In This Issue
Former sales manager leads management buyout of award-winning Huskaloo brand
PATS 2025 and BETA International offer retailers unrivalled sourcing opportunity
Campaign aimed at raising standards in pet industry
Rosewood Pet Products unveils strategic vision for 2026
Waita Natural Treats secures over 100 stockists in first year
Pet food brand launches first-ever TV advert
Pet businesses urged to unleash their potential
Henry Wag and Dewkes launch treat box collaboration
Peake Petcare to showcase world-famous Soothing Ear Cleaner at PATS
EzyDog celebrates 30 years with new product launches
Purina launches oyster reef ocean restoration project
Nova Dog Chews launches new functional supplements
International success for LitPet supplement company
Harvest set to launch new wild bird food ranges
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Pets Choice acquires former Kennelpak brands
Edgard & Cooper creates unique pet calendar
Cat behaviourist takes centre stage at The Cat Show Live
Bira calls for fresh thinking from new ministers
The best of last edition of Pet Trade Xtra
New pet and aquatic centre costing £2m opens
Mud Daddy embarks on ambitious doggy daycare plan
Vital's campaign to drive sales and consumer confidence
The Buffalo Co. agrees exclusive partnership with DECCO
Henry Bell transforms centre's wild bird care category
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Henry Wag and Dewkes launch treat box collaboration

 

Leading pet accessory brand Henry Wag has teamed up with natural dog treat specialists Dewkes to launch a new Adventure Treat Box, an exclusive collaboration designed to make every walk and outdoor experience even more rewarding for dogs and their owners.

 

The Adventure Treat Box combines Henry Wag’s practical, travel-ready accessories with Dewkes’ nutritious, fish-based dog treats, creating an all-in-one kit for active lifestyles. Inside, customers will find:

  • Dewkes Fishy Bites (400g): Natural, high-protein treats free from artificial additives, ideal for sensitive dogs or as a healthy training reward.
  • Dewkes Eco-Friendly Poo Bags for everyday use.
  • Henry Wag Collapsible Bowl: A lightweight, portable bowl for food or water on the go.
  • Henry Wag Rope Buddy Toy: A durable rope toy perfect for fetch, tug, and play.
  • Adventure Activity Card with fun tricks and ideas to strengthen the bond between dogs and their humans.

 

The partnership reflects both brands’ shared values of quality, sustainability, and promoting healthier, happier lifestyles for pets. Dewkes is known for its natural, responsibly sourced treats, while Henry Wag continues to innovate in the design of durable, functional products that remove barriers to an active life with dogs.

 

“The Adventure Treat Box is about more than just great products, it’s about inspiring people to spend more time outdoors with their dogs,” said Grant Rogers, Founder and CEO of Henry Wag.

 

“Working with Dewkes has allowed us to combine healthy nutrition with our innovative accessories, giving customers everything they need to create memorable adventures with their pets.”

 

The Dewkes and Henry Wag Adventure Treat Box is available now through Henry Wag’s website.

 

For more information, visit: www.henrywag.com

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