PATS 2025 and BETA International offer retailers unrivalled sourcing opportunity

Two of the UK’s leading trade exhibitions – PATS 2025 and BETA International – will come together at the NEC Birmingham later this month, to offer retailers an exceptional chance to explore the latest innovations across the pet, aquatics, equestrian, and country sectors…all under one roof.
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Campaign aimed at raising standards in pet industry
The Animal Focused Alliance has launched the first Pet Pro Challenge – Properly Insured, Professionally Responsible – designed to help pet professionals demonstrate their commitment to high standards and responsible practice...
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Rosewood Pet Products unveils strategic vision for 2026

Rosewood Pet Products, a trusted name in the pet care sector for more than 60 years, is setting its sights firmly on the future with an ambitious growth strategy for 2026...
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Waita Natural Treats secures over 100 stockists in first year
Waita Pets, a natural pet food and treat company that launched its range of air- and freeze-dried products in October 2024, has already secured over 100 stockists...
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Pet food brand launches first-ever TV advert

Lily’s Kitchen has unveiled its first ever TV campaign, marking a major step in its mission to bring proper food for pets, made with all natural ingredients, to a wider audience.
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Pet businesses urged to unleash their potential
Award-winning consultancy Tillymint Marketing & PR is urging pet industry business to 'Unleash Your Potential' as its theme for PATS 2025...
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Henry Wag and Dewkes launch treat box collaboration

Leading pet accessory brand Henry Wag has teamed up with natural dog treat specialists Dewkes to launch a new Adventure Treat Box, an exclusive collaboration designed to make every walk and outdoor experience even more rewarding for dogs and their owners...
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Peake Petcare to showcase world-famous Soothing Ear Cleaner at PATS
Leading pet wellness company Peake Petcare is showcasing its range of world-famous Soothing Ear Cleaners at PATS (stand A102)...
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EzyDog celebrates 30 years with new product launches

EzyDog UK is marking a major milestone, the 30th anniversary of the global EzyDog brand, by launching two exciting additions to its popular dog accessory line-up.
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Purina launches oyster reef ocean restoration project

In a bid to rejuvenate marine life, petcare company Purina is working in partnership with marine conservation organisation, Oyster Heaven, which will deploy new oyster reefs off the North Norfolk coast...
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Nova Dog Chews launches new functional supplements
Nova Dog Chews, a trusted name in natural high-quality dog treats, has launched two new functional products: Pumpkin Powder and Goat Milk Powder...
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International success for LitPet supplement company

An exciting new development in pet supplements based on Traditional Chinese Medicine, LitPet, has caught the eye of industry experts as it has not only made the finals in two categories of the 2025 PetQuip Awards but its impressive stand at Pet Fair Asia recently, attracted new stockists and distributors from all around the world...
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Harvest set to launch new wild bird food ranges
Leading wild bird food manufacturer Harvest Wildlife Products is set to introduce three new brands to the wild bird industry in its biggest new product launch to date...
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