A ground-breaking new health supplement for dogs and cats is about to make its official launch at PATS at the NEC Birmingham (Stand B79).  Zooomy has been developed by veterinary surgeons and husband and wife team, Humphrey and Joanna Grimmett from Buckinghamshire.  

Zooomy’s unique liquid formula uses long-chain Hyaluronic Acid as the key ingredient which is a major contributor to healthy joint function in horses, dogs and cats.

The inspiration for their product came when discovering and seeing for themselves how useful an oral, liquid long chain Hyaluronic Acid was in supporting the quality of life of their own pets and those of their family and friends. Humphrey and Joanna then set about developing their own joint supplement using this key ingredient. 

“Joint stiffness and soreness in dogs are major concerns for owners who often helplessly witness the discomfort and debilitation their animals suffer, we felt that this was a new formula that could support many animals and help them live happier, more comfortable lives,” says Humphrey.

The product was initially formulated for horses. Joanna has a lifelong background in the equine field both as a competitor in Junior GB Eventing but also as an equine vet where she follows in an extensive line of family members including her father and all 3 of her siblings who are equine vets.  After a period in mixed practice, Humphrey has spent most of his career in Animal Health marketing and between them over the years they have had dogs, cats, horses and briefly a sheep called Malcolm as pets.  They now own Chilli, a much-loved fox red labrador.

Their company EquiFlow Ltd. has been trading since November 2018, and this is when they started to offer the equine product. Despite the positive response, with family and work commitments, the pair could not develop their formula for dogs until 2024 since when they have been able to concentrate on developing the product for dogs and cats that they always wanted to.

Initially launched as CaniFlow the product was well received by dog owners. Many felt that it gave their dog the support that other products had not or they were able to give a liquid where a tablet or chew had not been as easy to administer. After deliberations and confusion over the name, the product was given a re-brand and relaunched in 2025 as Zooomy.

“Zooomy ‘s long chain hyaluronic acid is a genuine alternative to the chondroitin and glucosamine clone products that have flooded the market.  We believe that the importance and value of Hyaluronic acid, whilst present in many supplements as a me-too ingredient, has been completely overlooked and the key is in the size and source of the hyaluronic acid molecule that’s used,” says Humphrey.

“Most hyaluronic acid is sourced from processing mashed up chicken cartilage or chicken combs, which can result in an HA that contains other proteins or is variable in chain length or quality.  These HA molecules are often very short and there is no evidence that they are relevant for joint support.”  

“Zooomy hyaluronic acid is manufactured by microbial fermentation which is a laboratory process giving a product with no protein, fat or sugars and chain lengths that are consistently approaching 1 million Daltons in length.  This is the type of hyaluronic acid that the clinical studies in humans and animals have been performed with.  Additionally, as a largely tasteless, odourless liquid, Zooomy is easily added to a pet’s food or squirted directly into their mouths; the amount you give can also be adjusted easily as regularly as you like,” Humphrey concludes.

Zooomy is presented in 4 different pack sizes, 60ml for cats, 100ml, 250ml and 500ml for dogs and includes an easy-to-use syringe.

Zooomy is proving to be particularly popular with pet owners that feed a raw diet and is sold at the moment primarily online through Shopify and Amazon with returning customers each month now exceeding 1200 people with an average rating of 4,7 based on feedback of 524 reviews. The pet shop trade is now however starting to notice the product as demand grows through word of mouth.

Humphrey and Joanna are both looking forward to meeting pet shop owners and major retail and wholesale buyer at PATS at the end of September and introducing them to this revolutionary new product that could help so many pets across the UK and world. Zooomy has also been entered into the New Product Showcase at PATS.

To find out more about Zooomy at www.zooomy.com