haired. A weekly brush is typically enough to keep their coats looking healthy, with more maintenance required in the summer when shedding. For those wire-haired terriers, they may need to visit the groomer a couple of times a year to hand strip the excess hair, to prevent matting.

It’s important to note that the breed can be prone to certain health conditions including primary lens luxation – a painful eye condition that can lead to blindness. They are also known to suffer from late onset ataxia – a brain condition that causes a loss of balance and co-ordination. Most commonly, the breed is prone to luxating patellas, meaning their kneecaps may slip temporarily out of place.

Welsh Corgi

One of the most well-known royally-loved breeds, famously championed by Queen Elizabeth II, is the Welsh Corgi. During her reign, the Queen owned more than thirty of these friendly, happy, and fun-loving dogs.

With active roots, having historically been used as herding dogs on farms, Welsh Corgis do have naturally high energy levels despite their short legs so need plenty of exercise every day. Due to their herding background, they are also likely to try and herd their owners, which is why training and early socialisation is very important.

Common health conditions that are linked to Welsh Corgis include hip dysplasia, which can lead to arthritis. They are also prone to intervertebral disc disease due to their longer backs and short legs and their conformation puts added strain onto the vertebra in their spine, causing the disc to slip or rupture. They are also at risk of developing epilepsy and cataracts.

These outgoing pups require brushing two-three times per week to help remove any dead hair from their water-resistant coat.

Cocker Spaniel

These happy pooches with very waggy tails are a known favourite of Prince and Princess of Wales. Originally bred as gun dogs, Cocker Spaniels have become a popular family pet as they are typically people-orientated and love company. Their sociable nature means that like all dogs, they crave company. They can be at risk of developing separation anxiety when left alone and therefore ideally need someone around to keep them company most of the time.

With the right early experiences, Cocker Spaniels are often patient, kind and gentle, which is why many families choose the breed. Remember, children and dogs should never be left together unsupervised.

Because of their history as working dogs, Cocker Spaniels need plenty of consistent exercise to keep them healthy both mentally and physically, and stop them from becoming bored. This can be made up of a combination of walks, playtime, games, and training sessions where they can burn off any extra energy.

Aside from removing stray twigs and leaves from their coat after a walk, Cocker Spaniels need a daily brush to keep on top of dead hair and prevent matting. Many owners choose to have their cocker spaniels clipped, to keep them neat and tidy.  Trimming ears and clipping the underside of the ears can help prevent matting and promotes air circulation around the ear.

Like any breed, Cocker Spaniels have a few health conditions they are prone to developing which include hip dysplasia, ear infections, and allergies that can cause itchy skin.

Beagle

One of two breeds owned by the Duke and Duchess of Sussex, Beagles are loving and sociable dogs who enjoy nothing more than being involved in everything that is going on around them. The breed has historically been used as scent hounds for tracking, but due to their size and adaptability they have more recently become a popular family pet.

Due to their working history, Beagles are best suited to active households where they can get all the plentiful exercise they need each day. As well as their regular walks, they will also need playtime, training, and free time in the garden to use their nose. They are however good escape artists and have been known to dig, climb, or wiggle free, especially if they catch the scent of something interesting, so it is important to make sure your garden is secure before bringing your furry friend home.

As a breed, the Beagle can be more prone to developing health conditions such as epilepsy, hypothyroidism and meningitis. There are also a number of genetic conditions that you should make sure the parents have been screened for before taking on a Beagle.

Norfolk Terrier

Princess Beatrice and Princess Eugenie are both fond of these curious dogs, having owned many Norfolk Terriers over the years.

As members of the terrier group, these dogs were originally bred for hunting and therefore can be known to pursue foxes, badgers, and rats both above and below ground. They are hardy and brave dogs who have a strong prey drive and instinct to explore, meaning they may need more encouragement during their training to make sure they have a firm recall. This means they have high energy levels and will require at least an hour of exercise a day.

Norfolk Terriers tend to have a wiry coat which needs brushing once a week and hand stripping three to four times a year to remove dead fur and keep them looking healthy. 

As a breed, the Norfolk Terrier is predisposed to hip dysplasia, skin problems, and glaucoma.

