This Christmas, DIBO is introducing limited-edition festive packaging for four of its bestselling free-flow raw dog meals, available exclusively to the independent trade.

The seasonal designs are created to boost in-store appeal and help retailers capture increased demand from dog owners looking to treat their companions over the Christmas period.

With a proud heritage in the butcher’s trade and expertise in premium-quality raw feeding, DIBO continues to offer raw recipes made from carefully selected ingredients, packaged in a convenient free flow format. The following customer favourites will feature in Christmas packaging in the coming weeks, with their recipes unchanged:

• 3 Bird Roast (Chicken, Turkey & Duck with Blueberries & Sweet Potato) – supports digestion and immunity.
• Goose, Lamb & Offal – hearty, novel proteins and ideal for sensitive digestion.
• Turkey Mix – a festive classic, perfect for Christmas Day.
• Venison, Salmon & Offal – lean, energy-boosting and rich in essential fatty acids.

To support sell-through in store, seasonal point of sale materials will also be available alongside the Christmas range.

Retailers can see the festive range at PATS 2025, stand G50 / H49, where DIBO will be exhibiting for the first time. The Nutriment Company team will be available to provide advice and support for all of their brands, including DIBO, ahead of the Christmas sales season.

Following a rebrand earlier this year, the new packaging reflects DIBO’s core values: the butcher’s promise of quality, trust, and value, delivered through nourishing raw meals that make natural feeding simple, accessible, and enjoyable for every dog.

For more information about DIBO products, freezer deals and point of sale, please contact: info@dibodog.com