PATS has announced that it will support exhibitors wherever it can with a series of marketing measures designed to help UK pet product suppliers get through the challenging times ahead.
PATS Telford, the UK’s National Pet Industry Exhibition, takes place in six months’ time – 27th-28th September – and the organisers have written to more than 130 exhibitors who have already booked their stand.
“We recognise that with the potential impact of coronavirus this is a challenging time for all, including the pet Industry,” said Gordon Thomas, of organisers Impact Exhibitions and Events Ltd.
“We want to reassure our exhibitors that over the coming weeks we will do as much as possible to support them at a time when face-to-face meetings with customers is difficult.”
PATS will be using its large database or more than 13,000 contacts, including pet retailers, wholesaler, international distributors, garden centres, farm shops, groomers, kennels and catteries, and other pet professionals, to send targeted communications. Details of new product launches, deals and discounts, and other newsworthy items will be included in a series of e-shots, as well as being posted on the PATS website www.patshow.co.uk. Information supplied by exhibitors will also be used in future press releases.
In a further marketing move PATS has also committed to a comprehensive advertising campaign in the trade press to keep exhibitors and the Telford show at the forefront of pet retailers’ minds.
Gordon Thomas added: “By helping and supporting the pet industry in this way, it will mean that retailers and buyers will be more aware of our exhibitors and their product ranges when PATS Telford takes place in September. By working together, we can ‘weather’ this difficult and hopefully short-term situation.”
Gordon added that the PATS team will be working extra hard to attract more visitors to the show in an effort to beat last year’s attendance figure of 2,103, and also on plans for next year’s PATS Sandown, which takes place on 14th-15th February 2021.
For all the latest information on PATS visit www.patshow.co.uk
