The Nutriment Company (TNC) is expanding into the growing market for premium feline nutrition with the acquisition of Purrform, a leading UK brand in premium raw cat food. 

This strategic move reinforces TNC’s position as a European leader in natural, high-quality pet food products and adds a new dimension of species-specific expertise to its brand portfolio.

With cat ownership on the rise across Europe and demand for high-quality feline nutrition growing rapidly, Purrform’s entry into the TNC family comes at a strategic time. According to FEDIAF, an estimated 108 million cats live in European households, making them the continent's most popular pets. This highlights the significant market potential for natural nutrition tailored specifically for cats.

Founded in the UK in 2011, Purrform has become a trusted brand among cat owners who want the best for their pets. With a loyal customer base and in-depth knowledge of raw feeding, the brand is well positioned for further growth.

At the heart of Purrform lies a belief in species-appropriate nutrition. The brand's recipes are formulated to mirror a cat’s natural prey-based diet as closely as possible, offering 100% human-grade meat, offal, and bone with no preservatives, additives, or palatability enhancers. Its complete raw meals provide all essential nutrients in a single dish and are delivered in convenient, portioned pouches designed to suit modern lifestyles.

Under the umbrella of The Nutriment Company, Purrform’s products will become more available in retail – leveraging TNCs’ extensive distribution network to bring the brand into stores across the UK and continental Europe.

Veronique Ornech, Founder and Managing Director of Purrform, highlights: “Purrform has been built on strong ethics and a desire to feed cats the natural diet they should be fed on, to thrive. We’ve built something we’re truly proud of, so joining forces with TNC marks an exciting new chapter for us. Finding a partner who shares our energy, expertise, genuine passion and high values is so important to us, to ensure that cats fed on Purrform will continue to benefit from a premium, biologically appropriate diet. We’re confident that under TNC’s leadership, the brand will not only remain true to its roots but reach exciting new heights. Together, we’re not just continuing the journey, we’re accelerating it.”

“Purrform is one of the most loved and respected raw cat food brands in the UK – and for good reason,” said Anders Kristiansen, CEO of The Nutriment Company. “Their heart-felt dedication to crafting species-appropriate, high-quality meals for cats aligns perfectly with our mission. We are excited to help scale Purrform’s impact and bring their unique offering to more cat owners across Europe.”

Investment firm RD Capital Partners has bought East Midlands-based DJL Petfoods Ingredients for an undisclosed sum.

A supplier of premium pet food ingredients and raw materials, DJL will use the investment to target growth and create of new product lines.

DJL was founded in 2017 by Duncan Lancaster, who will retain a shareholding and remain as chief executive officer.

He said: “Having spent over eight years growing DJL, this partnership with RDCP marks an exciting new chapter for DJL. Their long-term investment approach gives us the platform to broaden our offering, strengthen our sales capabilities, and pursue new markets while staying true to the high standards and service our customers rely on.”

DJL operates from Long Bennington Business Park near Newark in Notts. The business is now set to expand into a wider variety of ingredients, products and strengthen its sales team to enter new markets.

Sameer Rizvi, founder and CEO of RD Capital Partners, said: “DJL represents exactly the type of resilient, market‑leading platform we seek to invest in – a business with strong fundamentals, long‑standing customer relationships, and a clear path for growth. This acquisition strengthens our consumer platform and marks another step towards our goal of building the UK’s largest privately-owned investment group. We are delighted to back Duncan and his team for the next phase of their journey.”

Visitors to PATS 2025 – the Pet & Aquatics Trade Show – can expect a hive of activity with more than 400 exhibitors showcasing a record number of new products during the three show days.

Staging the biggest-ever exhibition in its 16-year history, PATS 2025 will take place at its new home of Hall 1 at the NEC Birmingham from Sunday, 28th September to Tuesday 30th September 2025.

Major companies have taken advantage of the opportunity to increase their stand space following the decision to move to the NEC Birmingham, and as a result they will be showcasing multiple brands.

The Aquatics Zone, a dedicated area for aquatics, watergardening and reptile exhibitors, is returning to PATS after a successful launch in 2024, and it will also host major companies exhibiting multiple brands.

Plus the New Starter Zone, supported by trade association PetQuip and media partner Pet Product Marketing, is again proving to be a popular feature as it provides a dedicated area for new businesses and start-ups.

With just two months to go before PATS 2025, exhibitors are excited to share their plans for the big event. Here’s a selection of what to expect.

Visitors to the Fettle Pets’ stand (B59) will get a behind-the-scenes look at the brand’s unique manufacturing process – from concept to pouch. Alex Taylor-Grout, from Fettle Pets, said: “Retailers can receive a private on-to-one session with the team at GTG Pet Foods to learn how we bring premium pet health products to life, from sourcing to small-batch production.” It will be on a first-come-first-serve basis so it’s best to book a slot by emailing Alex at atg@thegtggroup.com.

Leucillin Antiseptic Skincare will be launching Leucillin and Poorly Paws first aid kits, and these will be available to view throughout the three days of PATS on its stand (H61).

Visitors to the Rockfish Weatherwear stand (K111), will receive a free unique-design poncho or umbrella with an on-site purchase. The offer will run for three days but will be limited to the first 100 people. Rockfish Weatherwear is a supplier of stylish Wellington boots.

Soothe and Settle, a creator of calming gear for anxious dogs, will be holding live demonstrations on stand D101 of its flagship product Hush Muff, a noise-dampening ear cover that helps reduce stress during fireworks, travel, vet visits, and more. CEO Rachel MacDougall said: “Come and see the Hush Muff in action on none other than Lola, our official demo dog and winner of Scrufts 2025! We'll be showcasing just how quick and easy it is to use the Hush Muff, with live demonstrations happening every two hours throughout the day.”

Pet Remedy will be organising product demonstrations each day on its stand (L70/M69) to highlight a re-balanced lighter and more fragrant smell for its range of products.

One of the most popular aspects of PATS is the chance to win great prizes from a wide-range of exhibitors.

Shropshire-based Concord Straw Pellets will be hosting a giveaway to win 30 bags of cat litter on its stand (G10) for the duration of the event.

Botanica will also be holding a competition on its stand (K101) where one lucky visitor will win a £100 voucher for their store.

There will be a ‘Guess How Many Wild Fat Balls in the Basket’ competition on the Bamfords stand (F89). The winner will receive a Box of Fat Balls and Feeder.  

Naturo Natural Pet Food is giving one lucky winner the chance to take home a Naturo Pet Bed Hamper worth over £150 on its stand (C2).

