In This Issue
Prefera acquires alternative protein petfood brand
New trade association launches to champion pet professionals and animal welfare
Entries now open for UK PetQuip Awards 2025
Jollyes fundraises for retired service animals charity
British companies head off for Zoomark exhibition
BeLoved Pet Products: Grooming, Wellness & Lifestyle Products, Inspired by Nature, Trusted by Retailers
New centralised pet database receives industry expertise
Karnlea makes splash with new doggie dental supplement
Major brand refresh for Benyfit Natural
Doodlebone launches Doodlecat range of accessories
The PATS website now available in five languages
PATS New Product Award winner set to hit the shelves
Wilsons expands cold pressed range for puppies
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Last Chance to Win a Trip to Las Vegas with TropiClean
Years.com relaunches Wagyu Steak Lasagne for dogs after selling out within hours
Tuft App announces exclusive launch for pet groomers
The best of last edition of Pet Trade Xtra
Pedigree Wholesale announces sad news of the death of co-founder Terry Brown
Totally Natural Pet Products rebranded as DIBO
Record entry for Innovation of the Year Award
Jollyes removes small animals from stores
Dog Rocks: Award-winning, profitable, great margins and proven for your customers
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Years.com relaunches Wagyu Steak Lasagne for dogs after selling out within hours

 

Fresh dog food brand Years.com has unveiled a new addition to its limited edition ‘Chef’s Collection’ – a luxurious Wagyu Steak Lasagne. 

 

This premium quality dish features slow-braised Wagyu beef ragu, layered between hand-crafted yuca pasta sheets and topped with a creamy goat’s cheese béchamel sauce.

 

The meal is grain and legume free, as well as gluten free, making it suitable for even the most sensitive of stomachs. 

 

Created using luxury ingredients, the limited edition dish has been crafted by Years’ Head Chef Luke Alkemade, whose impressive culinary background includes Michelin star restaurants, luxury yachts and product development for Charlie Bigham’s and M&S.

 

The Years.com team work alongside veterinary nutritionists to provide 100% nutritionally complete meals for dogs at every stage of life, giving four-legged friends the nutrition they need and the luxury they deserve.

 

Like all Years.com meals, the lasagne is carefully created by Years’ chefs at their Nottingham kitchen using a gentle steam cooking process and packed with fresh whole food ingredients and prime cuts of meat to support health and longevity. 

 

Demand for the meal is expected to be high following the huge success of Years’ first ‘Chef’s Collection’ release - King Prawn & Giant Squid Paella - which sold out within 72 hours. 

 

Only a limited number of Wagyu Steak Lasagne meals have been made and meals are available to buy online for £6.95 each - https://www.years.com/pages/chefs-collection 

 

Years.com’s CEO Darren Beale said: “After the overwhelming response to our first Chef’s Collection dish, the bar had to be raised for our second release and we’ve done just that with our Wagyu Steak Lasagne.

 

“Dogs deserve the very best but this meal isn’t just a novelty - our aim is to give you more years with your dog through elevated canine dining and meals that provide dogs with quality ingredients that are supported by expert nutritional advice. 

 

“Our hand-crafted yuca pasta sheets are a game changer in canine cuisine, and while using yuca might seem unexpected, it's the perfect gluten & grain-free alternative for dogs. 

 

“Wagyu brings a level of decadence that is rarely seen in dog food - but it's time pets got to experience the same culinary delights their owners get to.”

 

Years.com creates a personalised nutrition system for your dog with fresh wholefood meals that you can store in your cupboard, making it perfect for those who struggle with freezer space or love to travel with their dog. Each delivery also includes Breed Health+, which is designed to support different dog breeds.

Years' mission is to give dog owners more years together with their dog through good canine nutrition. This aspiration is supported by independent consultant Dr. Mike Davies BVetMed CertVR CertSAO FRCVS, RCVS Specialist in Small Animal Clinical Nutrition.   

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