A national accounts manager for a pet food supplier is now turning to a career in retailing with the opening of his own pet store.

James Kinge will open the doors to Mutt and Co in Norwich for the first time on Saturday (April 1). And to celebrate, the first 100 people through the door will receive a goodie bag and the first person to spend £100 will get a bottle of champagne. He will also be offering 10% off all treats during the day.

Having worked for Natures Menu, James is a firm believer in raw pet food so his new store will be well stocked with natural products.

The ribbon ceremony will take place at 9.15am.