Visitors to the PowAir Nature stand (G17) are being invited to pick up a free tote bag filled with product samples and told to watch out for the golden ticket. On each day of the show, one visitor who discovers the hidden golden ticket in their tote will win a free PowAir display stand, perfect for showcasing the brand’s bestselling, pet-safe odour neutralising products. PowAir Nature will also be running Tag & Win Challenge – a fun social media competition. Visitors simply take a selfie or photo on the stand, tag @powairUK on Instagram, and use the hashtag #PowAirAtPATS to enter.

To keep up-to-date with more activities on exhibitor stand visit https://www.patshow.co.uk/exhibitor-focus. You can also find all the latest show offers at https://www.patshow.co.uk/exhibitor-show-offers.

To register for free entry to PATS 2025 visit www.patshow.co.uk.

Enabling dog owners and their four-legged friends to explore together, Mountain Paws offers a wide range of practical products all designed to make adventures with your dog easier, safer, and more fun. This September, the brand returns to the Pet & Aquatics Trade Show where it will not only showcase its expanded product range but also present an all-new retail display unit. 

Providing an effective and eye-catching way for retailers to display the full Mountain Paws collection in-store, this unit has been developed to maximise sales while occupying minimal floor space. As a special PATS 2025 show offer, all new customers placing first orders over £750 will receive this display stand free of charge. 

Mountain Paws was inspired by a conviction that adventurous dogs deserve gear that will work just as hard as they do. Optimised for outdoor adventures, every Mountain Paws product is developed to perform in any weather, on any trail and on all types of adventure. Founded by the same team responsible for outdoor brands Lifesystems and Lifeventure, the range is backed by more than three decades of outdoor equipment expertise and this knowledge is showcased through the smart designs, advanced fabrics and neat features. In 2025, Mountain Paws will unveil a significantly expanded range, with new and improved products added to the assortment to offer a single, trusted brand that dog owners can turn to for all their adventure equipment needs. 

Discover highlights of the new collection: 

Waterproof Collars and Waterproof Leads 

Perfect for wet and muddy conditions, Mountain Paws’ new Waterproof Collars and Waterproof Leads are made from a non-absorbent and quick-drying silicone material. Enhanced with a strong metal clip that is perfect for energetic dogs, the Waterproof Collar and Waterproof Leads are available in three coordinating colours. 

Compact Dog First Aid Kit 

The Dog First Aid Kit is one of Mountain Paws’ most popular products and this season the brand extends its offering with a fully-featured Ultimate Dog First Aid Kit as well as a scaled down Compact Dog First Aid Kit. An essential for any responsible dog owner, the Compact Dog First Aid Kit weighs just 150g yet includes a range of first aid equipment to easily treat minor injuries or ailments. Supplied in a water-resistant red case, components include wipes and swabs, tweezers, cohesive bandages and other dressings. 

Flat Rope Dog Toy 

Part of a new range of coordinating toys that promise to stand out in-store, the Flat Rope Dog Toy is a great option for active dogs. Constructed from strong climbing rope with a reflective thread to boost the toy’s visibility in darker conditions, its durable construction makes it ideal for play with energetic breeds. The toy’s integrated rope handle means it offers versatile entertainment and can be used for both fetch and tug games as well as general chewing. 

Discover more about the full Mountain Paws collection at PATS 2025, stand C89 or visit www.mountainpaws.com.

Premium brand Frontier Pets has become the official pet food partner of Premier League football club Tottenham Hotspur, with its logo featuring on team shirts during a pre-season tour of Asia.

The Australian company is a purpose-driven leader in sustainable pet nutrition dedicated to revolutionising the pet food industry through responsible sourcing practices and a deep commitment to healthier pets and a healthier planet.

Tottenham Hotspur claims to be the club for animal-lovers and consistently raises awareness of animal welfare and the importance of preserving nature. 

In 2024, the club created the first Official Supporters’ Club for dog-owners, Tottenham Hotspaw, inspired by its many dog-loving staff, fans and players across both its men’s and women’s teams.

Through the new partnership, Frontier Pets will be supporting a charity fundraising initiative for fans across the world to join in alongside their beloved pets later this summer, as well as a new content series featuring players and their love of dogs. 

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur ,said: “We are thrilled to welcome Frontier Pets on board for our pre-season tour in Asia. As the club for animal lovers and the first to ever establish an Official Supporters’ Club for dog-owners, we felt there was a natural alignment with Frontier Pets and their own socially conscious, sustainable approach. We are looking forward to bringing the brand to new audiences through exposure on our match shirts in Hong Kong and Korea, as well as engaging content and initiatives linked to Tottenham Hotspaw.”

Vaughn Taylor, Chairman of Frontier Pets, said: “At Frontier Pets we believe that a better world for pets starts with purpose, compassion and community. Partnering with Tottenham Hotspur - a Club that shares our deep commitment to animal welfare - marks an exciting new chapter for us both. We hope to inspire football fans around the world to feed their pets better with Frontier Pets. We’re proud to stand alongside a Club that not only plays with heart but leads with it.

“Pets are the second largest consumers of factory farmed meat after humans. What we choose to feed them not only affects their wellbeing but also plays a critical role in shaping a more sustainable food system for the planet.”

Premium British pet brand Oscar & Hooch has unveiled a game-changing travel essential for dog lovers: the Travel Tote Bag & Quilted Mat – a stylish, sustainable, and dual-purpose solution for life on the go with your dog.

Cleverly designed to function both as a chic travel tote and a comfortable, quilted travel mat, this versatile product is crafted with sustainability at its core. The bag is made using recycled plastic bottles, providing a soft yet durable resting space for dogs while helping to reduce environmental impact.

Ideal for road trips, café visits, or countryside walks, the tote features a water-resistant outer, wipe-clean lining, and space to carry leads, bowls, treats, and other canine essentials. When it’s time to rest, simply pop open and unfold the quilted mat to create a cosy space for your dog – anytime, anywhere.

“As dog owners ourselves, we know that convenience, comfort and sustainability matter,” says Paul Steckler, founder of Oscar & Hooch. “This tote and mat combo ticks all the boxes – it’s practical, eco-conscious, and beautifully made right here in the UK.”

Available now via: https://www.oscarandhooch.com/shop/travel-tote-bag/

NatWest, in collaboration with the Pet Industry Federation (PIF), is inviting pet sector professionals to a free-to-attend event designed to inform, connect and strengthen pet businesses in the UK.

Taking place on Wednesday 13 August from 11:00 to 12:30, the event, simply titled Gathering, has been curated with ambitious pet business owners in mind. Whether you're a pet groomer, pet service provider, retailer, manufacturer or involved in any part of the supply chain, this event is for you.

Attendees can expect meaningful conversations, facilitated group discussions, and plenty of networking opportunities. It’s a chance to explore collaborations, share insights, and shape the support the industry needs, all fully funded by NatWest, and open to all, regardless of where you bank.

