In This Issue
Former sales manager leads management buyout of award-winning Huskaloo brand
PATS 2025 and BETA International offer retailers unrivalled sourcing opportunity
Campaign aimed at raising standards in pet industry
Rosewood Pet Products unveils strategic vision for 2026
Waita Natural Treats secures over 100 stockists in first year
Pet food brand launches first-ever TV advert
Pet businesses urged to unleash their potential
Henry Wag and Dewkes launch treat box collaboration
Peake Petcare to showcase world-famous Soothing Ear Cleaner at PATS
EzyDog celebrates 30 years with new product launches
Purina launches oyster reef ocean restoration project
Nova Dog Chews launches new functional supplements
International success for LitPet supplement company
Harvest set to launch new wild bird food ranges
Get your own copy of Pet Trade Xtra
Pets Choice acquires former Kennelpak brands
Edgard & Cooper creates unique pet calendar
Cat behaviourist takes centre stage at The Cat Show Live
Bira calls for fresh thinking from new ministers
The best of last edition of Pet Trade Xtra
New pet and aquatic centre costing £2m opens
Mud Daddy embarks on ambitious doggy daycare plan
Vital's campaign to drive sales and consumer confidence
The Buffalo Co. agrees exclusive partnership with DECCO
Henry Bell transforms centre's wild bird care category
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Edgard & Cooper creates unique pet calendar
 

Pet food company Edgard & Cooper has created a unique pet calendar with the aim of spreading a bit of joy and giving owners an excuse to celebrate with their animals.

 

The pet holiday calendar features days of reflection (Chew Toy Remembrance Day), famous milestones (The Terrifying Vacuum Tragedy of 1899, which marked the first vacuum cleaner patent) and of course, religious celebrations (St. Bernard’s Day, the holiest day of the year).

 

And with millions of pets not knowing their exact date of birth – which makes organising birthday parties difficult – the pets of the world decided every 15 September should be a Celebration of the Unknown Birthday. 

 

“I always assumed there were things my dog Cooper wasn’t telling me,” said Louis Chalabi, co-founder of Belgian-based Edgard & Cooper. “I just didn’t realise how many secrets he held.

 

“There’s Small Stick Appreciation Day in November, and April is the social highlight of the dog calendar, with The Ball Ball. “The planning has already started for 2026,” says Chalabi. 

 

And unlike the human calendar, which starts in January, the pet calendar begins in March on the first day of spring. “The cats call it equinox,” informed Chalabi.

 

The new year is marked with Fishmas, a day that all cats eat fish. To make the day extra special, cats are supposed to refrain from eating fish on Fishmas Eve.

 

While the pet holiday calendar isn’t for humans, knowing the holidays gives people more reasons to celebrate with their pets. “Co-Dependence Day is on 1 July,” Chalabi pointed out. “Next year, Cooper’s insisting we wear matching shirts.”

 

Edgard & Cooper is calling on independent retailers to mark special moments with owners with the aid of the complete pet holiday calendar, which can be found and downloaded here: pet-holiday-calendar.com

 

Facebook Twitter LinkedIn