In This Issue
Birmingham Dogs Home hosts first-ever Christmas dinner for rescue dogs
Frozzys expands award-winning Yogurt Squeeze range
Pet business owner excels as a young entrepreneur
Big Issue partners with Animal Friends Insurance to equip vendors’ dogs with their own iconic red tabard
EzyDog UK launches heavy-duty adjustable dog seatbelt
How your customers can attract secretive birds
Waita Pets' Freeze-Dried Complete Food now available
Lily's Kitchen brings Christmas cheer with charity pledge
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Nordic pet care company acquires Portuguese retailer
New CEO at Edinburgh Dog and Cat Home
Lop-eared rabbits confirmed at highest risk of hidden ear disease
Independent retailers welcome Winter of Action to tackle high street crime
Pullin Power on top
The best of last edition of Pet Trade Xtra
Team of experts aim to shape future of pet nutrition
The PetFellas announces strategic partnership with Boost Pet UK
Online pet retailer boosts next-day delivery offering
New treats designed to change way dogs are rewarded 
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Team of experts aim to shape future of pet nutrition

 

The Nutriment Company – a European leader in premium, fresh, natural pet nutrition – has put together a team of leading veterinary and research experts dedicated to advancing the science behind natural pet nutrition. 

 

The initiative, called the Science Board, strengthens TNC’s mission to improve pet health through natural, minimally processed food that supports their biological needs.

 

The Science Board brings together TNC’s internal specialists in animal nutrition with internationally renowned external experts. Together, they will provide strategic scientific guidance, advise on product development, and strengthen the company’s research collaborations in the field of pet health and nutrition.

 

Comprised of people representing veterinary science, research, and business, the Science Board features two specialists – Dr Christine Nees and Dr Anna Hielm-Björkman – with extensive scientific and veterinary expertise who will play an essential role in shaping future innovations.

 

 

With its Science Board, TNC aims to deepen scientific understanding in the field of natural nutrition, develop advanced formulations backed by research, and work closely with veterinarians to promote responsible, evidence-based feeding recommendations. TNC will continue to collaborate with academic institutions, including the DogRisk Research Group, to support ongoing studies and bring forward meaningful new insights for the pet-owning community.

 

“We are honoured to welcome such highly respected experts to our Science Board,” said Anders Kristiansen, CEO of The Nutriment Company. “Their experience and dedication to advancing natural nutrition will shape the future of our industry.”

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