In This Issue
Pet food business enters the Dragons’ Den
95% of dog foods don't reveal their exact ingredients, according to new research
Retailers suffer as small pet food sales are lost to grocery
Aldi launches cut-price Pet Essential range
Prestigious PetQuip Awards to be judged today
Company of Animals – still innovating 40 years on
Naturediet launches new Feel Good Selection Pack
HiLife adds to its natural dog food range
Natures Menu flying high with flyball team sponsorship
Bought By Many partners with FirstVet to offer customers free video vet consultations
Webbox supports The Mirror’s Animal Hero Awards 2019
Introducing Hill's new range of five dog treats
The Vet reveals new centre offering leading pet health
Water lettuce plant gets reprieve from EU sales ban
Beaphar team celebrates 25th anniversary of UK trading
Expectations high for Himalayan Cheese treats
Wilsons Pet Food wins nomination for a prestigious PetQuip Award and secures 15 more stockists
Get your own copy of Pet Trade Xtra
Royal Canin appoints new general manager for UK and Ireland
Pet shop stops selling pets after more than 40 years
Pet-loving fundraiser required
Missing pets reunited with owners after evacuation
Pool House Equine Clinic finalists in Design Awards
Dogs and owners can enjoy a treat together at garden centre cafe
Scarsdale Vets and Pride Referral Hospital join Independent Vetcare
Corks popped for Wales at Game Fair!
The best of the previous Pet Trade Xtra
Pet food manufacturers hit back at criticism
Call for urgent review of animal activities licensing
Innocent launches British Air-Dried Complete Food
Raw Treat Pet Food Ltd recalls products over health ris
Pets at Home vet kicked and stamped on dog in fit of rage
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Expectations high for Himalayan Cheese treats

Expectations are high for Pawfect Foods’ Himalayan Cheese treats, which are set to launch in various formats – puffs, bars and strips – at PATS Telford next month.

 

Already the Spring launch of the company’s all encompassing offer, including products like Pawfect Doggy Cuppa, Nature’s Munch and Dr Veneta’s Pawfect Kitchen, has brought rich praise. Now it’s the turn of Himalayan Cheese treats to take the plaudits.

 

Calicum-rich milk in its raw form is almost impossible for any dog to enjoy, but turn it into a long-lasting and rugged Himalayan cheese stick and you have a high protein chewy treat that will occupy a pet for what seems an eternity whilst providing some welcome dental relief (removing plaque and tartar).

 

Turn the clock back a century and this was actually a revered long-lasting snack for the Himalayan human community, however today it’s dogs who are the biggest beneficiary of an all-natural chew made at altitude (some 15,000+ feet) by seasoned Churpi makers using milk from hormone-free herds (yaks and cows) raised in pristine, chemical-free pastures. 

 

This is an unrushed treat made the old-fashioned way, free from overt mechanisation and fast-moving conveyor belts, a cheese-themed treat that has permission to lie in the sun for 35 days before being given a sumptuous smoky twang thanks to being smoke dried in some weather-worn sheds.

 

Historically Himalayan chew sticks were an issue for younger and older dogs with less bite, which is exactly where the new Himalayan Cheese Puffs come in which now means that irrespective of your dog’s breed, age or size there’s a dairy-themed treat to be enjoyed.

 

www.pawfectfoods.co.uk

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