In This Issue
Cotswold RAW prepares for £1m relocation
YuMOVE owner Lintbells sold to US pet health firm
Over 200 stores get set for National Pet Shop Day 
Pet industry mourns the sad passing of Pedigree Wholesale co-founder Derek Slater
CMA takes next step in vet services investigation
PetQuip launches UK group at Zoomark 2025
New Insect Oil creates buzz in wild bird feed sector
PAWD DRINKS supports National Pet Hydration Month
New research sheds light on health issues in pet rabbits
Pointer’s Dog Treasure Hunt comes to park near you
Get your own copy of Pet Trade Xtra
Ex-Pets at Home boss takes up CEO role at German firm Fressnapf
Fresh yet familiar face at CSJ
New Bira podcast gives voice to independent retailers
VETIQ introduces Serene Calming Portable Diffuser
The best of last edition of Pet Trade Xtra
PATS 2024 set for biggest-ever gathering of pet firms
National pet retail chain opens 103rd store
Pet store gears up to celebrate a decade in business
Nova Dog Chews launches new Yak Snack flavours
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PAWD DRINKS supports National Pet Hydration Month

 

Up-and-coming pet health supplement company, PAWD DRINKS is lending its support to National Pet Hydration Month which traditionally takes place in July each year and raises the awareness of proper hydration for our furry friends, specifically dogs.

 

Although the summer in the UK has been somewhat mild this year, The Met Office is forecasting a heat wave towards the end of July again so it is important to be aware of keeping your pets hydrated.

 

Just like humans, pets need plenty of water to maintain optimal health but this is often overlooked by pet parents and this can lead to health issues which can be easily avoided. Although we associate proper hydration in the warmer months, it is important all year round and dogs can become dehydrated even sitting by the fire in the winter or from their daily exercise.

 

Hydration is the process of providing adequate water to the body to ensure it functions properly, supporting digestion and nutrient absorption and regulating body temperature. Pets can suffer from severe health problems such as kidney and urinary tract issues if they become dehydrated. Signs of dehydration include lack of energy, dry gums, and loss of appetite. A well-hydrated dog should have a healthier skin and coat and reduced dryness and itchiness. Additionally, well-hydrated pets tend to have more energy and vitality.  Hydration can aid in weight management, as it helps pets feel fuller, potentially reducing overeating.

 

How much water you give your dog depends on its size, age, diet, and the climate they live in. Obviously larger dogs will require more water than smaller ones and an active dog will require more hydration. 

Pets fed on a dry food diet will need more water than those that eat wet food. This is because wet food contains more moisture than dry food, making it easier for pets to stay hydrated.

 

It is important to give a dog the right amount of water each day so that they do not become over- hydrated which can be equally as dangerous as being dehydrated so it is important to monitor a dog’s intake each day and make sure it is not drinking too much water from garden sprinklers, paddling pools etc. which are out in the summer months. When out and about take a bottle of water with you to give your dog, add water to their meals and always give your dog fresh clean water.

PAWD DRINKS is a new revolutionary and groundbreaking range of liquid health supplements, scientifically crafted to target the common health issues faced by our beloved dogs. These innovative products are the result of extensive research and development by world-leading animal nutritionists including Dr. Farshad Goodarzi Boroojeni and are veterinary-approved. Each formula has been carefully crafted to not only address specific health concerns but also contribute to the overall well-being of our four-legged friends.  PAWD DRINKS are pH neutral and contain no acidifiers or preservatives.

 

The drinks market for pets is relatively new but growing and PAWD DRINKS tackle a number of important areas. As well as hydration and wellness, PAWD DRINKS are absorbed more quickly andefficiently by a dog's body compared to pills, powders and chews.  This is important when addressing certain health or behavioural issues and when you need a fast result. Administering liquid supplements to dogs is easier than giving them pills or chews, especially for dogs that are finicky eaters or have difficulty swallowing. Liquid supplements can be mixed into their food or water, making it less likely for dogs to detect and refuse them. You can also customise dosage. They are palatable, achieve faster results and are gentle on the digestive system. PAWD DRINKS are less likely to cause irritation or discomfort compared to some pill formulations.

 

PAWD DRINKS Joints has been formulated to address stiffness and joint mobility with up to 80% of all dogs suffering from some form of mobility issues over the age of 8. PAWD DRINKS Joints contains natural ingredients, such as ginger and devil’s claw root to support joint mobility. 

 

PAWD DRINKS Calming will help to relax and soothe your dog in any anxious situations. This can be in the form of separation, social, travel or noise anxiety, with around 50% of dogs showing significant fear in response to thunder or fireworks.

 

So as well as helping to keep your pet hydrated, you can tackle some of the many problems that affect dogs helping to improve their overall wellness.

 

Costs:  Feed a dog from £1.99 a day, 28 bottles £55.99. Subscription deals are available.

 

For further information visit: www.pawddrinks.com

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