Research commissioned by the insurer MORE TH>N has unveiled that the average household cat or dog smokes the equivalent of 3,285 cigarettes per year, through passive smoking.

Launched in conjunction with the Stoptober campaign, the research found that smokers who own pets smoke an average of nine cigarettes in their home each day despite the majority knowing their habit could be harmful to their pets.

Vaping is seen by many official bodies to be the leading quitting aid for smokers wishing to kick the habit. It is estimated that cigarette smoking is responsible for 100,000 deaths in the UK each year. As a quitting aid, Public Health England cite that vapes are 95% safer than cigarettes, providing a viable solution to improve the health of smokers and smokers' pets alike this October.

Simon Manthorpe, CEO of Vapemate, one of the UK's leading e-liquid and vape producers, has commented on his own personal experience with vaping as a quitting aid:

"Smoking is a £6bn strain on the NHS and is the main cause of 80-90% of small cell and non-small cell lung cancers, demonstrating the cost of smoking in our society. Furthermore, an ever-increasing body of research continues to serve as a reminder to the nation of the dangers of smoking on our and our loved one's health. Solutions such as vaping can relieve both the financial strain of tobacco addiction, but can also serve as an aid to help rid the nation of one of our deadliest vices.

"My health has seen a marked improvement since I started using vapes as a quitting aid, and I would recommend responsible uses of vaping to anyone looking to quit smoking this Stoptober. If we could eliminate smoking then not only could we save huge amounts of lives in the UK, but we would improve the wellbeing of our furry friends; who ultimately provide huge boosts for our wellbeing too."