A new report has revealed an alarming 400% increase in the amount stolen from people who believed they were purchasing a pet.
Nearly £160,000 was stolen between January and March 2026 from customers responding to listings on social media and online selling platforms offering pets for sale, compared to £29,735 reported in the final three months of 2025.
The results have been revealed by the Santander Quarterly Scamtracker, which showed that women, and customers aged 46+, were most likely to be targeted by the scammers.
Common tactics used by scammers included asking for money up front as a deposit, requesting funds to cover delivery of the pet, or money to cover vet bills and immunisations.
Claims received by the bank concerned a range of animals, from desirable breeds of cats and dogs – like miniature dachshunds and cockapoo puppies - through to parrots, reptiles, fish and horses.
Chris Ainsley, Head of Fraud Risk Management at Santander UK said: “Scammers have made a troubling start to 2026, with losses rising by 25% compared to the previous quarter. This sharp increase is particularly evident in pet scam cases, where fraudsters are exploiting the UK’s love of animals and the ease of social media marketplaces.
“If 2026 is the year you plan to welcome a furry, feathered or even scaly companion into your home, it’s vital to do your homework. Always research the seller carefully and choose reputable sources. Taking these steps won’t just protect your finances – it also helps ensure your new pet has come from a safe, and responsible environment.”
Tips to avoid falling for a pet scam:
- Be wary of adverts on social media – this is the most commonly used place for criminals to advertise fake pets.
- Do a background check on the seller and the pet – reverse image search any photos to see if the animal has been listed elsewhere.
- Ask to see the animal – an in person visit before committing is the best way to verify the animal exists, any attempts to put you off visiting should be treated as a red flag.
- Be cautious with upfront payments – avoiding paying large deposits or covering vet bills.
