In This Issue
Pets at Home produces rap-themed video to advertise flea treatment
Pet product wholesaler Bestpets launches new app
Bring Your Dog To Work Day 21st June – top pet care brands taking part in Britain’s best day out for dogs
Tips for a ‘barking’ Bring Your Dog To Work Day
Webbox undertakes major rebrand
Classic car rally calls in at Inspired Pet Nutrition
Wilsons Pet Food add Working Dog range to successful brand of Cold Pressed Dog Food
Collarways brings top American products to UK
International buyers lap up Cath Kidston pet range
HiLife unveils new packaging for natural pet food range
OATA joins Westminster committee inquiry to talk about invasive species
Collared Creatures launches 'on trend' Harris Tweed collars
Get your own copy of Pet Trade Xtra
Pet shop owner left devastated after theft of more than 20 snakes
Former sales director takes over as general manager of Mars Petcare UK
Managing Director of Poppy’s Picnic appointed Vice Chair of the PFMA Communications Committee
Chuckit! unveils the innovative FetchFlight
Oscar & Hooch celebrates 10th anniversary of Medical Detection Dog Charity
Hill's Pet Nutrition introduces Stews to Prescription Diet range
The best of the previous Pet Trade Xtra
Internet and changing shopping habits blamed for pet shop closure
Jollyes set to open new pet superstore
Yorkshire pet business launches UK first meaty birthday cake mix for dogs
Wilsons Pet Food appoints Dan Griffin as Head of Sales
Find out how Pet Trade Xtra can help to promote your business and products.

If you have a story for Pet Trade Xtra contact for all editorial matters.

Email to discuss advertising and sponsorship opportunities.
Oscar & Hooch celebrates 10th anniversary of Medical Detection Dog Charity


Oscar & Hooch recently celebrated the 10th anniversary of the Medical Detection Dog Charity by promoting their Black and Red Medical Detection collars and leads.


The company has been a partner to the charity since 2012 and continues to donate money to them by giving away 10% of the proceeds of the sale of these particular collars and leads. It also provides each qualified dog with their own Black and Red Medical Detection Signature collar and lead.


Medical Detection Dogs are trained to detect the odour of human disease. It is at the forefront of the research into the fight against cancer and helping people with life-threatening diseases. The Bio-Detection Dogs are trained to find the odour of diseases in samples such as urine and swabs.


The Medical Alert Assistance Dogs are trained to detect minute changes in an individual’s personal odour triggered by their disease and alert them to an impending medical event. The charity receives no government funding for the work they do and rely entirely on the generosity of donations from trusts and the public.  


The dogs are a mixture of breeds including Labradors and working spaniels and are chosen according to their ability and it generally takes 6-8 months for a dog to reach a good level of performance. All the bio-detection dogs live in homes as part of a caring family with fantastic volunteer fosterers, and lead normal, happy lives as pet dogs. They are dropped off in the morning and picked up in the evening from the centre in Great Horwood near Milton Keynes.


The fundamental training method is a reward based one using clicker training for all bio-detection work. Dogs are rewarded with a food treat or tennis ball play when they make an accurate assessment of the samples they are working on. It is hoped that in the future the dogs will be able to provide second line diagnostic support for cancers that are currently difficult to diagnose reliably, such as prostate cancer. The charity’s research will also inform and enable the development of electronic systems using the information that the dogs have told the researchers.


Claire Guest, CEO Medical Detection Dogs, said: “We are proud of the work of our dogs; their ability to detect human disease and save human lives is becoming better recognised every day. Partnering with Oscar & Hooch means our dogs wear a high quality lead and collar in colours that people now associate with our work. We are so grateful for the support of Oscar & Hooch in helping us to achieve our goals.”


Medical Alert Assistance Dogs are currently trained to assist people living with Type 1 diabetes, Addison’s, severe nut allergy, and PoTS. The charity also considers individuals with other life threatening conditions. Dogs are trained using samples collected from the client when they are experiencing an episode. The dogs are trained to identify the unique odours. The type of alert will vary depending on the needs of the client.


The total cost of training and placing a Medical Alert Assistance Dog is £29,000. The average annual cost of a bio detection dog project is approximately £150,000.


Elaine Steckler, Founder of Oscar & Hooch said: “At Oscar & Hooch we are very proud to be partners with Medical Detection Dogs. This fantastic charity work tirelessly in undertaking groundbreaking research and training medical assistance dogs, allowing them to identify dangerous health conditions with the people they live with.”


Style, comfort, practicality and durability are the hallmarks of the Oscar & Hooch brand. All collars and leads are machine washable and are handmade in luxury soft suedette made right here in the UK. 


Elaine Steckler from Oscar & Hooch along with Dr Claire Guest Co-Founder, CEO and Director of Operations of Medical Detection Dogs will be appearing on the award-winning The Queen Silvy Show in the USA on 23 July. The show which is broadcast on the Fishbowl network has a worldwide audience of 2.8 million listeners and goes on air at 5 pm UK time and is streamed online (grey stream)


For further information about Oscar & Hooch visit:

For further information on Medical Detection Dogs visit:

Facebook Twitter LinkedIn