In This Issue
Boost for pet industry as four trend-setting firms are recognised with Queen's Award for Enterprise
Dog Rocks' international success rewarded
The ultimate achievement for pet food brand Lily's Kitchen
Innovation Award is just the tonic for Lintbells
GA Pet Food Partners rewarded for international trade
Well-established North Norfolk pet shop for sale
PDSA launches exciting new range of pet care products
Bucktons launch high energy suet pellets in three flavours
PetQuip database helps generate overseas sales leads
Cotswold RAW expands its rural repertoire
Eukanuba to offer nutritional advice at National Pet Show
‘God Save The Corgi’ treats celebrate Queen’s birthday
SureFlap launches the SureFeed Sealed Pet Bowl
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Vets call on MPs for better tools for enforcement of animal welfare laws
New mini variety of popular Arden Grange diet
New appointment at Grove Pet Foods
Barking Heads launches treat to help dogs get fit
Joint Tablets added to Beaphar range
PDSA vets come to the rescue of Ray the dog after food raid
FELIWAY FRIENDS tackles cat squabble problems
Benyfit Natural introduces a Premium Blend range
Bissell to revolutionise the carpet cleaning category
Johnston & Jeff produces wild bird feeding films
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Benyfit Natural introduces a Premium Blend range
Benyfit Natural has introduced a super premium range which caters for the needs of dogs with sensitive stomachs.

The Premium Blend combines a range of novel proteins which are not only low in fat but are also kind to the digestive system whilst at the same time giving a dog all the vitamins and minerals it needs to thrive.

The company’s founder is Ben Van Praagh, who apart from being a very successful entrepreneur was also a successful gun dog trial competitor. He developed the recipes when he was looking at ways to improve the condition of his own dogs for competition.

Having qualified as a chef from Crawley College he then decided to combine his knowledge of training dogs with nutrition to develop the Benyfit Natural range. It is Ben’s belief that a balanced diet leads to balanced behaviour with dogs and in accordance with this, the Benyfit Natural recipes are not only natural but are also nutritionally balanced and biologically appropriate.

Following the evolutionary principle that dogs are descended from wolves and other wild canines it is believed that our modern day domestic dogs are not genetically programmed to process quantities of grains, cereals and other fillers such as soya that are often found in many other commercial foods.

A balanced diet, similar to that of humans that combines acceptable amounts of animal protein, fruit and vegetables will lead to healthier lives for dogs. The feeding of a raw bone and raw meat diet is also thought to have many health benefits including helping to prevent ear and gland infections, skin allergies, diabetes, heart and joint problems.

The Premium Blend product is made using raw British venison flank with the bone in, whole rabbit (skinned) and turkey carcass, heart, liver, carrots, broccoli, swede, whole eggs, kelp, herbs and flaxseed oil. These ingredients are carefully combined to provide any working dog with the nutritionally balanced and complete diet they deserve. Rabbit contains vitamins B1, B3 and B5 as well as Copper and Magnesium.

The Premium Blend products are among many innovative recipes that the Benyfit Natural team has developed. There are new recipes coming out later this year to tackle specific dietary issues and the company is looking to launch a new brand image in the coming months.

Freezer deals are available for stockists together with excellent margins, good customer service and delivery with training for pet shop staff on the Benyfit range.

For further information visit the website: or Tel: 01892 770 188 or email:
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