In This Issue
The Nutriment Company strengthens UK portfolio with acquisition of Bulmer Pet Foods
Group55 announces expansion with move to new premises
Dog food firm Different Dog raises £10m investment
Multiple brands on show at PATS 2025
Pet retailer approaches £100k fundraising target
Vital expands into raw feeding category with leading brands
Pets at Home share price recovers after profits update
Pet firms cause a stir with April Fools hoaxes
Pet bakery launches innovative Treatings Cards
British companies get set for Zoomark exhibition
New insecticidal shampoo for dogs from Beaphar
Global summit to explore future of pet nutrition
Baboo Gelato to launch new variety of Doggy Doggy Yum Yum 
Henry Wag unveils sustainable dog collars and leads
New Doodle’s Deli Meaty Ice Cream now available
Get your own copy of Pet Trade Xtra
WildWash unveils 5-in-1 natural treatment for dogs and cats
Marketing agency adds international brand to client line-up
New data reveals how much Brits spoil their pets
Independent retailers association warns of 'Atrocious April'
Dorwest Herbs supports hospice through ‘Stampede by the Sea’
CSJ TurmerDog! Perfect for senior and active dogs
The best of last edition of Pet Trade Xtra
Pet retailer secures £300k funding to drive expansion
Raw dog food supermarket to open in York
Mother and daughter go head-to-head for business award
PetQuip’s director general Amanda Sizer Barrett retires with Joe Denham taking over
Vital appoints Business Development Manager
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WildWash unveils 5-in-1 natural treatment for dogs and cats

 

WildWash, has launched Magic Mud for Dogs and Cats, a 5-in-1 natural mud treatment formulated to de-shed, promote hair growth, ease muscle and joint discomfort, exfoliate, and detoxify.

 

Infused with a powerhouse of natural ingredients, including Magnesium, Coffee Green Oil, and Geranium, the Magic Mud is designed to cleanse, hydrate, and rebalance your pet’s skin and coat. At the heart of the formula is Bentonite Clay, renowned for its deep cleansing and exfoliating properties. This gentle yet effective mud treatment removes dead hair, nourishes the skin, and leaves pets feeling refreshed and revitalised.

 

With the addition of Magnesium minerals, WildWash Magic Mud helps relax muscles and joints, making it ideal for pets experiencing discomfort or stiffness. Activated Charcoal and Aloe Vera work together to detoxify and restore moisture, while Coffee Green Oil and Geranium provide antioxidant protection, encouraging healthy skin renewal.

 

This treatment is also perfect for hairless dogs and cats exposed to pollution, this treatment draws out impurities, thoroughly cleanses, and removes oily residues, revealing a soft, healthy, and beautifully conditioned coat. By unclogging pores and deeply nourishing the skin, Magic Mud offers a truly transformative grooming experience.

 

Adding a personal touch, WildWash Founder Jane Cooper has not only formulated this exceptional product but also uses it on her own dogs. She has even created a special How-To-Use video showcasing the Magic Mud in action on her own pet, highlighting its remarkable benefits first hand: 

 

 

As with all WildWash products, Magic Mud is 100% vegan, cruelty-free, and ethically accredited. It proudly carries the Cruelty Free International Leaping Bunny Logo and holds both B-Corp and Ethical Accreditation, reinforcing WildWash’s commitment to the highest standards of responsible and sustainable pet care.

 

For more information email info@wildwash.co.uk or visit www.wildwash.co.uk

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