In This Issue
Team of experts aim to shape future of pet nutrition
The PetFellas announces strategic partnership with Boost Pet UK
Earth Animal partners with The PetFellas
Online pet retailer boosts next-day delivery offering
Pet Remedy launches UK charity partners map
New treats designed to change way dogs are rewarded 
Top canine experts unite for groundbreaking event
WildWash announces new charity partnership with Nowzad
Start grooming career with industry-recognised training
Owners spend £37 each on festive gifts for their pets
Pet smuggling crackdown with new law
Waita Pets introduces new treats range
Trinkety Paws introduces Xmas range of collars and leads
Henry Wag unveils new red waterproof coat
LitPet hosts networking event for pet owners
Get your own copy of Pet Trade Xtra
3 million pet owners to spend more on pets than any other family member this Christmas
Online dog school community explodes in popularity
Independent retailers face 'perfect storm' of cost pressures
RVC launches new treatment option for dogs with common heart condition
Two new Jollyes stores opened last week
The best of last edition of Pet Trade Xtra
‘World’s first pet brand’ becomes modern-day hit
‘Urgent action’ needed to turn around retailer's fortunes
Arden Grange unveils its biggest-ever brand update
Rebranded Kennel Club welcomes all dog breeds
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LitPet hosts networking event for pet owners

 

Traditional Chinese herbal medicine supplement company LitPet joined forces with Yap Yap Dog – the largest dog community in London – to host a Christmas gathering for pet owners at The Ministry in London.

 

The much anticipated ‘Winter Woof’ event celebrated the joy of pets and the power of natural care. It brought together pet lovers, industry professionals, and leading pet brands for a weekend full of wagging tails and positive energy. 

 

Guests at the event were treated to free samples of Litpet’s new Meaty Mix, a Santa photobooth and lots of fun and games for pets and their owners.

 

Stephen Hu, founder of LitPet, said: “Our main focus in participating in Winter Woof was brand awareness — introducing more pet parents to our natural supplements and herbal treats, and sharing our passion for healthy, happy pets. 

 

“We’re excited to announce that during the event, we welcomed 50 new followers to the LitPet community!   Every new connection strengthens our mission to support pets’ well-being through nature-led care. 

 

“A special thank you to our amazing partner, Keefy Yap, founder of Yap Yap Dog and organiser of networking events for pet owners across London. Building and engaging our CRM community is what LitPet does best, and collaborations like this truly make our pack stronger. 

 

“LitPet remains dedicated to expanding its community and continuing to promote natural, sustainable pet care. We’re incredibly grateful to everyone who stopped by our stand, supported our brand, and shared their pet stories with us.

 

“As we look forward to an exciting year ahead, one thing is certain — our tails are wagging for what’s to come in 2026!”

 

LitPet is an exciting new development in pet supplements based on traditional Chinese medicine. The brand won the Best New Business at the PetQuip Awards 2025, and its Pawsitive Calming Power won Silver for Best New Health Product.

 

For further information visit: www.litpet.co/en-uk

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