For more information visit https://www.pdsa.org.uk/choosingapet

MoveWellia from herbal pet care expert Dorwest Herbs has been selected as the Evening Standard ‘top pick’ product and best overall joint supplement for dogs.

In the ‘Best joint supplements for dogs to keep them healthy and strong’ feature the Evening Standard explains how to tell if your dog has joint problems, including: limping, stiffness, swelling and a general slowing down. The feature also comments on whether you should still walk your dog if they have joint issues, with PDSA vet Dr Lynne James advising to stop high-impact games and reducing walks if your dog is struggling.

An appropriate diet is also a key consideration, with the the best joint supplements for dogs containing ingredients such as: "glucosamine, chondroitin and MSM, which work to maintain and rebuild muscles and cartilage; hyaluronic acid for lubrication; zinc, turmeric and the herbal extract Boswellia for their anti-inflammatory properties, and vitamin C to promote collagen production.”

In the list of recommendations, Dorwest’s MoveWellia was named best overall joint supplement product and the Evening Standard's ‘Best Top Pick’.

Launched in November 2022 and expertly formulated with vets, MoveWellia has been specifically developed for advanced joint care to support dogs experiencing joint health challenges, including stiffness and ‘slowing-up’. The unique blend of natural active compounds with supportive properties include joint health super-star herbal extract Boswellia - the latest joint health herbal ingredient to burst onto the scene; derived from the resin of the Boswellia serrata tree with a long history of use for inflammatory joint conditions.

Managing Director at Dorwest Jo Boughton-White explains: “We’re thrilled to be selected as the Evening’s Standard top pick for overall joint supplement. Dogs with established joint issues need additional support, which is why MoveWellia has been especially developed. We’ve had incredible results, and it’s never too early (or late!) to start looking after your dog’s joints.’’

Founded in 1948, 2023 marks the 75th anniversary of Dorwest Herbs. A third generation family business located in rural West Dorset, experts at Dorwest are passionate about keeping dogs and cats healthy and happy by using pharmaceutical quality herbal supplements.

Check out the MoveWellia launch video or visit www.dorwest.com/product/movewellia-tablets-for-dogs-and-cats/ for more information. RRP from £19.90.

Watch the video

https://www.youtube.com/watch?v=A8VYf6jauts

iPET Network has launched a new Level 2 qualification in Canine Nutrition.

The qualification, which will be taught by renowned nutrition consultant, and author of The Best Dog Diet Ever Caroline Griffith and other approved iPET Network Training Providers, is aimed at learners who want to know more about feeding dogs,  as an introduction to the more in-depth Level 3 Diploma in Canine Nutrition.

Professionals who work in pet care industries such as pet shop employees, pet sitting and dog homes can take the qualification, as well as pet owners who simply are interested in knowing more about their dogs diet.

The remote learning qualification is regulated by Ofqual, and includes guidance in understanding the kinds of food available and portion control.

Caroline, who has worked in the canine nutrition field for over 30 years, and founded the Natural Dog Expo, said: "The new Level 2 qualification is a great introduction to canine nutrition, and the more in-depth Level 3 qualification. The Level 2 will enable the learner to make more informed choices about what they feed their own dog, or the dogs in their care."

After Caroline left school she began working in a kennels which put nutrition and fresh feeding at the heart of its care for dogs.

Through this experience Caroline saw dogs with skin conditions or health complaints improve simply through the diet that they were being given, and dedicated her life and work to canine nutrition.

She added: "It was such a great initial education, and to see those poorly animals improving not only through medication, but through a good diet too was so inspiring. I hope that this course can do the same for learners."

Sarah Mackay and Fern Gresty of the iPET Network, said: "We are so excited to be launching a Level 2 qualification in canine nutrition, and to be working with experienced professionals such as Caroline on these qualifications.

"Caroline is an inspiring and informed tutor, and all of our learners so far have come away with a real depth of knowledge in this important subject.

"Nutrition is so important in the care and longevity of our pets, and the more people that have knowledge of this in our canine care industries the better."

To find out more go to www.ipetnetwork.co.uk

Pet specialist Jollyes is going Coronation crazy in its UK stores as it helps pet owners celebrate the start of King Charles’ reign.

