In This Issue
On a mission to shake up the UK pet food market
Unique new store caters for both home and pet market
Dog advent calendar already a Christmas bestseller
What are the other top selling Christmas pet products?
Seasonal dog treat with all the trimmings
IAMS responds to demand for naturally sourced foods
Just 30% of owners ask vets for help in managing their pet's stress
Breakthrough Award for Wildwash Horse Range
Get your own copy of Pet Trade Xtra
RSPCA expecting hundreds of calls this bonfire night
Baby iguanas stolen from Nuneaton pet shop
Prisoner distressed by loss of hamster took part in jail protest costing £12k
Ancol welcomes Database & Website Coordinator
Dog expert gets tongues – and tails – wagging worldwide
TV vet set to star at National Pet Show
Pets at Home reaches 400th vet practice milestone
PFMA announces all-star line-up for Pet Food Seminar at Vet Show
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What are the other top selling Christmas pet products?


As well as the Dog Advent Calendar, what are the other top selling Christmas items for pets this year? GTN Bestsellers, compiled from Epos data from garden centres, names the top 5 here:
  1. Armitages Dog Advent Calendar
  2. Armitages Dog Chewy Selection Box
  3. Armitages Xmas Cat Advent Calendar
  4. Woodmansterne Advent Calendar For Dogs
  5. Armitages Good Boy Crunchy Cracker 160g
Armitages Dog Advent Calendar is No 18 in this week's Christmas Top 50 bestselling products, down from No 13 last week but sales are up 23%.

Sales volumes of the Christmas Top 50 overall are up 28% as festive business starts accelerating.

Trevor Pfeiffer, the GTN Bestsellers analyst, said: "Sales of the Dog Advent Calendar are running only a few lower than sales of other advent calendars. 

"I really think retailers could sell even more Dog and Cat Advent Calendars if they displayed them alongside other Advent products and not just in the pet areas."
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