In This Issue
COYA launches in independent retailer channel
Organisers cancel AQUA 2023 and Water Alive show
Start-ups get chance to showcase products in New Starter Zone at PATS Telford
Entrepreneurial pet nutrition business appoints new CEO
Strong finalist line-up revealed for PIF’s Innovation Award
Change of premises pays off for pet store
Dechra takes on distribution of Porus One and Add One
'PAWS' for thought: Pet and Animal Wellbeing at Glee
Pet firm secures new patent for concertina dog gates
Get your own copy of Pet Trade Xtra
Dog walk aims to raise thousands for animal welfare
Pets offer 'lifeline' during cost of living crisis
Shining light on brilliant vet nurses
New pet food brand recognised for innovation
Furr Boost introduces new 400 ml carton sizes
Award-winning photographer turns dogs into art form
The best of last edition of Pet Trade Xtra
High levels of lead found in raw dog food
Pets at Home opens new £93m fulfilment centre
TV star dog becomes pet food ambassador
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Dechra takes on distribution of Porus One and Add One

Dechra has taken on the distribution of two innovative products to support kidney health in senior cats – Porus One and its sister product Add One.

 

Porus One contains renaltec as its active ingredient, a selective absorber that absorbs the precursors of uraemic toxins in the cat’s intestine that would normally be removed or regulated by healthy kidneys.

 

A breakthrough in the support of long-term kidney health, Porus One is an easy to administer powder that can be taken daily with food and is well accepted by cats due to its neutral taste and smell.  The powder is a collection of miniature spheres covered in microscopic pores that harmlessly pass through the cat's gut binding to the uraemic toxins.  These toxins and spheres are then safely excreted into the cat's faeces.

 

Porus One can be sprinkled on wet cat food or given with its sister product, Add One, as a treat.  Add One is a moist and tasty cat treat for senior cats to help support kidney health.  It has been specifically developed to encourage cats to eat Porus One and is particularly helpful for cats that prefer dry food.  It is available in two flavours, creamy salmon and tasty liver.  Add One contains omega-3 and a high moisture content, which is key to help support kidney health.  It also contains taurine to support a cat’s eyes and heart.

 

“Chronic kidney disease (CKD) is one of the most common conditions affecting older cats and it is estimated that approximately 80% of cats aged 15 plus have the disease,” comments Sarah Musgrave, companion animal brand manager at Dechra.  “Porus One, with the support of Add One, offers breakthrough daily kidney support for cats and is ideal for senior cats to support long-term kidney health.” 

 

One box of Porus One contains 30 single-dose sachets, each containing 500mg of renaltec.  One box of Add One contains 30 single-dose 10mg sachets.

 

For further information on Porus One or Add One please visit https://porus-one.com/.

Facebook Twitter LinkedIn