The Animal Focused Alliance has launched the first Pet Pro Challenge – Properly Insured, Professionally Responsible – designed to help pet professionals demonstrate their commitment to high standards and responsible practice.

From dog walkers to groomers, trainers to boarders, pet businesses provide essential services for owners across the UK. But with increasing scrutiny on animal welfare and regulatory compliance, showing that your business is insured, qualified, and working responsibly has never been more important.

The Pet Pro Challenge invites all pet professionals to take a simple step to publicly highlight their commitment to doing things properly, starting with being insured.

By undertaking the challenge, businesses can access and display the dedicated logo, giving pet owners the confidence that their pets are in safe hands.

“Pet owners often blindly hand over their pets to pet businesses without making any checks. We would encourage all owners to enquire about insurance, qualifications, licenses and emergency plans before using a pet care service,” says Vicky Skinner, founder of the Animal Focused Alliance.

“By encouraging the public to make informed choices about the pet professionals they use we can drive up standards across the sector. This challenge is about helping professionals demonstrate that they are doing things properly – and collectively raising standards across the industry.”

Participation in the challenge is free and open to all pet professionals. It is the first in a series of challenges from the Alliance aimed at supporting businesses and promoting animal welfare.

For more information, visit: https://www.animalfocusedalliance.co.uk/properly-insured