Frozzys Ltd, the naturally nutritious pet food brand renowned for its innovative range of Gut Goodness frozen and ambient treats, has announced that Vital Pet Group will now be distributing its full product range. This partnership represents a major step forward in Frozzys' mission to provide naturally nutritious, gut-boosting treats to dogs across the UK.

“We are excited to bring the full Frozzys range to our extensive network of pet trade customers,” said Peter Brame, Group Trading Director at Vital Pet Group. “Frozzys is a brand that truly understands the importance of natural nutrition for pets, and their innovative products are a perfect fit for our commitment to offering the best in pet care. We look forward to a successful partnership.”

Michael Hunt, Managing Director of Frozzys Ltd, shared: “Partnering with Vital Pet Group is a significant achievement for Frozzys. Their extensive distribution network and strong reputation within the pet trade industry will ensure that our products reach a wider audience of pet lovers. We’re confident that this collaboration will not only drive growth for both companies but also provide pets with the health benefits of our gut-boosting treats.”

For over 40 years, Vital Pet Group has been a trusted partner to the pet trade industry, supplying independent retailers, garden centres, groomers, pet superstores, vets, kennels and catteries, e-retailers, and agricultural merchants with everyday staples, new innovations, and exclusive products from the UK and beyond. The addition of the Frozzys range to Vital’s extensive portfolio will allow more pet owners to access these high-quality, nutritious treats.

This strategic partnership highlights Frozzys' dedication to expanding its reach in the pet trade industry, ensuring that more dogs can enjoy the benefits of naturally nutritious treats designed to support gut health.

For more information about Frozzys and its range of products visit frozzys.com.