Debbie Lewis, Accelerator Community Manager at NatWest, said: “We are excited to partner with the Pet Industry Federation on the upcoming event which we hope will provide businesses from across the sector with ways to support their growth goals.”

Nigel Baker, CEO of the Pet Industry Federation, added: “This event is a fantastic opportunity for pet businesses to come together, share experiences, and shape the future of the industry. We’re really pleased to be working with Debbie Lewis from NatWest on this event, which will support innovation and growth across such a passionate and entrepreneurial sector.”

The event is taking place at NatWest 164-166 Midsummer Arcade, Central Milton Keynes.

Spaces are limited, so early registration is encouraged. The registration link is available here: https://www.eventbrite.co.uk/e/gathering-pet-industry-tickets-1476617987149

An exciting new development in pet supplements is set to take the market by storm this September at PATS as LitPet officially launches its range of products based on the ancient traditions of Chinese herbal medicine and modern science know-how.

Company founder, Stephen Hu was inspired to set up LitPet when he lost his British short-haired cat, Kung Hey to anuresis – a condition caused by prolonged stress that led to urinary retention. Not realising that animals could suffer from chronic stress like humans do, Stephen set about researching pet health and emotional well-being. He found that the pet care industry still focuses on surface-level symptoms rather than addressing the root causes. That is when he discovered the power of Traditional Chinese Medicine.

“Ingredients like Schisandra Chinensis, Reishi Mushroom, Ginseng, and Honeysuckle—used for centuries to calm, nourish, and support the body holistically—offered an entirely new way of caring for animals and I realised: this is exactly what modern pet care is missing,” says Stephen.

Taking a leap of faith, Stephen took the grief of losing his beloved pet and founded LitPet. “Our mission is to address the root causes of stress-related health issues by combining Eastern herbal wisdom with modern veterinary science. LitPet isn’t just about supplements. It’s about changing the way we think about pet wellness—focusing on prevention, emotional balance, and intentional care. It’s about making sure no pet parent ever feels as helpless as I did.”

With a career background in sociology, finance and marketing, Stephen then went on to focus on the pet health and supplement space. “I’ve applied my expertise to develop and launch functional, vet-formulated products that meet rising natural and preventative care demand. This includes working closely with veterinary consultants, regulatory teams, and manufacturers in GMP-certified environments across the UK and Asia,” he says.

Having worked alongside such prestigious  bodies as the Institute of Animal Science and Veterinary Medicine, Shandong Academy of Agricultural Sciences (SAAS) , the Pet Innovation Research Institute from Hong Kong Science Park, the Key Laboratory of Science and Technology working with a PhD student from the University of Oxford, vets Anita Young and Duncan Houston who graduated from the University of Cambridge and the University of Sydney respectively, and TCM herbalists from Hong Kong who helped develop and test products, LitPet started trading in 2023. Their primary journey began with the launch of their flagship product, Pawsitive Powder, a functional supplement for stress relief and digestive balance, first introduced in Shanghai in May 2023. From there, the brand quickly gained traction.

n January 2024, LitPet made their debut at the Global Pets Forum in Venice, engaging with international partners and expanding their presence in Europe. By August 2024, LitPet had its first major exhibition at Pet Fair Asia, where they presented their immersive brand theme, “Under the Skin”, a sensory installation that explored the deep emotional connections between pets and their humans. This exhibit went on to win the Innovation Award for 2024, underscoring LitPet’s creative and thoughtful approach to wellness.

This year, LitPet stepped onto the European stage again at Zoomark 2025, carrying forward their philosophy:  “A New Eastern Way, to Love and Heal Each Day.” Their products were selected for the Zoomark Pet Vision and gained much interest from distributors, retailers, and wholesalers. Pawsitive Powder was also a finalist for the UK PIF Innovation Award this year. 

The range is designed to meet real-world health needs—from stress and anxiety, to immune support, detoxification, and cardiovascular health. Each formula is carefully balanced using clinically active ingredients at therapeutic levels, ensuring both safety and efficacy. LitPet supplements are made with no fillers, artificial colours, or preservatives. All products are manufactured in GMP-certified UK facilities and undergo third-party testing for quality and safety giving pet parents full transparency and trust in what they give their animals. Their products are thoughtfully designed for daily use, ensuring high palatability and compliance, even for picky pets. LitPet’s packaging is also FSC-certified and 100% recyclable. 

“In short, LitPet is special because it sees pets not just as patients, but as family. Our products are the result of science, soul, and sustainability—designed to help dogs (and soon cats) live longer, healthier, and more balanced lives,” says Stephen.

According to Stephen, LitPet’s perfect trade partners understand the growing demand for natural, functional, and preventative pet wellness. “They’re looking for brands that stand out from commodity pet products and bring innovation to their shelves. We have received much feedback from the distributors saying that they are tired of seeing the “traditional European style” supplements and want to see something really different and new. LitPet’s yin-yang philosophy and TCM-inspired products interest them."

LitPet are also looking for Independent pet shops, boutique retailers, and premium pet stores that prioritise holistic care, natural products, and education-led selling. They also hope to work with veterinary clinics, integrative vets, or rehabilitation centres that offer complementary therapies and are looking for trusted, non-pharmaceutical solutions as well as online pet wellness platforms and subscription box services focused on functional health and clean nutrition and international distributors seeking premium Asian-inspired wellness brands with strong retail storytelling and proven demand.

“We also work well with stockists who value training, in-store education, and partnership marketing. We believe selling functional pet health products should be about more than just shelf space. It should be about empowering pet parents with the knowledge and tools to keep their animals thriving,” concludes Stephen.

LitPet will be PATS Stand A88 and will also be taking part in the New Product Showcase.

To find out more about LitPet visit: www.litpet.co

Retail chain Jollyes has relocated and opened a bigger new store in Perth, Scotland. 

The new superstore, at St Catherine’s Retail Park, replaces the company’s older outlet at Highland Gateway.

Store manager Stuart Brown, who has been with the retailer for over six years, said: “We’re delighted to finally open the doors to our bigger and better store in Perth, welcoming both new and existing customers.

“My whole team are looking forward to continuing to deliver the service, expertise – and above all prices – that Jollyes is known for in Perth and across Scotland.”

Click here to watch a video of the store.

In celebration of International Cat Day, family-owned Park Life Pet has introduced a range of Meow-Bix Natural Grain Free Treats.

Drawing from the founder's childhood love for his two mischievous cats (who inspired the grumpy yet adorable characters on the packaging), these high-meat-content treats come in three playful favours: Goldfish (made with salmon), Catnip, and Tweety Bird (made with chicken). Low in calories at just 2 kcal per treat and packed in generous XXL 150g pouches, Meow-Bix promises tasty rewards that keep cats healthy, happy, and coming back for more.

