Pedigree Wholesale has launched four exciting new toy ranges from its exclusive brand, All For Paws, further strengthening its pet toy portfolio. 

The expansion includes two exciting dog ranges and two engaging cat ranges, designed to capture consumer interest and encourage repeat purchases.

The new collections: Titan Gnaw, Catoon, Vintage Cat, and Zootex each feature a distinct theme, combining creative design with functionality to meet the evolving needs of modern pet owners and their pets.

The Titan Gnaw range focuses on durability and strength, offering robust toys tailored for dogs that love to chew. Built with long-lasting materials, this collection is ideal for pet owners seeking reliable, heavy-duty play solutions.

Bringing a playful and imaginative twist, the Catoon range introduces character-driven designs that stand out on shelves and appeal to a broad customer base. These toys blend fun aesthetics with interactive features to keep dogs engaged.

The Vintage Cat range delivers a stylish, retro-inspired collection of toys that combine classic design with modern play value. This range is crafted to appeal to design-conscious pet owners while stimulating natural hunting instincts in cats.

Completing the launch, the Zootex range offers a vibrant and diverse selection of dog toys inspired by animals and nature. With eye-catching designs and varied textures, this range encourages active play and exploration.

Each range includes multiple toys, providing retailers with strong merchandising opportunities and encouraging consumers to “collect them all.” This approach supports repeat purchasing behaviour and helps drive incremental sales in-store and online.

With these new additions, Pedigree Wholesale continues to demonstrate its commitment to delivering exclusive, trend-led products that support retailers in growing their pet categories.

All four ranges can be ordered online at petproducts.co.uk or through the Pedigree Wholesale mobile app. Customers can contact their Pedigree Wholesale Representatives for more information and pricing.