The Pet Industry Federation has this week launched its 2025 Innovation Awards. The Awards recognise the groundbreaking ideas, products, services, and technologies that are shaping the future of the pet industry.

Now in its third year, the Innovation Awards shine a spotlight on businesses that are pushing boundaries and creating real impact. Open to all pet businesses, the awards are free to enter, giving innovators the chance to showcase their ideas to a panel of expert judges.

Ten finalists will be selected to present their innovation live at the Business of Pets Conference, taking place on Thursday 5 – Friday 6 June at Cranfield Management Development Centre near Milton Keynes. This unique platform offers businesses unparalleled access to potential investors, distributors, and industry leaders, with the winner being announced on the final day of the event.

Nigel Baker, CEO of the Pet Industry Federation, said: "We know there are incredible businesses in the pet industry that are innovating in exciting ways, and the Innovation Awards are designed to give them the recognition and exposure they deserve. Our 2024 finalists found this an incredible opportunity to pitch their ideas to industry experts and investors, and we can’t wait to see what this year’s entries bring."

Entries close on Thursday 17 April. To submit your entry and find out more, visit: https://petfederation.co.uk/the-business-of-pets-conference/innovation/

Pictured: The Holistic Hound was the 2024 winner of the PIF Innovation Award.