In This Issue
Ex-Formula 1 champ drives on to the premium pet food scene with range of raw products
Retailers can boost revenues through pet portrait scheme
Ringwood pet store completes transformation
Beco's cat bowl shortlisted for top international award
Strong seminar line-up at PATS Telford in September
Tesco launches pet help hotline
Record-breaking Bring Your Dog To Work Day goes viral
Chuckit! launches of new collection of dog toys
Get your own copy of Pet Trade Xtra
Pet retailer stocks a world-first in dog treats
Tetra Wins Innovation Award for R&D
BVA urges UK governments to protect the status of vets and vet nurses in Brexit negotiations
Alpha Feeds heading for Midland Game Fair
Pet shop comes to rescue of dog charity
Pets Corner staff get ‘hands on’ with new charity scheme
Vitalin support Countryfile Live
Find out how Pet Trade Xtra can help to promote your business and products.

Contact for all editorial matters.

Pictured: Neil's team of helpers, from the top, Oskar, Lucky and new recruit Billie.

Call to discuss advertising and sponsorship opportunities.
Chuckit! launches of new collection of dog toys

Responding to consumer demand, Chuckit! is launching a host of new and improved products including the Fetch Medley 2, Ultra Squeaker twin pack and new ‘Rugged’ range - designed to withstand rougher play from tougher dogs.

Increasing its offering and providing retailers and their customers with more choice than ever before, the new Chuckit! Rugged Flyer, RRP £11.99 and Rugged Bumper, RRP £12.99, are made from a strong natural rubber with a robust polypropylene core – giving consumers with more powerful breeds a range of toys that will stand the test of time, and teeth.

Puncture proof, robust and amphibious, the Rugged Flyer is the brand’s first ever rigid model, boasting an ergonomic shape that allows for easy catching and pick up. Available in a selection of bright colours for easy retrieval, the over-molded high quality rubber ridges ensure dogs can grip it without puncturing the material, whilst the contours massage teeth and gums, providing additional providing additional dental health benefits for dogs.

Designed with only the most powerful pets in mind, the Rugged Bumper, Chuckit!’s first ever rigid baton design, features a unique contoured shape that allows for easy grasping in the mouth, as well as nylon flaps at either end to stimulate the natural prey instinct. Also ideal for use on both land and in the water, the Rugged Bumper is made from a high grade amphibious rubber, giving consumers more variation when it comes to playtime with their dogs, and increased confidence in the quality and longevity they can expect from the range.

Chuckit! is also launching a refreshed version of its bestselling Fetch Medley, with a brand new and innovative selection of balls available. The new Fetch Medley 2 is designed especially for the game of fetch and includes the popular Chuckit! Ultra Squeaker and Erratic Ball, with the addition of the brand new Strato Ball.

A lighter design than other balls in the range, the Strato Ball bounces higher, flies further and floats better than other balls, whilst the flexible natural rubber material makes the Strato perfect for launching and retrieving. Available exclusively within the Fetch Medley 2 (RRP, £14.99), the high quality materials make these balls perfect for a range of consumers with a variety of needs.  Each ball within the Fetch Medley 2, available in Medium, provides consumers and their pets with a different experience, with adding value of being compatible with Chuckit!’s famous launcher range.

Will Baggaley, Chuckit! UK Brand Manager, comments: “We have seen an increased demand from our consumers for multifunctional toys that are not only robust enough to stand the test of time, but are innovative in their functionality and play appeal.

“As consumers continue to seek out and invest in higher quality products that are built to last, the new Chuckit! toys give retailers the opportunity to provide their customers with a varied selection of toys that suit a wider spectrum of breeds, abilities and play preferences.”

Alongside the new Rugged toys and fetch selection, Chuckit! is also releasing a twin pack of the ever-popular Ultra Squeaker Ball. These balls deliver impressive levels of bounce, buoyancy, visibility and durability, and the squeak will withstand even the most demanding use! Plus, as a twin pack, the consumer can expect a saving of 20 per cent on each ball, offering added purchase incentive and better value for money than if the balls were bought separately.

Across the Chuckit! range, toy prices start from as little as £2.99. For more information on the brand, visit: Retailers can also visit to find out more information on stocking Chuckit!.

Facebook Twitter LinkedIn
Email Software by Newsweaver