In This Issue
Animal activist groups accused of using ‘bully tactics’ over reptile event cancellation
Garden centre cancels large-scale reptile event after pet shop licence warning
Ex Pets at Home director joins Dobbies
Dog food prices set to rise 50% by 2035, forecast shows
Su-Bridge acquires Autarky, Chudleys, Gelert and Gusto
Anti-pet-keeping report 'misleading’, says OATA boss
Muzzle Movement’s ‘Size Mitzy’ wins Innovation Award
What it means to win a New Product Award at PATS
New raw pet food superstore opens in Lowestoft
Ruby & Dexter’s wins TropiClean ‘Race To Vegas’ contest
ManyPets overhauls range for wider appeal
Kennelpak launches new Dylan Dental Treats
Doodlebone launches Dinky Dog Collection
Applications open for ‘Unleashed’ accelerator programme
Get your own copy of Pet Trade Xtra
Family secures £175,000 funding deal to launch pet cremation business
Retail trade body welcomes Spending Review commitments
Turning a dream into multi-million pound business
Best to Buy British
Lily's Kitchen launches Love & Pride range
New research explores why dogs reflect who we are
Nova Dog Chews launches Grain and Gluten Free Pâté
Mars expands BETTER CITIES FOR PET to help people and pets thrive
The best of last edition of Pet Trade Xtra
Pets at Home store damaged in extensive blaze at retail park
3P Enterprise expands European reach with new warehouse deal
The Nutriment Company acquires German firm Graf Barf
‘Spend £20 to save a £500 fine', Jollyes tells cat owners
Ruffingtons announces two national retailer listing wins
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Doodlebone launches Dinky Dog Collection

 

Doodlebone has unveiled its Dinky Dog Collection – a new collection designed specifically for small breeds and puppies.  

 

The collection was originally designed just for puppies but very quickly realised that this collection is also perfect for small breeds too

 

Responding to customer feedback, Doodlebone has introduced a new 0.5 size in its bestselling Snappy Harness and Collar. This new size offers a more tailored fit to even the tiniest of pups, ensuring comfort without compromise.  But this collection isn’t just for puppies, with the range going up to Doodlebone’s mid-sizes, it’s an ideal range from Chihuahuas to Daschunds, Terriers to Poodles & Frenchies to Westies.

 

The Dinky Dog Collection introduces three new materials: Quilt, Corduroy and Jersey. These have been carefully selected to provide a soft, cutesy feel while maintaining the durability and quality the brand is known for.

 

The collection features a cute update in componentry and hardware, including soft grey buckles and brushed nickel D-rings and trigger clips. This refresh offers a cute, gentle, more refined look. All components are sourced from Doodlebone’s trusted single-source supplier and as with all products in the Doodlebone range are fully strength tested. Within the Dinky Dog Collection, the branding has also had a soft-touch update with embroidered branding patches, perfectly aligned to the collection’s aesthetic.

 

In addition to the Collar, Lead and Snappy Harness; the Dinky Dog Collection includes a selection of new accessories perfect for your small dog or new puppy. Bow Ties, Bandanas, Treat Pouches and Drying Towels are all available in the same soft, pastel toned colour palette. Essentially, everything you need for a small dog, or puppy in one cute collection.

 

James Mokler, Product Marketing Manager, said “This is a launch we are very excited by. We have created the Dinky Dog Collection because we saw a real gap in the market for accessories that truly fit the tiniest of dogs. Every detail, from the soft materials to the new hardware has been chosen with both style and function in mind.”

 

 

Everything customers already love about Doodlebone applies within the Dinky Dog Collection, retailers can enjoy No Minimum Order Quantities (MOQs), free delivery, lifetime guarantee and of course industry leading margins. Plus, launch offers are available for first orders within the collection.

To place an order or make an enquiry, retailers can contact Doodlebone directly on 01295 698072 or email orders@doodlebone.co.uk, where a dedicated account manager will be ready to assist.

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