The number of UK pet owners buying presents for their pets has almost tripled in the past 12 months, and Christmas jumpers, pyjamas and festive treats, such as Pawsecco, are top of the Christmas list this year, with sales up year-on-year.

Pets at Home says it has sold over 10% more Christmas dog toys, 20% more Christmas cat toys and 5% more advent calendars compared to last year. Over 90,000 advent calendars for dogs have been sold this festive season.

Novelty outfits have exceeded Pets at Home’s sales expectations, such as the Christmas Turkey Dog Hat (sales 47% higher than expected), Snowman Dog Jumper (sales 20% higher than expected) and Christmas Hoodie (sales 30% higher than expected.

Pawsecco has emerged as a top trend in 2017, seeing exponential growth as humans enjoy a tipple whilst their pet enjoys a drop of this herbal tonic with their Christmas dinner.

And pets don’t need to miss out on festive treats, with 17,000 mince pie dog treats sold this Christmas.

Five times more more customers have been searching for dog onesies on the Pets at Home website and pet pyjamas have also been flying off the shelves, with the retailer selling 4,000 sets - 14% more than expected.

Lisa Miao, Commercial Director at Pets at Home, said: “We’ve seen a massive uplift in pet Christmas jumpers sold over the past few years, and the humanisation trend continues to grow as owners seek to treat their beloved pets to other festive family favourites such as Christmas pyjamas, mince pies and even Pawsecco.

"It looks like pets across the UK will be having a fantastic Christmas this year!”