With a focus on natural, grain-free recipes boasting high meat content for irresistible flavour, each variety uses wholesome ingredients to support feline wellness. The Goldfish flavour features salmon as the star, blended with chickpeas, broad beans, chicken, rapeseed oil, goldfish colour (dried carrot and turmeric), and catnip – complete with a 'No Goldfish harmed! Pinky Promise' seal.

Catnip flavour highlights turkey alongside chickpeas, broad beans, rapeseed oil, and 2% real catnip for that euphoric edge. Tweety Bird rounds out the trio with turkey, chickpeas, broad beans, rapeseed oil, and catnip, humorously stamped 'No Birdies harmed!'. These treats are perfect for training, playtime, or simply pampering discerning kitties, aligning with Park Life's ethos of treating pets like family.

Park Life Pet's journey began with the arrival of dog Penny, but the founder's lifelong affection for cats has always been a driving force too. From humble home baking to a thriving business – where all ideation, design, and recipe creation happen locally, with trusted global manufacturing – the brand upholds its 'Happy Belly Promise' of 100% natural, human-quality ingredients without hidden junk. Committed to sustainability, all packaging is fully recyclable, the 'Dogs for Life' initiative extends to feline causes too, supporting charities that enhance bonds between people and animals, including cat rescue and companionship programs.

"On International Cat Day, we're honouring the cats that have stolen our hearts, just like my childhood companions did," said Richard Marles, Founder of Park Life Pet. "Meow-Bix brings fun, flavourful innovation to cat parents, with high-meat recipes that mimic playful themes while prioritizing health. It's our way of saying 'Treat, Play, Love' to every whiskered family member."

Meow-Bix Natural Treats are available now at select retailers in Ireland and the UK, as well as online at www.parklife.dog, starting at £4.99/€5.99 per pouch. 

Pet shops and garden centres can order the range from Cotswold Fayre or FAIRE.com, See Link: https://parklife.faire.com

A new range, of fast-acting flea tablets for cats and dogs adds to the comprehensive range of anti-parasite products from pet care experts, Beaphar.

This veterinary medicine, available without prescription, starts to work in just 15 minutes!  Beaphar Flea Tablets for Cats and Dogs are easy-to-give with or without food and are ideal to immediately address a flea infestation, killing 100% of fleas within 24 hours and can be used alongside other Beaphar parasite treatments as part of an effective flea control program.

Beaphar Flea Tablets’ fast-acting efficacy makes the product an ideal first line of attack against fleas, helping pet owners get on top of a flea infestation quickly. Containing Nitenpyram, they kill 95-100% of fleas within the first six hours, and 100% within 24 hours of ingestion. The tablets can also be used in pregnant and lactating cats and dogs, and for kittens and puppies over four weeks old, offering a versatile solution for pet owners. They are effective for 24 hours, with no residual activity and can be used in as part of an effective flea control program in conjunction with longer-lasting treatments, such as Beaphar FIPROtec® Spot-On. During an active flea infestation, it is also important to treat the home with a suitable environmental product, such as Beaphar FLEAtec Household Flea Spray. 

Recent research into how pet owners are being impacted by the cost of living crisis has found that vets have noticed owners cutting out or spacing out applications of flea and tick control. And over three quarters of vets report that owners have been asking for cheaper treatment options.

“Pets may be missing out on regular flea control, increasing the risk of experiencing an infestation,” said Claire Edmunds, Beaphar Marketing Manager. “Retailers can help their customers get on top of an infestation quickly and effectively with Beaphar Flea Tablets, which alongside the wider Beaphar anti-parasite range, offers high-quality, vet-strength products at an affordable price.” 

Beaphar Flea Tablets for Cats are available in a 3-treatment pack or a 6-treatment pack which is ideal for multi-cat households. They are suitable for cats and kittens from 4 weeks old and weighing more than 1kg.

For dogs, Beaphar offer two 3-treatment pack options; Beaphar Flea Tablets for Small Dogs, which are suitable for dogs and puppies from 4 weeks old and weighing between 1-11kg, and Beaphar Flea Tablets for Medium & Large Dogs, which are suitable for dogs and puppies from 4 weeks old and weighing 11.1 - 57kg.

Retailers are welcome to get prepared for customer questions with updated parasite training modules accredited by AMTRA, VetPol and Vetskill, available from the Beaphar Training Academy. https://www.beaphar-training.co.uk/

Retailers can find out more online about Beaphar Flea Tablets for Cats and Flea Tablets for Dogs,  or contact their Beaphar Sales Executive.

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WHM Pet Group, home of the Marriage’s and Honeyfield’s brands, has announced that Graham Tarrant has joined the team as National Account Manager. 

As National Account Manager, Graham’s role will encompass building strategic relationships with key customers, driving sales growth, negotiating contracts, and managing promotional plans. Graham will also lead joint business planning and performance analysis to ensure mutual account profitability.

With focus on both key branded ranges within the Garden Centre channel and own label opportunities with core pet and retail accounts, Graham will have significant versatility within WHM Pet Group’s diverse customer base. 

Graham’s career began in retail, before he moved into purchasing within the garden centre industry. He went on to work in business-to-business sales with a premium problem-solving product company, swiftly progressing to manage both the sales team and key national accounts. 

Most recently Graham was National Account Manager for Certainly Wood, overseeing both UK and export markets. He holds a BA in Business Management, as well as having completed additional studies in account management and negotiation.

“I am proud to have been selected to join WHM Pet Group,” said Graham. “The team is incredibly knowledgeable, welcoming, and team focused and I’m excited about the opportunities ahead to grow with the business.

“My background in both buying and selling has given me a balanced perspective and a strong focus on delivering results. Throughout my career I’ve developed a keen interest in strategic account development, customer relationship management, and commercial negotiation. I believe that trust-based relationships, active listening, and clear communication are the foundations of success.” Graham has a passion for the pet sector. At home he has a laid back Cavapoo named Rosie, a pond full of fish and regularly feeds the wild birds in the forest beyond his house.

“We are delighted to welcome Graham into the fold,” said Sam Marriage, Managing Director of WHM Pet Group. ”He brings a wealth of knowledge and expertise to the business to enhance our continued journey of growth and development in the small animal, indoor bird and wild bird categories.”

WHM Pet Group supply retailers and farmers with premium quality wild bird, indoor bird, small animal, racing pigeon, pig, poultry and ruminant feeds.  

For further information visit: https://www.marriages.co.uk/

A new industry report has uncovered the UK’s top pet supplies brands for 2025. 

Salience Search Marketing's annual online UK pet supplies brands report uncovers the industry's leaders based on their online prominence and visibility. 

The report analysed 11 crucial performance indicators for online pet supplies brands to reveal the industry's most successful names, including year-on-year visibility, search volume trends, and brand awareness. The full report is available to view here. 

