Elanco is taking the itchy dog conversation on tour this November and December, with the launch of a first-of-its-kind event series to help make dermatology consults easier for vets in everyday practice.
The Scratch That Tour takes place in five cities across England throughout November and December. The new event series will bring vets together for relaxed, educational evenings focused on canine atopic dermatitis. Each event will combine free interactive CPD, conversations over dinner and drinks, and practical tips to help make 15-minute dermatology consults a little easier.
Each event will be a conversation led by dermatology specialists and experienced GP vets, including:
- Dr Aisling McGrath, Pear Tree Vets, Leamington
- Professor Anette Loeffler, RVC
- Dr Natalie Barnard, Bristol Vet Specialists
- Dr Victoria Robinson, University of Edinburgh
Tim Jones MRCVS, Brand Manager at Elanco, says: “We know that nearly all vets will see frustrating skin cases, whether they love dermatology or not. We are proud to have launched Zenrelia in the UK in 2025 to help ease some of these frustrations, with 45% more itchy dogs treated with Zenrelia getting back to normal versus Apoquel®*2. Zenrelia has now been used to treat more than two million dogs worldwide since launch1 and is helping change the treatment landscape for itchy dogs across the UK.“But treatment is only part of the picture. For vets and owners, success is ultimately about helping dogs get back to behaving and living normally, and that means looking at the whole consultation, from the history we take to how we work with owners on treatment plans.
“The Scratch That Tour is designed to bring those conversations into the room, using interactive, real cases and live debate to explore how to make every day dermatology consultations a little easier.”
About The Scratch That Tour
Each evening will start with a welcome reception, dinner and an opportunity to connect with peers, before Elanco kicks off the programme by encouraging attendees to start thinking about some of the difficult or dreaded aspects of dermatology consultations. The first session, ‘Taking the stress out of derm consults’, will see dermatology specialists and GP vets in conversation, exploring the killer questions that can help vets get to the heart of the patient's history and get owners genuinely onboard with a treatment plan.
Before the second clinical session, attendees will be treated to a bespoke, short wellness session that’s designed specifically for busy vets, offering a moment to reset.
The second session, ‘The case for normal’, will put real-world itchy dog cases up for interactive discussion, exploring what getting a dog ‘back to normal’ can really look like in practice. Through live polling, vets will be invited to vote on the cases and compare their thinking with the experiences of peers in the room.
The Scratch That Tour will visit:
- Birmingham - Monday 02 November - Birmingham Botanical Gardens
- Leeds - Tuesday 10 November - The Faversham
- Manchester - Wednesday 11 November - Lowry on Salford Quays
- Bristol (live stream option available) - Wednesday 25 November - The Aztec Hotel
- London - Wednesday 02 December - University of West London, Ealing
The tour will also support StreetVet, with Elanco donating £5 to the charity for every vet who attends in person.
StreetVet provides free veterinary care for the pets of people experiencing homelessness. Elanco has been working with the charity as a partner for several years and recently started providing Zenrelia free of charge to StreetVet to support the treatment of itchy dogs in its care.
Spaces at each event are limited and will be allocated on a first-come, first-served basis. Vets can find their nearest event and register at https://my.elanco.com/en_gb/product-support/pet/zenrelia/the-scratch-that-tour
For vets who are unable to attend in-person, an online live-stream is available on 25 November. For those who would like to see The Scratch That Tour come to a city near them in 2027, they can also register along with their location for future updates.