Coronation celebrations include:

• Stocking Coronation merchandise for the big day, including union jack pet bandanas and doggy bow ties, and an exclusive Jollyes pet t-shirt.
• Offering free grooms in selected stores for King Charles spaniels at its Jolly Groomers and Spas during the whole month of May.
• Raising funds for local re-homing charity Little Legs with a regal procession of pets and their parents from its Kew Retail Park store in Southport to King Street’s Southport Market for a pet-themed street paw-ty.

Jollyes’ Southport store will be a year-old next month and is leading the celebrations.  It’s one of the 19 stores Jollyes has opened over the last 18 months as it brings Jollyes pet people expertise to communities across the UK.

Jollyes’ Southport store manager Jonny Wareing said: “We are looking forward to celebrating the Royal Coronation of King Charles III in style and would love to see as many pets and pet owners as possible join us for our Royal Pawty!

“We’d love to see people and their pets dressed like royalty, in red, white and blue, wearing tiaras or crowns, or anything else you fancy, either on the walk or at Southport Market or both. We will be providing prizes for the best dressed!

“This is going to be a really lovely way to celebrate the King’s Coronation.”

Businesses in the UK’s pets accessories and supplies sector are ambitious for international growth and see exporting as key to their success, according to new research released from Alibaba Group UK, in partnership with Institute of Export and International Trade.

The study of more than 3,000 businesses across the UK found that 89% of businesses in the pet sector are currently exporting. Over two thirds (67%) of these business owners surveyed anticipate their export sales to increase in the next 12 months.

86% of businesses in the sector said exporting had boosted their revenue. Beyond the economic benefits of exporting, the research from Alibaba indicates the far-reaching positive impact on the UK’s pet businesses:

• Exporting businesses are more resilient, with 84% saying exporting had made their business stronger
• 79% of respondents said exporting had fuelled innovation within their companies
• 77% of businesses said they had increased their headcount as a result
• 65% said exporting had relieved the pressure of doing business in the UK

When it comes to export markets, many businesses in the pet sector are looking close to home. Nearly two fifths (38%) regard the UK’s nearest neighbours in the European Union (EU) as the market with the biggest export opportunity. Looking to future growth, China (36%) and North America (32%) present the biggest opportunities.

Despite the positive outlook, many businesses perceive challenges that could stand in the way of their export ambitions. The top five biggest export barriers cited by pet businesses are listed below:

• Political uncertainty (33%)
• Supply chain and logistical issues (26%)
• Trademark registration and IP protection (23%)
• Concerns about security (23%)
• Struggle to find a trusted export partner (23%)

For businesses focused on international growth, as many as 83% of those surveyed are currently using online marketplaces to boost their export sales.  

Two fifths of businesses based in the sector (40%) started working with a marketplace during the pandemic, with the pandemic providing a strong impetus for businesses to adopt digital tools. On top of this, 77%2 of businesses in the pet sector said that exporting has driven digital transformation for their business.

Mim Figueiredo, Business Development for Pet brands at Tmall Global, Alibaba Group in Europe, comments: “Our research suggests that companies in the pet sector are seizing the enormous global export opportunities which exist across the world.

“By trading overseas, even small businesses can expand, creating more job opportunities and economic growth. Once a business starts to export, they realise the benefits outweigh the perceived barriers and they grow in confidence. We’re focused on helping businesses of all sizes on their export journey.”

Marco Forgione, Director General of Institute of Export and International Trade, added: “This research confirms what we have long known – that exporting firms are more sustainable, profitable and resilient – but also sheds light on some of the many challenges that prevent businesses from exporting at all or exporting as much as they could.

“The whole trade community needs to work together to combat and reduce these challenges. IOE&IT is committed to promoting trade as a force for good and doing all we can to help every business start or expand its export activity, regardless of size, sector or home market.”

Pets at Home has relaunched the brand with a new identity and advertising campaign that brings together all elements of its business and celebrates the nation’s love of pets.

The refreshed brand is the next move in the business’ ambition to cement itself as the one-stop destination for all pet care needs, from grooming to veterinary services.

Its veterinary business will become Vets for Pets, formerly Vets4Pets, while its grooming service will now be known as Pets Grooming, bringing all of its services under one unified brand identity, Pets. 

The rebrand is live across all digital channels from today and there are long-term plans for this to be rolled out across all of its pet care centres, including more than 450 Pets at Home stores, over 350 grooming salons, and almost 500 veterinary surgeries and practices.