The Market Leaders 

The industry’s market leaders are based on brands’ YOY organic traffic score to determine their online performance. 

Ahead of the curve, as the market leader in the UK pet products industry, is Pets at Home. Earning an impressive organic score of 1,428,152, Pets at Home leads everyone by a significant margin.

The data shows Purina in a strong second place, attracting 427,277 visits over the year. This reflects consistent visibility and a well-established presence in the market. Zooplus follows in third with 310,633 visits, highlighting solid growth and increasing recognition among UK pet owners.

Pet Drugs Online ranks fourth with 297,735 visits, and Jollyes takes fifth place with 178,660. Both show strong digital performance and continued relevance in a competitive space.

Other key players in the pet supplies industry include Vet UK (171,835), Animed 139,401 and Swell (124,229), shining a light on their good performance throughout the year. 

All About Dog Food and Pooch & Mutt complete the list of top-performing brands in the industry, highlighting how niche retailers can perform exceptionally well in the online pet industry. 

The Most Prominent

The report identifies the most prominent brands within the pet supplies industry based on consumer familiarity with the brand through online searches or social media interactions. By merging branded search metrics with social media performance, the report determines which brands stand out across various channels, offering insights into their overall prominence in the market.

When it comes to brand awareness in the pet supplies space, Pets at Home, again, takes the crown. With a staggering 1.5 million monthly searches, the brand leads the way ahead of other brands in the sector. While they don’t have the highest social score in the list, with a social score of 1,393, they still have room to grow. 

Pets at Home does have a sizable social following across multiple platforms, including 246,000 on Instagram, 89,800 on Twitter, and 506,00 on Facebook, so they have an established footprint. 

In second place is Royal Canin, with a lower brand search volume of 22,000, but it benefits from having the highest owner social score of all the brands in the top 10, at 8,253. And that’s mainly down to its Facebook channel, which has just over four million followers!

Other top performers include Pets Shop and Kong Company. Pets Shop has an impressive brand search score, and both brands benefit from moderate owned social scores. Zoo Plus follows, and while it has the lowest monthly brand searches in the top 10, it boasts a high owned social score of 1,912. 

These brands are a great example of how translating niche, specialised appeal into strong digital influence can better align your marketing strategy. 

The Biggest Online Growth 

Central to this analysis is each brand's online visibility ranking, which is determined by the organic search traffic their website attracts. This metric is vital for understanding the website's overall growth or decline.

These five pet supply brands have shown the greatest year-on-year growth in online visibility, with Pooch and Mutt experiencing the highest growth with a 78% increase. With a jump from 65,378 in May 2024 to 116,483 in May 2025, this retailer has had an impressive performance over the last year. This sharp rise puts a spotlight on its digital marketing efforts for consumers. 

Zooplus also experienced substantial growth, rising from 204,176 to 310,633, which highlights effective performance across its organic channels. Other brands seeing online growth over the year include Swell UK and Animed, which have increased in their thirties. Notably, Jollyes has had a steady increase in organic traffic with a visibility change of 17%. 

Brett Janes, Managing Director at Salience Search Marketing, said: “This report shows just how competitive and fast-moving the pet-supplies industry is. Big retailers like Pets at Home lead the way, showing how brand reputation continues to influence consumer behaviour. What I find most impressive is how the smaller and more niche brands are experiencing success in their online presence. For example,  Pooch and Mutt’s 78% year-on-year growth shows just how effective a focused digital strategy can be.

“The influence of social media shouldn’t be underrated either. Royal Canin might not have the highest search volume, but its standout social presence, especially on Facebook, shows how important it is to build and maintain a loyal online following.

The full Pet Supplies Report 2025 is available to read and download here. 

Agria Pet Insurance has been highlighted as an Ethical Innovator by independent body, The GOOD Shopping Guide.

The accreditation recognises Agria as a pioneering provider of sustainable pet insurance, following a comprehensive review of its policies and practices by The GOOD Shopping Guide research team.

According to the team’s findings, Agria is redefining pet insurance industry standards, scoring a perfect 100 across all relevant ethical categories and landing itself at the top of the league table.

The brand performed particularly well on animal welfare, carbon footprint reduction, and social responsibility. Agria’s impressive performance also earned it a place on the guide’s list of the Top 200 Ethical Businesses and a top spot on its Ethical Pet Insurance Comparison Table.

As the world’s first carbon-positive pet insurer, Agria actively removes more CO₂ from the atmosphere than it emits. The brand demonstrates its care for pets and wildlife in all aspects of its operations, such as its partnership with the British Bee Veterinary Association.

These distinctions contribute to Agria’s recognition as an Ethical Innovator, a title awarded to brands that go above and beyond in their ethical commitments.

“At Agria, we’re committed to ensuring our impact aligns with our customers’ interests,” said Janet Hughes, Head of Sustainability at Agria. “Eco-conscious pet owners look for insurers they can trust to reflect their values. Our accreditation by The GOOD Shopping Guide provides them with the confidence that by choosing Agria, their money isn’t being funnelled into unethical activities like deforestation, habitat loss, or animal cruelty.

“We believe that ethical business is the best way to do business – for animals, people, and our planet. In the age of greenwashing and empty promises, this kind of independent validation is more important than ever. Agria’s new ethical accreditation tells our partners, customers, and the wider public that we are a company they can rely on to care for their pets with integrity and responsibility.”

The GOOD Shopping Guide is a trusted organisation that independently verifies the ethical standards of businesses across the UK and beyond, helping consumers make informed, responsible choices. It independently researches and publishes Ethical Comparison Tables across more than 70 sectors, from food and fashion to banks and broadband.

It scores brands based on clear, evidence-based criteria, including environmental impact, animal welfare, human rights, supply chain ethics and corporate transparency. Only companies that meet high standards across all these areas are eligible for Ethical Accreditation. 

Research & Editorial Director, William Sankey commented, “We are pleased to endorse Agria Pet Insurance with Ethical Accreditation, following a detailed analysis of the company's ethical policies and practices. Agria receives a top-ranking GSG Score of 100 in our Ethical Pet Insurance Table, reflecting its commitment to responsible finance, environmental sustainability, and animal welfare. Agria’s carbon-positive approach and commitment to funding planet-positive sectors prove that pet insurance can be both protective and progressive." 

New research from the Royal Veterinary College’s VetCompass Programme has provided fresh insights into survival rates for dogs diagnosed with haemangiosarcoma, one of the most aggressive cancers in companion animals. 

Despite an association with extremely poor survival rates, this study reveals that outcomes can vary more widely than previously understood, particularly based on tumour location and treatment pathway.

