In This Issue
Finalists revealed for the 2025 PIF Awards
The UK’s biggest pet trade show is just days away
Pet Brands set to create first-ever RHS pet category
Vital Pet Group secures exclusive UK distribution for Real Simplicity, a new premium cat nutrition brand
Ghostdog Pets set to launch Sync brand at PATS
Fell Dog: Born on the fells, built for adventure
Five great reasons to visit Countrywide Bird Food at PATS
LitPet goes underground with tube station campaign 
DotDotPet partners with Battersea to launch new range
Paleo Ridge announces limited-time discount on Essentials
The Innocent Hound launches ‘From the British Countryside’
Dorwest Herbs helps dogs stay calm this fireworks season
Andy Murray’s new puppy lands first role with Purina
Get your own copy of Pet Trade Xtra
Independent pet store closes down after sale falls through
Search is on for new boss of Pets at Home
sera food launches in the UK with Aquagarden Interpet
Poorly Paws and Leucillin join forces in pet first aid initiative
Bucktons launches smaller pack sizes for indoor range
The best of last edition of Pet Trade Xtra
PIF publishes landmark animal licensing analysis
Award-winning retailer Jollyes drops 600-plus prices
Versele-Laga takes pet food to new level
Dog activated water fountain wins top pet award
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sera food launches in the UK with Aquagarden Interpet

 

sera, the internationally renowned brand for premium aquarium and pond foods, is now officially available in the UK through Aquagarden Interpet.

 

Well-established across Europe for its high-quality nutrition and care products, sera brings trusted expertise to UK aquarists and pond keepers. With this launch, trade customers can now benefit from a wider range of proven nutrition and care solutions — all stocked locally in the UK.

 

Backed by Aquagarden Interpet’s strong market presence and established distribution network, sera’s arrival will significantly expand product choice for retailers and hobbyists alike. The portfolio extension is particularly impactful in the pond category, where sera’s foods are set to raise the standard for quality and reliability.

 

To further support the trade, sera and Aquagarden Interpet are providing a stronger, more focused level of retailer support to help partners maximise sales opportunities.

 

The official UK launch of sera food with Aquagarden Interpet takes place at PATS Birmingham — the perfect opportunity for retailers to explore the new range and discuss stocking options. Visit the sera Group on Stand K39!

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