In This Issue
Pet Industry Awards now open for entries
Large independent pet store changes ownership
Attract wild birds with plenty of water, says Honeyfield’s
GA Pet Food Partners hosts premier industry event
Last chance to enter the PetQuip Awards
Picture special from award-winning brand's new store
Vale Pet Foods to take raw food manufacturing in-house
Jollyes launches ‘Wash and Go Wednesdays’ in 10 stores
Henry Bell celebrates landmark anniversary
Get your own copy of Pet Trade Xtra
South coast pet shop set to close next month
BVA speaks to BBC amid reports of rising vet costs impacting animal welfare
The Royal Veterinary College and Mayhew join forces to advance animal welfare in shelter medicine
Retailers welcome digital parking platform
Government changes to rental reforms a dog's dinner, says landlords' association
The best of last edition of Pet Trade Xtra
National Pet Shop Day gains pace as sign-ups more than double for 2025
Private equity firm to acquire MPM Products
Pet industry leaders launch pet grooming guidelines
Pickles Pet Pantry wins European innovation award
It’s The Dog's brings human-grade reassurance to treats aisle
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Attract wild birds with plenty of water, says Honeyfield’s
Pet Trade Xtra Promotion

 

As the hot summer continues Honeyfield’s resident wild bird expert and head of sales Simon Smethurst is sharing tips for your wild bird-loving customers on how the provision of plenty of water sources, as well as food, should attract even more birds to the garden.

 

Water is vital for survival but is also critical for feather quality. Regular bathing is essential to all species of bird, especially during the breeding season when parent birds are more likely to foul their feathers with chick faeces and general soiling at the nest site.

 

“Very few bird feeders also supply fresh water said Simon. “This means your customers must ensure they provide water for them. Birds very quickly learn where water sources are within their territories. Some of these sites are found whilst on their normal feeding routines, and some are learned from following the behaviour of other species. Providing several water sources is a great way of attracting even more wild birds into the garden.”

 

Different bird species have their own preferences when it comes to taking a drink. Some may be blatant and drink from an open bird bath while others are very secretive and prefer to drink under cover.

 

Simon suggests providing 4-5 open water sources in the garden and offers the following tips for your customers:

  • Bird bath in open view from the house (Pigeons, Jackdaws, Starlings, Sparrows). 
  • Water tray attached to the feeding station (Tits, Finches, Nuthatch). 
  • Ceramic flower pot tray on the roof of a shed (attracts the widest variety overall including the local Sparrowhawk).
  • Plastic flower pot trays under bushes and behind the greenhouse (Blackbird, Thrushes, Robin, Dunnock, Wren).
  • Keeping water stations clean and regularly topped up.
  • Baby sterilising fluids are ideal for cleaning bird drinking stations!

“If birds are unable to locate water in neighbouring gardens where they actually might be feeding, they very quickly learn where to find water elsewhere,” said Simon. “The result is that your customers will have more visiting birds. Water is not only the source of life, it also brings in the birds!”

 

Honeyfield’s offers an exceptional range of wild bird feeds designed to support wildlife throughout the changing seasons. From high-energy sunflower hearts and nutritious seed mixes to suet treats and mealworms, there’s a feed for every species and dietary requirement. The range is competitively priced for consumers to be able to feed the best, while retailers can benefit from good margin structures and introductory stocking incentives.

 

To find out more about the Honeyfield’s range visit: https://www.honeyfieldswildbird.co.uk/

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