Haemangiosarcoma, a fast-growing cancer of the blood vessels, is commonly diagnosed in older dogs. It has long been associated with extremely poor survival rates, often leading pet owners and first-opinion vets to opt for euthanasia at the point of diagnosis. The findings of this study challenge long-standing assumptions regarding this cancer and will support vets to have more nuanced and informed dialogues with owners about the most suitable next steps following diagnosis.

The cancer epidemiology research team formed by Dr Dave Brodbelt, Dr Dan O’Neill, Dr Collette Taylor, Dr Georgina Barry and Dr Sandra Guillen, analysed the records of 788 dogs diagnosed in 2019 under general practice care. Their analysis revealed that the median survival time (MST) for dogs diagnosed with hemangiosarcoma was just 9 days, with only 12% of dogs surviving beyond one year.

However, researchers found that survival times varied significantly depending on tumour location and that dogs who received surgical treatment or had skin (cutaneous) forms of the cancer lived considerably longer.

The study also found that dogs with a histopathologically confirmed diagnosis (tissue samples studied under a microscope) had an MST of 105 days, and 28% survived a year from the date of diagnosis, indicating that a proportion of dogs, especially those with early cancer stage, can benefit from surgery.

Importantly, the findings suggest that early euthanasia may be skewing perceptions of prognosis. This highlights the need for careful communication and support at diagnosis, as assumptions about prognosis could influence outcomes more than previously recognised.

Other key findings:

• While the MST across all cases was 9 days, the study found a survival range of up to nearly 5 years (1,789 days).
• Dogs with cutaneous haemangiosarcoma had an MST of 119 days, significantly longer than those with internal tumours like splenic hemangiosarcoma (4 days).
• The one-year survival rate for cutaneous haemangiosarcoma was 43.2% and 16% for splenic.
• Dogs with cardiac or hepatic haemangiosarcoma had the lowest MST at 0 days for both. The one-year survival rate for patients with tumours in these locations was 3% and 3.9%, respectively.
• Dogs with that received surgical treatment and had smaller tumours were both associated with better outcomes.

Dr Sandra Guillen, Lecturer in Veterinary Oncology at the RVC, and author of the paper, said:“This study sheds light on the outcomes of canine haemangiosarcoma in the first opinion practice setting and challenges long-held assumptions regarding this cancer. By revealing that some dogs, particularly those with cutaneous forms or who undergo surgery, can live longer, it encourages us to move beyond a one-size-fits-all approach. It highlights the importance of open client dialogue, even in the face of a difficult diagnosis."

Dr Collette Taylor, canine cancer epidemiologist at the Royal Veterinary College, and lead author of the paper said:  “Our work here identifies a short survival time for dogs diagnosed with haemangiosarcoma in first opinion clinics in the UK. As most research for this cancer has focused on referral or specialist veterinary centre populations, these figures provide UK first opinion vets with the necessary data for contextualised care discussions when dog owners are faced with this much dreaded diagnosis.“Exploring early euthanasia and its impact on survival times is an important next step for haemangiosarcoma research.”

The study was funded by the Morris Animal Foundation.

Leading independent retailer association Bira has responded to the latest ONS crime figures showing shoplifting has increased by 20% to 530,643 offences - the highest figure since current police recording practices began.

The British Independent Retailers Association (Bira), which represents over 6,000 independent businesses across the UK, has said these figures reflect the growing challenge facing retailers.

Andrew Goodacre, Bira CEO, said: "We are disappointed to see these figures reach such concerning levels, though they sadly reflect the daily reality our members face on Britain's high streets. These statistics support what independent retailers have been telling us - that retail crime continues to be a significant challenge affecting businesses and communities alike.

"Whilst we recognise that the higher numbers partly reflect improved reporting by retailers, we believe this still represents only the tip of the iceberg, with many incidents continuing to go unreported. The problem is clearly getting worse and requires urgent, sustained action.

"We welcome the Government's Summer Blitz campaign and the commitment to increase neighbourhood policing officers. These are positive steps that demonstrate recognition of the issue. However, more needs to be done to address this crime effectively.

"Independent retailers are investing millions of pounds in security measures to deter criminals, but we need to see meaningful action taken against perpetrators when they are caught. A fast-track court process would send a clear message that retail crime will not be tolerated. All too often, criminals are left waiting extended periods before appearing in court, free to continue targeting the very streets they are stealing from."

Home Secretary Yvette Cooper said: "Serious violence has fallen, including the first falls in knife crime for four years, and overall charge rates are rising so more criminals are finally facing justice. That is welcome progress. But the four-year increase in shop theft and street crime reflects the decimation of neighbourhood policing over the past decade. That is why as part of our Plan for Change, this summer our new Neighbourhood Policing Guarantee means over 500 town centres are getting extra neighbourhood patrols and action on town centre crime, and we are delivering the first 3,000 increase in neighbourhood officers and PCSOs in communities by next spring."

Mr Goodacre said that Bira will continue to work constructively with the Home Office and other stakeholders to find solutions that protect our members and help revitalise Britain's high streets.

He added: "Independent retailers are the backbone of our communities, and they deserve better protection from those who would undermine their livelihoods."

Bira supports, advises and lobbies on behalf of all independent businesses in the UK, from local DIY and hardware stores to health stores, cafes and eateries, fashion retailers, department stores, electrical shops, cycle retailers and more.

Two new studies from the Royal Veterinary College have revealed widespread public misunderstanding about the importation of puppies from countries within the European Union. With growing concern about the scale and impact of this trade, including puppy welfare and illegal imports, the research highlights the need for greater education and policy change to tackle the growing risks.

The relatively unregulated import trade of puppies presents many possible risks, including welfare implications for puppies and breeding dogs, and risk of diseases for both humans and canines, which are compounded by a continuous high demand for puppies in the UK market. Currently, approximately 950,000 puppies are estimated to be needed to meet UK customer demand each year, with only 20 per cent thought to come from registered domestic breeders. This high demand for puppies in the UK is promoting illegal puppy importation, ranking as the third most lucrative crime in the EU.

Puppies born into the illegal puppy trade are more likely to come from low-welfare breeding establishments, greatly increasing their risk of health and behavioural challenges. Additionally, there is a risk of imported dogs carrying “exotic” diseases such as Brucella canis, Leishmania infantum and even rabies, presenting a threat to the health of canine and human populations in the UK.  This is of concern given a recent report (National Audit Office, June 2025) highlighted significant gaps in the UK’s preparedness for animal disease outbreaks.

These studies come as the Animal Welfare (Import of Dogs, Cats and Ferrets) Bill has just had its third reading in the House of Commons and will now be debated in the House of Lords. If passed, the legislation will aim to tackle unethical and illegal importation of dogs by prohibiting the import of puppies under six months of age, heavily pregnant animals and dogs subjected to ear cropping or tail docking. The research findings from both studies emphasise that such legal measures are important but must be accompanied by public education efforts to ensure potential owners understand the risks and responsibilities involved in purchasing imported pets.

