Leading wholesaler Vital Pet Group is expanding into the rapidly growing raw feeding category, partnering with some of the most recognised names in the sector, including Natures Menu, Nutriment, Cotswold Raw, Paleo Ridge, Pet Natura and Fur Baby Nutrition.

As part of its commitment to becoming the ultimate one-stop-shop for the pet trade, Vital Pet Group is dedicated to providing pet shops with access to high-quality raw feeding options that meet the increasing demand for natural, nutritious food for pets. With the growing popularity of raw feeding, the company aims to support retailers in meeting customer expectations by offering a diverse selection of products from trusted, industry-leading brands.

"The raw feeding category is an essential part of the evolving pet food market, and we believe that by offering premium nutrition through our strategic partnerships, we can help pet retailers better serve their customers," said Peter Brame, Group Trading Director at Vital Pet Group. "Our aim is to provide a comprehensive selection of top-quality raw food options, ensuring that pet shops have the products and support they need to thrive in this increasingly popular segment."

With raw feeding gaining momentum among pet owners for its health benefits, including improved digestion, healthier coats, and increased energy, Vital Pet Group's new offering positions the wholesaler as a trusted partner for retailers looking to cater to the growing demand for this high-quality, natural food option.

The partnerships with Natures Menu, Nutriment, Cotswold Raw, Paleo Ridge, Pet Natura and Fur Baby Nutrition reflect Vital Pet Group's dedication to sourcing the finest raw feeding products available. These well-established brands are renowned for their commitment to quality, sustainability, and providing pets with a diet that mirrors their ancestral nutritional needs.

As a leading wholesaler, Vital Pet Group will continue to provide exceptional service, expertise, and a broad range of products to support pet retailers in their success. This expansion into raw feeding is just one of the many ways the company is helping pet shops meet the evolving demands of their customers.

For more information about Vital Pet Group’s raw feeding range and to explore partnership opportunities, visit https://www.vitalpetproducts.co.uk/Promos/Raw-Foods-2025