The new-look brand will also have fresh advertising under the creative, ‘We’re all for pets’, that brings to life the insight that we’re a nation that will do anything and everything for our pets, and positions Pets at Home as the pet care provider that makes life better for pets and the people who love them.

It will launch with a fully integrated campaign activated across cinema, TV, Broadcaster Video on Demand (BVOD), press, radio, social, digital and outdoor.

At the heart of the campaign is a new study, The ‘We’re All for Pets’ 2023 Report, that reveals the unconditional love we have for our pets based on an in-depth analysis of pet ownership, with insights used to inspire and inform the creative.

Soundtracked by the iconic I'd Do Anything for Love (But I Won't Do That) by Meatloaf, the campaign film celebrates the lengths we go to for our pets. From showing an owner getting a tattoo of his ferret, to waiting for a dog to do its business in a storm, it is full of funny moments that every pet owner can relate to. The advert will air for the first-time on Thursday 20^th April.

Kathryn Imrie, Chief Consumer Officer at Pets at Home, said: “Our purpose as a business is to make the world better for pets and the people who love them, and our new brand expression helps us to demonstrate the breadth of services we offer to do just this.

“We’re trusted by more Brits than anyone else when it comes to taking care of their pets and that’s because we share that love and passion that owners have. Our launch campaign is based on real insight and celebrates all of the amazing things we do for our beloved companions, and we’re extremely excited to see it come to life.”

View the new brand identity and campaign here: http://petsathome.com/allforpets. 

Click on the image below to view the campaign film...

UK-based firm Butternut Box has acquired PsiBufet, Poland’s number one fresh dog food business. The acquisition allows the company to expand its European presence.

Aligned in their shared commitment to providing fresh meals that are complete, balanced and high-quality, this marks an exciting milestone for Butternut Box as it expands further into Europe and continues its mission to deliver tasty, healthy meals to dogs around the world.

Since its inception in 2016, Butternut Box has grown rapidly, raising over £100m in capital to date including investment from L Catterton, White Star Capital, Five Seasons Ventures, Passion Capital, Literacy Capital, Claret Capital and HSBC. It also recently became certified as a B Corporation, in part driven by the opening of Rudie’s Kitchen in March 2021, a fully integrated manufacturing and fulfilment facility; giving full visibility and control over emissions.

PsiBufet, founded in 2012, is a leading fresh dog food company in Poland known for its individually tailored fresh food for dogs. With this acquisition, PsiBufet’s customers will enjoy better quality fresh food, a wider range of products, and a more advanced online customer experience. In turn, Butternut Box is able to expand its activities to Central and Eastern Europe, with Poland serving as a regional hub for the group's operations and enabling wider growth into Europe, so the group may help even more dogs live healthier and happier lives through a fresh diet.

"We are thrilled to welcome PsiBufet to the Butternut Box team," said Kevin Glynn, co-founder of Butternut Box. "PsiBufet shares our commitment to providing dogs with fresh, wholesome, nutritious meals, and we are excited to bring their expertise and product offerings into our portfolio. This acquisition allows us to scale our operations in Europe and bring the Butternut Box experience to even more dog owners and their beloved dogs."

"We are delighted that PsiBufet and Butternut Box have become one team. We have been actively supporting PsiBufet's journey for several years and are extremely impressed with the progress they have made. We are pleased that together we will be able to take care of dogs' health and happiness in Poland, and all over Europe. We’re really excited about continuing to serve customers the best quality fresh dog food in the Polish market," says David Nolan, co-founder of Butternut Box.

"Butternut Box has been supporting us for over three years. It is not only a capital investor but above all a strategic one, sharing their knowledge and experience. Our companies share a common organisational culture and, above all, a mission: to provide health and happiness to dogs and their humans all over the world. I am pleased that, thanks to the relationship, we will be able to offer customers in Poland the highest quality products," says Piotr Wawrysiuk, founder, and CEO of PsiBufet.

Nationwide pet retailer Jollyes cordoned off in-store small animal pens and station colleagues without a mobile phone close to those barriers on Sunday (April 23). The move was taken because the government planned to test its new mobile phone emergency alert system.

Jollyes is concerned that hundreds of phones issuing a siren at the same time during trading hours, could startle its small animals.

