In This Issue
Pet food firm secures £15m investment to fund future growth
PAWS Wholesale brings bestselling dog toy to UK
Pet food producer secures listings with Europe’s biggest online pet retailer
Obesity report released to tackle rising pet obesity
Picture special of designer brands arriving at Just for Pets
Zoomark keeps growing with more exhibition space
Jollyes plans to open three new stores before end of 2024
View the PetQuip Awards 2024 Winners' Special
'Go to animal guru’ wins major employee award
Bakers is first pet food brand to use NaviLens technology
Doodlebone introduces new Jacket range
TropiClean launches new Watermelon grooming range
Get your own copy of Pet Trade Xtra
Purina agrees $1 million grant for research in to pet urinary conditions
Vet expert warns against pet costumes this Halloween
PetQuip hosts first time UK pavilion at Pet Fair South East Asia 
TV star to design garden for dogs at Chelsea Flower Show
1.23m doses of Dorwest’s Scullcap & Valerian Tablets sold during fireworks season last year
BETA International 2025 is already 75% full
The best of last edition of Pet Trade Xtra
Pet store opens its first concession at garden centre
Growing pet firm set to move into bigger premises
Rising star Clara shines light on muzzled dogs
Chuckit! introduces Eco Fetch toy range
Jollyes encourages job seekers to take pets to interviews
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Obesity report released to tackle rising pet obesity

 

UK Pet Food’s latest report reveals a continued rise in pet obesity across the UK. Surveys of vets and pet owners, expose a sharp contrast in perceptions—while only 4% of owners think their pets need to lose weight, vets say 50% of dogs, along with other species, are overweight.

 

In response, UK Pet Food has brought together experts to share comprehensive advice and toolkits, aiming to support owners in managing their pets' weight. The report features input from vets, nutritionists, retailers, and Industry experts, with actionable steps and UK Pet Food's "Weighty Areas of Focus" commitments. Even small steps can bring meaningful change, showing that tackling obesity is achievable with the right guidance.

 

Key Findings:

  • Obesity Rates: 50% of dogs, 43% of cats, 31% of small mammals, and 9% of birds are overweight. All figures have increased since the study conducted ten years ago.
  • Veterinary Concerns: 100% of vets expressed concern about the growing obesity problem.
  • Owner Perceptions: Despite rising rates, 77% of owners believe their pet is at a healthy weight, with just 4% acknowledging the need for weight loss.

Nicole Paley, Deputy CEO of UK Pet Food, stresses the need for awareness of the issue but also recognises the excellent support available: “Pet obesity, much like human health, is a complex issue. While there’s a gap between how owners perceive their pets’ weight and the reality, there’s also a vast amount of expertise and strong commitment from all sides to address this challenge.

 

"This is our fourth report, published every five years, and for the first time, we’ve included practical toolkits for frontline professionals like vet nurses and retailers. These resources are designed to help initiate important conversations with pet owners, supporting them on their pets' weight management journey.”

 

As Joy Shutt Head Vet Nurse and BVNA advocate, who is in the photograph below with weight clinic pet, chocolate lab 'Woody',  writes in the report: "We need to be talking about body condition from the get-go."

 

Additional insights into pet care habits:

The report also reveals troubling trends about pet care habits:

  • Low Monitoring: Only 25% of pet owners regularly weigh their pets, and just 7% know how to assess their pet’s body condition correctly.
  • Lack of Professional Advice: Half of the pet owners surveyed have never consulted a veterinarian or vet nurse about their pet’s weight.
  • Feeding Misconceptions: Although 63% of owners claim to follow feeding guidelines, many still engage in counterproductive practices, such as feeding human food scraps (34%) and not weighing out pet food (18%).

Cat Henstridge, Vet Surgeon and Veterinary Influencer as ‘Cat the Vet’ explains: “Fat cats, rotund rabbits, and dumpy dogs have sadly become the norm in our pet population, significantly reducing both their quality and length of life. Obesity is a complex, multifactorial disease, making weight loss a challenge for any pet. However, given the severe health risks, it's vital that we, as animal care experts, support owners in helping their pets shed those extra pounds.  UK Pet Food’s Obesity Report is a great resource with useful Appendices for professionals so we can work together to encourage change.”

 

For more information visit ukpetfood.org.

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