To cater for the growing international interest in this year’s exhibition, PATS’ official website is now available in five different languages, including English.
Buyers across Europe and beyond can now access www.patshow.co.uk in French, Italian, German, and Spanish.
The Pet & Aquatics Trade Show takes place at its new home – Hall 1 of the NEC, The UK’s National Exhibition Centre, Birmingham – from Sunday, 28th September to Tuesday, 30th September with the exhibition showcasing new products from more than 400 brands.
“International interest in PATS is growing fast, especially following the decision to move the exhibition to the NEC so we wanted to reflect that by providing a website that has different language options,” said event director Gordon Thomas.
In a further move to boost interest with international buyers, Gordon will be travelling to Bologna in Italy to exhibit in the British Pavilion at Zoomark on 5-7 May 2025, where he will be giving a talk on ‘The importance of the UK pet and aquatics market’.
A further initiative to drive PATS footfall involves an exciting collaboration with Zoomark and CIPS, the international trade exhibitions, with joint marketing and promotional activity across all three shows. PATS has also agreed comprehensive marketing campaigns in leading European pet trade magazines in the lead up to this year’s show.
With its proximity to Birmingham airport, the NEC is an ideal location for international visitors, with over 200 flights per day. There is a good choice of hotels in the area to fit all budgets, and a wide range of purpose-built catering facilities to suit all tastes.
Registration for visitors is now open on the PATS website www.patshow.co.uk so all pet retailers and buyers can now sign up for their free show entry. Below are the links for the different languages available:
PATS 2025 is also being staged alongside BETA International, the leading equestrian trade show taking place in Hall 2 at the NEC on Sunday, 28th September and Monday, 29th September 2025. It means that retailers and buyers will be able to visit both shows, and to make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.