Jollyes will also warn customers in-store ahead of the 3pm broadcast that the alert is coming, so they can quickly acknowledge the message on their phones and stop the siren.

Jollyes’ retail director Craig Smith said:  “We understand why the government needs to test its new warning system, but we’re concerned that doing so in trading hours may startle any small animals – especially rabbits in store.  We’ve asked our store colleagues to do what they can to minimise any noise.”

Rabbits are able to hear different sounds far more clearly than humans -  and loud noises can unsettle them.  The sound of fireworks, a loud bang from a gun, or even a vacuum can be terrifying for a rabbit.

Rabbits are highly tuned to their surroundings, especially sounds and are conditioned to sense danger in a variety of ways. They have powerful hearing skills and have the ability to move quickly and avoid being attacked. Doing so makes them jittery and easily afraid, but it also helps them to survive.

A rabbit’s sense of fear is a survival tactic. Therefore, it’s easy for a rabbit to get nervous and frightened, especially during noisy conditions.

Visitors to PATS Telford in October are in for a real treat as organisers of the UK’s number one pet industry exhibition promise to stage the biggest-ever PATS event.

More stand space has been provided in three halls of Telford International Centre as demand from companies to showcase their products and services increases.  

With still over five months to go before the show – Sunday, 1 October and Monday, 2 October 2023 – more than 140 companies and brands have already booked to exhibit, which represents 86% of the stand space.

As well as the industry’s big-name brands, a growing number of new companies have chosen to exhibit at PATS Telford, and as a result a New Starter Zone, supported by PetQuip, will be given a prominent position in Hall 3.

“The demand for stand space at PATS Telford has been phenomenal, so we took the decision to extend even further into Hall 3,” said organiser Gordon Thomas, of Impact Exhibitions and Events.

“It’s great to be able to offer pet start-ups the chance to showcase their new products and services in the New Starter Zone, and the take-up has been really good so far.”

Newcomers to PATS Telford include Poorly Paws, which produces first aid kits for pets. The company’s Alex Surace said: “We are excited to be exhibiting at PATS as it’s the perfect platform to show pet industry professionals our innovative and interactive range. It’s a great opportunity to demonstrate our product.”

It’s a similar story for Fetched, whose Kayleigh Bowles commented: “It’s extremely important for us to create long lasting relationships with likeminded retailers and professionals, ensuring our brand grows in the way it deserves. PATS is the ideal exhibition to showcase our growing collection to respected buyers within the industry.”

The timing of PATS Telford is also perfect for another first-time exhibitor, Snoots & Sploots, which markets pet businesses. “This summer we’re launching our mutts nuts, cats pyjamas of pet business directories. We couldn’t think of a better place for our first official Snoots & Sploots event, and are really excited to meet other businesses that share our passion for furry friends,” said Samantha Lambert.

Peterals is making its debut at PATS Telford and is excited to offer its products to the retail sector for the first time. “PATS Telford will allow us to meet buyers in one location, making the buying/selling experience seamless,” commented Matthew Hollands.

In a move to create more interest with international buyers, the PATS team will be travelling to Zoomark International, Italy, in May to exhibit in the British Pavilion.

“Our primary aim for exhibiting at international shows is to meet, talk to and encourage international retailers and distributors to come to PATS,” added Gordon Thomas.

Leading trade association PetQuip will also be working with PATS to tempt international pet retail chains and distributors to the Autumn showpiece.

The association’s involvement doesn’t end there because it will be staging its prestigious PetQuip Awards after the first day of the exhibition. 

The New Product Showcase, sponsored by pbwnews, will again be a popular feature of the show as it gives visitors the chance to see and touch the new products they will be stocking for the coming season. 

Entries to the Showcase will judged by a panel of retailers for the New Product Awards on the first morning of the show, so the results will be known and highlighted throughout the three halls for the rest of the exhibition. 

To help make the visitor experience even more enjoyable and rewarding, PATS Telford offers free show entry, free parking, a free catalogue and many special deals.

There will also be a wide range of food available, and visitors will receive a complimentary lunch voucher in addition to the regular complimentary tea or coffee voucher.

Pet product retailers and buyers can now register for free entry to PATS Telford at the new look website www.patshow.co.uk where a full list of exhibitors can also be found.