The first of the new RVC studies surveyed over 7,000 UK residents - primarily current dog owners - to assess public knowledge of EU Pet Passports, the legal requirements for importing puppies, and the disease risks associated with puppy movement across borders. Results revealed major knowledge gaps, including confusion about transport methods, legal importation age, and awareness of dangerous diseases such as rabies and leishmaniasis.

Other key findings include:

• Only 30% knew that EU Pet Passports can no longer be issued in the UK following Brexit.
• Over 50% were not confident that an 8-week-old EU-born puppy must be illegally imported; the minimum legal age is 15 weeks.
• 13% incorrectly thought that an EU Pet Passport means that a puppy has been tested for infectious diseases, with a further 40% unsure.
• Awareness of exotic diseases that could potentially enter the UK was found to be poor: nearly 1% hadn’t heard of rabies, and 35% were unsure if they had heard of Brucella canis, which can cause infertility in dogs and illness in humans.
• Respondents’ knowledge about the disease risks to dogs was typically much better than their awareness of the disease risks to people
• Respectively, only 89% and 56% knew rabies and Brucella canis can infect humans as well as dogs.

The second new RVC study examined people’s attitudes and perceptions of the risks and benefits to puppies of being imported from Romania to the UK for sale (one of the most common countries from which puppies and dogs are imported to the UK), and the risks and benefits to UK-based owners of purchasing a puppy imported from Romania. Analysis of 4,000 responses from UK residents to an online survey showed that:

• Almost 70% of participants believed that the benefits of buying an EU-born puppy were no different to buying a UK-bred puppy.
• Over 20% of participants felt that buying an imported puppy could make an owner feel good for “rescuing” them (despite being commercially sold).
• Only 40% recognised that an imported puppy may be more challenging to own than one bred in a high-welfare UK home. Under 20% considered any risks to humans of disease or infection from an imported puppy.

When considering risks and benefits to the puppy from being imported:

• Approximately 65% of those who identified any risks for puppies listed only one risk, suggesting limited awareness of array of health and welfare concerns associated with this trade.
• Only 50% mentioned the welfare impact of the puppy's journey across Europe to the UK.
• Only 2% considered that an imported puppy might not find a suitable home in the UK.

Dr Rowena Packer, Senior Lecturer in Companion Behaviour and Welfare Science, and senior author on both papers, said:“The UK is considered a nation of dog lovers; however, our insatiable desire for puppies cannot currently be met by domestic supply from UK breeders, which has encouraged illegal importation pathways to open to meet this demand. Our results indicate that the UK public’s lack of awareness on key issues related to puppy importation have likely led to many well-meaning buyers sleepwalking into supporting the illegal puppy trade. Although the introduction of a ban on puppy imports under six months old is encouraging, any enforcement measures need to be backed up by changes to puppy buyer awareness and behaviour. We would urge any potential puppy buyer to scrutinise all individuals offering puppies for sale or ‘rescue’, ask questions of the seller about a puppy’s origins, and to walk away if they have any concerns. Whilst buying an imported puppy to ‘rescue’ it may feel like the right thing to do, unfortunately this only proliferates the trade putting many more puppies at risk.”

Dr Zoe Belshaw, veterinary specialist, and first author on both papers, said:“This is the first large-scale study to assess UK residents’ knowledge and attitudes towards imported puppies. We found worrying knowledge gaps related to EU Pet Passports, building on our previous research which identified that 10% of puppies bought in the UK during the COVID-19 pandemic had a Pet Passport at purchase. These findings suggest that UK residents may be inadvertently purchasing puppies born abroad thinking they are UK-bred. Furthermore, even those who know or suspect their puppy has originated overseas may underestimate the range of risks associated with owning one. Puppies born overseas may carry diseases which can infect both people and other dogs, yet many respondents to this survey were unaware of these diseases. Our findings suggest that much more needs to be done to educate the UK public about exotic disease risks.”

Danny Chambers MP who introduced the Animal Welfare (Import of Dogs, Cats and Ferrets) Bill said:“As a vet and an MP, I’ve seen firsthand the heartache experienced by families who unknowingly bring home sick or traumatised animals. These important studies from the Royal Veterinary College expose a dangerous lack of public awareness around puppy imports and the very real threats they pose: from serious animal welfare concerns to the public health risk of introducing diseases like rabies and Brucella canis into the UK.“While legislation like my Puppy Smuggling Bill is vital to closing loopholes exploited by unscrupulous traders, these findings highlight that laws alone aren’t enough. We urgently need a public education campaign to ensure potential dog owners understand the risks of buying imported or low-welfare puppies and the importance of choosing responsibly. Protecting animal welfare and public health must go hand in hand.”

PetProov, a Chorley-based startup which uses anti-fraud technology to combat illegal and unethical practices within the pet sector, has recently closed a six-figure angel investment round.

The investment came from a sole angel investor, James Butcher, a serial entrepreneur and business consultant based in the North West. James is also one of Lancashire’s Fhunded Angels, a community of private investors looking specifically for early-stage and high growth investment opportunities in the county.

PetProov, which was co-founded by Garry Clarke and Kate Margolis in 2023, has developed a range of digital tools which identify potential pet scams. These include non-existent animals being listed on websites, pets being sold with undisclosed health problems, misleading descriptions of breeds, and falsified pedigree histories.

To tackle such activities, Petproov has developed a robust, multi-layered vetting system. Verification processes, including government-grade ID checks, biometric security, and financial background analysis, are cross-referenced to generate a risk rating of the pet seller. By using the PetProov app, and for a small fee, customers can quickly and easily access such risk ratings, and make an informed decision before moving forward with any purchase.

Petproov’s AI-driven technology can further be utilised by breeders and pet listing sites to identify potentially fraudulent owners, while animal shelters can apply the same checks to screen-out unsuitable adopters.

The company – which also has brokered commercial partnerships with several leading pet businesses partners including Beco, Napo, Scooch, and Maven – will use the angel investment to meet increasing demand for anti-fraud interventions across the UK’s pet sector.

Garry Clarke, PetProov co-founder and CPO, said: “Despite securing investment from several angels last year, we were still seeking additional funding to help us take PetProov to the next level. I also really wanted to keep the business rooted in Lancashire, so I contacted Chorley Council to see if there were any regional support initiatives for startups seeking finance.

“They introduced me to Rory Southworth, from Lancashire County Council’s Fhunded programme, who helped get our proposition in front of the Fhunded Angels, including James. He immediately grasped the magnitude of the problem we’re addressing, and quickly came on board with the remaining funds we were seeking.

