A pet business podcast that started in the summer of 2024 and has quickly become a global phenomenon is to appear and record content at SuperZoo in Las Vegas (13-15 August 2025).

Pet Business Disruptors was started by Clayton Payne, a pet trade expert from the UK who had worked his way up in the industry initially, helping in his family’s pet shop to then working in the wholesale and manufacturing sectors.

The purpose of the podcast was initially to broadcast information on the pet industry, and since then episodes have turned into a valuable hub for both pet owners and pet businesses alike by giving background on innovative products, introducing the people behind these products and offering hints and tips on how to succeed in the pet market as well as giving pet owners advice on nutrition, behaviour and training. 

The Pet Business Disrupters Podcast is now the most downloadable pet industry podcast in the world. It has hit the number 1 top ranking in 10 countries and continues to chart highly in the USA UK, Canada and Australia. It is known for covering industry disruption, innovation and emerging pet brands. 

Guests on the show to date have included:  PAWD DRINKS, DotDotPet, Mersey Raw, Doggy Doggy Yum Yum (Baboo Gelato), The Dog G8 Company, Fetch, Karnlea, Timebeats, Ingenious Probiotics, Dr. Brady’s, HugglePets and many more. Clayton has also talked to pet nutritionists, pet behaviourists, experts on reptiles and consultants who offer specific services to businesses in the pet trade. Such as been the success of the podcast that Clayton has been approached by major companies who want to sponsor episodes.

Clayton said: “SuperZoo gives us the perfect platform to share the stories of these forward-thinking UK brands with a global audience. Pet Business Disruptors is all about championing innovation, and this event is the ideal space to do that.”

Products from DotDotPet, Karnlea, Ingenious Probiotics, Huggle Pets, PAWD DRINKS and Inventor Cat will be representing the UK emerging brands and will be displayed on the Pet Business Disruptors stand.

Pet Business Disruptors broadcast can be found on all leading podcast channels and can be viewed on YouTube www.youtube.com/@PetBusinessDisruptors