In This Issue
Innovative pet product set for Dragons' Den
Pet shop boss blames local council for closure
Research reveals average UK dog is 22% overweight
Premium pet food sector is attractive to small firms
Illegal pet shop ran rabies dog risks
AQUA 2017 shaping up to be a bumper show
Darcy named PDSA Pet Survivor 2016 after 60ft fall
SureFlap launches handy SureSense Microchip Reader
Get your own copy of Pet Trade Xtra
The Top 20 most read stories in 2016
Crufts sponsorship continues for Arden Grange
Retailers failing to inspire customers in stores, says retail expert
Scorpion halts high-speed train
Farmer and Border Collie win ‘A Way With Dogs’
Cat nearly croaks after ‘poaching’ salmon from the cooker
Top dog names of 2016 revealed
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SureFlap launches handy SureSense Microchip Reader


SureFlap, the award-winning microchip pet product specialist, has launched a handy, pocket-sized microchip reader – the SureSense Microchip Reader.

The affordable new reader is compatible with all ISO 15-digit (FDX-B) identification microchips and is ideal for use by veterinary and pet care professionals.

It is lightweight and ergonomically designed,fits easily into the hand and is easy to operate with just the push of a button. Its small size also ensures that it is not as intimidating for pets. 

The reader features an integrated LCD screen that displays microchip numbers in a large, easy-to-read format and it also reports the temperature of temperature-sensing microchips, if they are present.

“The SureSense Microchip Reader was developed following feedback from veterinary and shelter staff that they often had to share microchip readers,” comments Dr Nick Hill, managing director of SureFlap. 

“The reader is our first professional product, developed exclusively for veterinary professionals, shelters, breeders and pet care professionals.  Its affordability and size will ensure that it is possible to have multiple readers in each veterinary practice and shelter.”

For further information, contact your wholesaler or the SureFlap team on 0800 9127 114 or via email vet@sureflap.com.
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