“James’ investment provided the final commitment we needed to complete a six-figure round and begin scaling operations. With this funding, we can accelerate the roll-out of the PetProov service, helping us to empower more customers and breeders to tackle the issue of fraudsters and scammers operating throughout the pet market.”

Fhunded Angel James Butcher said: “Fraudulent activities are massively on the rise within pet retail, but a lack of regulation means thousands of people are being scammed without any real recourse to the law. PetProov offers an effective and affordable solution to this problem, and with around one in three listings on pet websites believed to be fake or misleading, the growth potential for the service is immense.

“Both Garry and Kate have previously worked in industries where online fraud is rife, and have proven expertise in the use of sophisticated technologies to combat the problem. That, combined with their passion and commitment to eradicating criminal behaviour and unethical practices from across the pet industry, and supporting animal welfare in the process, made my decision to invest very easy.

“In my view, what the Fhunded Angels programme is doing to actively connect founders with experienced entrepreneurs and investors is not only vital for young businesses like PetProov, but also good for the region’s economy as a whole.”

James’ backing of PetProov is the first investment to come through the Fhunded Angels cohort since the initiative was launched earlier this year. Developed by Lancashire County Council (LCC) as part of a broader early-stage finance support strategy, Fhunded Angels is thought to be the biggest regional angel network in the UK managed by a local authority.

Councillor Brian Moore, Cabinet Member for Economic Development and Growth at Lancashire County Council, said: “Helping ambitious local companies like PetProov to scale up is exactly what Fhunded Angels was set up to do. Their introduction to the Fhunded programme via Chorley Council also demonstrates how the county’s wider business support provision is both joined up and effective.”

Rob Binns, chair of Lancashire’s Early-Stage Investment Board, which oversees LCC’s Fhunded programme, said: “The fact Garry and Kate were able to raise the final tranche of angel investment they required without going outside the county is a testament to the impact of our new angel network. I’m also proud that an innovative tech business which aims to protect the public from scams and rip-offs is set to thrive thanks to Lancashire’s investor community.”

Sarah Jones, founder of the #DogsInYellow campaign and My Anxious Dog, has issued a public response following guidance from the Kennel Club, advising against the attendance of dogs wearing yellow at licensed canine events.

In its statement, the Kennel Club reminds handlers that they are fully responsible for their dog’s behaviour and welfare and advises that dogs wearing yellow – to indicate anxiety, fear, or the need for space – are not recommended for participation. The guidance suggests these dogs may not be suitable for high-energy, competitive environments and warns that the use of yellow does not mitigate risk or shift responsibility to others.

But for Sarah, this approach risks stigmatising both dogs and owners who are already taking proactive steps to ensure safety and well-being.

“Yellow isn’t about making excuses – it’s about communication,” she says. “Just as the sunflower lanyard helps others recognise hidden disabilities in people, yellow helps the public understand that a dog may need a little space. It’s a simple, respectful way to prevent incidents before they happen.”

Sarah draws important parallels to how we treat humans with mental health needs or neurodivergent conditions:

“We don’t exclude people with PTSD, postnatal depression, autism, or ADHD from everyday experiences because they need support or space. We show compassion. We adapt. Why should it be different for our dogs?”

Her campaign, #DogsInYellow, was inspired by her own dog, Bella – a cocker spaniel who developed anxiety and reactivity after a traumatic start in life. Through the campaign, Sarah Jones has helped thousands of dog owners feel seen, while promoting responsible handling and public awareness.

“Many dogs who wear yellow can safely attend events – with the right planning, spacing, and understanding. To suggest that these dogs don’t belong, simply because of the colour they wear, sends the wrong message. Needing help shouldn’t mean exclusion.”

Sarah is calling on the Kennel Club and the wider dog community to embrace a more inclusive approach – one that balances safety with empathy and reflects the real experiences of modern dog ownership.

“Awareness isn’t a loophole. It’s a lifeline. And no one – human or dog – should be shut out for needing a little extra space.”

Click here to see the Kennel Club’s advisory document relating to management of dogs at its events.

Cloverleaf will be celebrating in style at PATS 2025 as it marks 40 years of dedicated service to the aquatics industry this year.

The Pet & Aquatics Trade Show takes place at the NEC Birmingham on 28-30 September 2025, where the Essex-based company will be showcasing its product ranges on stand L40/M39 in the Aquatics Zone. 

Since its launch the popular brand has become a trusted name among pond and aquarium hobbyists, fish breeders, landscapers, and aquatic enthusiasts throughout the UK and around the world.

The journey began 40 years ago with the creation of the iconic Cloverleaf shaped filters, an innovation that not only shaped the company name but also laid the foundation for its reputation as a pioneer in aquatic solutions. Over the decades, the business has expanded and evolved, becoming a renowned designer and developer of water treatments for both indoor and outdoor aquatic environments.

Cloverleaf’s specialist fish foods are formulated with high-quality ingredients to promote optimal health and growth in all species of fish, whether kept in ponds or aquariums. Alongside this, its targeted water treatments and medications are trusted for their effectiveness in managing a wide range of aquatic health conditions.

“Cloverleaf’s strength lies in our commitment to development, quality, design, and customer support,” says CEO John Roberts. “Our long-standing team, including several family members, brings decades of industry knowledge and hands-on experience to everything we do. This continuity provides our customers with confidence in our products and trust in our advice.

“We are especially proud of our UK-based Help Desk, located at our Essex headquarters. This direct line of support is a unique benefit for both retailers and end users that sets Cloverleaf apart from others in the market.

“Cloverleaf had a hugely successful PATS show in 2024 and we were thrilled to take home the outdoor new product showcase winner with ‘All Season Blanket Answer’ – a revolutionary treatment for blanket weed that’s effective all year round.

“Even better, the event also brought in new customers who placed their first pre-season orders, setting the stage for a strong year.

“A big thank you to everyone who visited our stand in 2024, and we look forward to reconnecting with you at the 2025 show. We will be unveiling our latest showcase product for 2025, which we have successfully developed and tested over the past year. Could it be our next award-winner? We can’t wait to share it with you.”

Here’s to 40 years of excellence – and the exciting future ahead!

For more information about all Cloverleaf products visit https://cloverleaf.uk.net

An online petition calling for better regulation of pet rescues and welfare centres has been launched.

‘No To Rogue Rescues’ is seeking 100,000 signatures to the petition, forcing a debate in Parliament on the need for licensing and regulation of dog and cat rescues to protect animal welfare.

The campaign, supported by the UK's largest lost and found dog service DogLost, says that many animal rescues across the UK do incredible work – but not all of them are held to the same standards.

There is no clear legal regulation for rescues, which leaves the door open for poor practices, neglect and irresponsible breeding.

The petition, which can be found at https://petition.parliament.uk/petitions/718660, has so far been signed by nearly 57,000 people.